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Whale Hunting: How to Get
Intros and Sell to Big
Brands as a Startup
Ben Carcio
@bcarcio
Whale Hunting
Ben Carcio
CEO - Promoboxx
@bcarcio - ben@promoboxx.com
How to Get Intros and Sell to Big Brands as a Startup
What to expect...
What to expect...
• How to sell big brands
What to expect...
• How to sell big brands
• Strategies
What to expect...
• How to sell big brands
• Strategies
• Tactics
What to expect...
• How to sell big brands
• Strategies
• Tactics
• Classic movies
What to expect...
• How to sell big brands
• Strategies
• Tactics
• Classic movies
• Random trivia
What to expect...
• How to sell big brands
• Strategies
• Tactics
• Classic movies
• Random trivia
• Sales Exercises!
Disclaimer #1:
I’m not a sales guy.
Disclaimer #1:
I’m not a sales guy.
Disclaimer #2:
No whales were harmed in the
making of this presentation.
Disclaimer #2:
No whales were harmed in the
making of this presentation.
Disclaimer #3:
Inbound Marketing will not be
discussed.
Disclaimer #3:
Inbound Marketing will not be
discussed.
Inbound Whale Hunting?
Inbound Whale Hunting?
What is a whale?
Whale - (n) a significant
person or company, who
when closed could have an
massive impact on your
company or life.
Who is your whale?
Who is your whale?
• Big Customer
Who is your whale?
• Big Customer
• Mega Partner
Who is your whale?
• Big Customer
• Mega Partner
• Key Investor
Who is your whale?
• Big Customer
• Mega Partner
• Key Investor
• Hot Date
WhatYou
Need?
1. Determined Captain
2. Strong Crew.
3. A Clear Target
Movie Break
The Chevy Story
The Chevy Story
The Chevy Story
The Chevy Story
The Chevy Story
The Chevy Story
The Chevy Story
Strategies
What To Do
What To Do
• Borrow credibility
What To Do
• Borrow credibility
• Connect with EVERYBODY
What To Do
• Borrow credibility
• Connect with EVERYBODY
• Exude certainty
What To Do
• Borrow credibility
• Connect with EVERYBODY
• Exude certainty
• Be natural, even playful
What To Avoid
What To Avoid
• The lost cause
What To Avoid
• The lost cause
• Relying on “one harpoon”
What To Avoid
• The lost cause
• Relying on “one harpoon”
• Ignoring the “DarthVader”
What To Avoid
• The lost cause
• Relying on “one harpoon”
• Ignoring the “DarthVader”
• Going negative
Tactics
Tactics
What to do.
• Triangulation
• Team Sale
• Selling to different
personality types
• Over-communicate (calls
What not to do
What not to do
• Trying to close too early
What not to do
• Trying to close too early
• Burning your contacts
What not to do
• Trying to close too early
• Burning your contacts
• Thinking the deal is done.
Sales Exercise
Questions?
We’re Hiring
careers@promoboxx.com
Course Title
Course Title
INSTRUCTOR NAME

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Whale Hunting: How to Get Intros and Sell to Big Brands as a Startup