The document provides information about Salesforce certifications for administrators and app builders. It discusses the roles and responsibilities of a Salesforce administrator and app builder. The administrator is responsible for managing users, security and access. The app builder creates applications for the Lightning Platform. It also provides details about the Salesforce administrator and app builder certifications, including the exam structure, fees, passing scores and topic weightages assessed. It recommends thorough preparation and practice tests to clear the certification exams.
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01
Introduction to Salesforce
as a CRM
02
Who is a Salesforce
Admin?
03
Who is a Salesforce App
Builder?
04
How to become a Salesforce
Admin & App Builder?
Agenda
05
Salesforce Certification
Details & Marks Distribution
06 Learning Resources
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What is CRM?
Customers Data Customers Relationship Employee Management Customer Service
Customer Relationship Management (CRM) is an approach to manage a companyâs interaction with current and
potential customer, manage employee & customerâs data, and maintain a decent customer service.
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Types of CRM
Strategic CRM
Operational CRM
Analytical CRM
Collaborative
CRM
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Strategic CRM
Operational CRM
Analytical CRM
Collaborative
CRM
Types of CRM
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Strategic CRM
Operational CRM
Analytical CRM
Collaborative
CRM
Types of CRM
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Strategic CRM
Operational CRM
Analytical CRM
Collaborative
CRM
Types of CRM
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Strategic CRM
Operational CRM
Analytical CRM
Collaborative
CRM
Types of CRM
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Salesforce as a CRM
Customer Service
Analytics
Automation
Application
Development
Commerce
Salesforce is a company that provides CRM (Customer Relationship Management) service.
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Salesforce as a CRM
Customer Service
Analytics
Automation
Application
Development
Commerce
Salesforce is a company that provides CRM (Customer Relationship Management) service.
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Salesforce as a CRM
Customer Service
Analytics
Automation
Application
Development
Commerce
Salesforce is a company that provides CRM (Customer Relationship Management) service.
13. Copyright Intellipaat. All rights reserved.
Salesforce as a CRM
Customer Service
Analytics
Automation
Application
Development
Commerce
Salesforce is a company that provides CRM (Customer Relationship Management) service.
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Salesforce as a CRM
Customer Service
Analytics
Automation
Application
Development
Commerce
Salesforce is a company that provides CRM (Customer Relationship Management) service.
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Salesforce as a CRM
Salesforce is a company that provides CRM (Customer Relationship Management) service.
Customer Service
Analytics
Automation
Application
Development
Commerce
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Salesforce Administrator
Salesforce Administrator
Create new user profile
Monitor access level
Import new leads and contacts
Run duplication tools
Check for updates from Salesforce.com
Manage users, customers, and employees
Tasks of Administrator:
Salesforce administrators are the gatekeepers of their employer's sales and marketing data.
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Salesforce App Builder
Salesforce App Builder
Create custom pages
Configures Salesforce Lightning Apps
Provides Business Logic and Automation
Create declarative customization capabilities for
Salesforce Lightning Platform
Create application to provide reporting services
Tasks of App Builder:
The Salesforce App Builder creates and configures the application for the organization
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How to become a Salesforce Admin & App
Builder
Salesforce Admin & App Builder
Thorough Knowledge of Salesforce Platform
Experience of Real-Time implementation
Knowledge of working of a Businesses
Manage employees using Salesforce
Create and Customize Salesforce App
Certified Candidate
Demands of Industry:
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Salesforce Admin Certification
Salesforce Administrator
âą Managing users data and security
âą Maintaining and customizing Sales Cloud and Service Cloud
apps
âą Building reports, dashboards, and workflows
Must have thorough
knowledge of:
Passing Percentage: 65% (39/60)
Retake Fees: $100
Time for Completion: 105 Min
No. of Questions: 60 MCQ
Exam Fees: $200
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Salesforce App Builder
âą Creating applications for Mobile and and Lightning Platform
âą Configuring Salesforce Lightning Platform & Apps
âą Implementing the changes in the application efficiently
Must have thorough
knowledge of:
Passing Percentage: 63% (38/60)
Retake Fees: $100
Time for Completion: 105 Min
No. of Questions: 60 MCQ
Exam Fees: $200
Salesforce App Builder Certification
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Marks Distribution for Admin
Organizational Setup
User Setup
Security and Access
Standard and Custom Objects
Sales and Marketing Application
Service and Support Applications
Activity Management and Collaboration
Data Management
AnalyticsâReports and Dashboards
Workflow/Process Automation
Desktop and Mobile Administration
AppExchange
3%
7%
13%
14%
14%
13%
3%
10%
10%
8%
3%
2%
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Salesforce Fundamentals
Data Modeling and Management
Security
Business Logic and Process Automation
Social
User Interface
Reporting
Mobile
App Deployment
8%
20%
10%
27%
3%
14%
5%
5%
8%
Marks Distribution for App Builder
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How to clear Salesforce Certification
exam?
Salesforce Administrator
Master the basics of Salesforce Platform
Prepare according to syllabus
Invest ample amount of time on real-time
implementation
Focus the area that contains more weightage
Try to attempt mock tests for practice
Test yourself and try to improve your weaker
areas
Tips: