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presents
Marketing for
Media Coverage,
Partnerships, and Growth
SARAH HODGES
@hodges
Create News
Say Thank You
Group Exercise
‱ Break into groups of 3 – 4 people
‱ Choose a company
‱ Start with a goal
‱ Brainstorm ïŹve story ideas
‱ Choose one
‱ Identify reporters
‱ Write a pitch
Create Ego Traps
Group Exercise
‱ Start with a goal
‱ Brainstorm ïŹve competitors or partners
‱ Choose one
‱ Map out an ego trap
‱ Plan your marketing strategy
Make Shareable Content
Course Title
Course Title
INSTRUCTOR NAME

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Marketing for Media Coverage, Partnerships & Growth

Hinweis der Redaktion

  1. Get people to take notice of you by stroking their egos. Who has done this in your companies?