Learn about game design in this deck. Slides taken from the Gamification: The Quest for More Fun class covering the principles of game design and user engagement taught by Green Door Labs at Intelligent.ly in Boston.

1. presents
KELLIAN ADAMS
@greendoorlabs
Gamification:
The Quest for More Fun

2. The
Quest
for
More
Fun

3. www.greendoorlabs.com
|
knockknock@greendoorlabs.com
|
@greendoorlabs
Take-­‐Aways
1. Any
process
can
be
playful
2.
Some
elements
of
fun
3.
A
process
for
crea?ng
play

4. www.greendoorlabs.com
|
knockknock@greendoorlabs.com
|
@greendoorlabs

5. www.greendoorlabs.com
|
knockknock@greendoorlabs.com
|
@greendoorlabs
Gamify:
To
make
any
product
or
process
more
fun
(ie:
Playful
Design)

7. www.greendoorlabs.com
|
knockknock@greendoorlabs.com
|
@greendoorlabs

8. www.greendoorlabs.com
|
knockknock@greendoorlabs.com
|
@greendoorlabs
GRADESCHOOL DRIVING
What
is
(not)
fun?
DATING SHOPPING

9. www.greendoorlabs.com
|
knockknock@greendoorlabs.com
|
@greendoorlabs
Some
things
we’ve
learned
at
GDL
FUN
• Easy
to
learn
• Not
a
lot
of
wait
Kme
• Story
or
theme
based
• Not
too
much
info
at
once
• I
have
to
respond
• I
have
a
role
• I’m
expecKng
to
play
• I
can
improve
• Clear
goals
• Challenging
(enough)
NOT
SO
FUN
• High
barrier
to
entry
• Makes
me
feel
stupid
• Rules
or
technology
I
don’t
get
• Overwhelming
info
• Lots
of
wasted
Kme
• My
skills
aren’t
needed
• I’m
surprised
or
taken
off
guard
• Someone
spoonfeeds
me
• I
feel
like
I
can’t
win
• Convoluted
goals

10. www.greendoorlabs.com
|
knockknock@greendoorlabs.com
|
@greendoorlabs
1. Technology
2. Forced
play
3. Kidstuff
or
Easy
Stuff
4. Broken/Imperfect
games
5. Appealing
visuals
Things
that
don’t
matter
as
much
as
you’d
expect

11. www.greendoorlabs.com
|
knockknock@greendoorlabs.com
|
@greendoorlabs
Start
with
your
goals
and
restrictions
Say
“Yes
And…”
Test,
test
and
test

12. www.greendoorlabs.com
|
knockknock@greendoorlabs.com
|
@greendoorlabs
1. Any
process
can
be
playful
2.
Some
elements
of
fun
3.
A
process
for
crea?ng
play

13. www.greendoorlabs.com
|
knockknock@greendoorlabs.com
|
@greendoorlabs

14. Course Title
Course Title
INSTRUCTOR NAME