We had to get this one off our chests.
We’ve seen far too much babble out there about personalization from people who just don’t get it (or whose views are distorted by a not-so-hidden agenda).
We think it’s really, really simple. And that it’s actually easier to get right than to get wrong.
So we created this rant – a call to action for all marketers, ecommerce pros and anyone in-between.
Hope you read it, share it and change your outlook because of it:
http://www.intenthq.com/resources/rant-deck/
41. We recently carried
out a study,
conducted amongst
2000 UK adults who
use social media, with
enlightening results:
OverhalfofUK
socialnetwork
usersarewillingto
sharesocialdatafor
personalizedcontent
53%
Twothirdssayingthey
onlyfollowpeopleor
brandstheyhavea
genuineinterestin
Almostathirdalsoagree
theyhavebecomemore
selectiveintheinformation
theyshareaboutlikesand
interestsonsocialnetworks
66%
Follow
Brands or
people
33%
More
Selective
Sharing
Appendix
42. The research also
shows the depth of
valuable data
available for digital
content and
ecommerce
personalization
OverhalfofSocial
networkusershave
sharedtheir
relationshipstatus
54%
Share
relationship
status
50%sharetheir
interests
andhobbies
50%
Share
interests
and
hobbies
35%
Share
events
attended
30%
Share
holiday
info
30%share
information
aboutholidays
35%shareevents
they’veattended
Appendix