There's nothing quite as powerful as an authentic advocate, who shares their opinion about your brand with their friends, family and social networks. Dave Balter spent the last 12 years building BzzAgent, which has energized millions of advocates to influence hundreds of millions of people. He literally wrote the book(s) on advocacy marketing: Grapevine (2005) The Word of Mouth Manual Vol. II (2008) In this hands-on workshop, Dave will share the four key tools to generating advocacy and teach you how to get (just about) anyone to do (just about) anything. 'Nuf said.

1. presents
Dave Balter’s Advocacy
Marketing Class
Dave Balter
@DaveBalter

2. The
Four
Methods
for Motivating Advocates
@davebalter

3. Man
Groomer

4. The
Evolution
of
Advocacy
A
long,
long,
long
time
ago…

5. The
Evolution
of
Advocacy
• Outposts
• New
connections
• Always
on
• Real-­‐time
• Your
Weak
Ties
• Scale
A
long,
long,
long
time…
The
last
decade…

7. 4
Methods
for
MOTIVATING
ADVOCATES
GETTING
ANYONE
TO
DO
ANYTHING

13. Social-Market (altruism)
Effort level
1.0
et
rk
0.8
Maity)
y-
ne ciproc
Mo re
0.6
(
0.4
0.2
0.0
No
Low
Level of Payment
Medium

14. METHOD
#1:
Generate
Status

16. “I just looked at my followers number and said to myself
‘where did all these people come from?’ ”

19. Welcome to the Social Media Boy Scouts
Personal Status

20. Welcome to the Social Media Boy Scouts
Personal Status

23. METHOD
#2:
Offer
Incredible
Value

25. “YEEAAAAAH!
FREE
KFC!
I’m
in
LOVE!”

26. Today’s Deal: $10 for $20 Worth
of Quesa-D-Ya’s at Quesa-D-Ya’s
$10
$20
$10
50%
-
Best Take Out in 2008 by Daily
Observer
Choose from a variety of stuffings
and recipes
2 per person, 1 per order. Tax & Gratuity
not included. Delivery available for
addition $1.25 Not covered by Groupon.
No cash back.

28. METHOD
#3:
Make
it
Scarce

32. Microsoft Zune 30GB Digital
Media Player
$129.99
-$5 shipping

34. PATTY: BONELESS PORK (PORK, WATER, SALT, DEXTROSE, CITRIC ACID, BHA, TBHQ).
SAUCE: WATER, HIGH FRUCTOSE CORN SYRUP, TOMATO PASTE, DISTILLED
VINEGAR, MOLASSES, NATURAL SMOKE FLAVOR, MODIFIED FOOD STARCH, SALT,
SUGAR, SOYBEAN OIL, SPICES, ONION*, MUSTARD FLOUR, GARLIC *, XANTHAN GUM,
CARAMEL COLOR, SODIUM BENZOATE (PRESERVATIVE), NATURAL FLAVOR
(VEGETABLE SOURCE), CORN OIL. *DEHYDRATED PICKLE SLICES
BUN: FLOUR (WHEAT FLOUR BLEACHED AND ENRICHED WITH THIAMINE,
RIBOFLAVIN, NIACIN, IRON, FOLIC ACID, MALTED BARLEY FLOUR), WATER, HIGH
FRUCTOSE CORN SYRUP, YEAST, VEGETABLE OIL (PARTIALLY HYDROGENATED
SOYBEAN OIL, COTTONSEED OIL). CONTAINS 2 PERCENT OR LESS OF DEXTROSE,
FUMARIC ACID, CALCIUM SULPHATE, SALT, ACETIC ACID, SOY FLOUR, MONOCALCIUM
PHOSPHATE, AMMONIUM SULPHATE, CORNSTARCH, FUNGAL PROTEASE, NATURAL
CULTURE, AMMONIUM CHLORIDE, ASCORBIC ACID, AZODICARBOMIDE, MONO- AND
DIGLYCERIDES, PROPIONIC ACID, PHOSPHORIC ACID, CORN FLOUR, CALCIUM
PEROXIDE, CALCIUM PROPIONATE, DICETYL TARTARIC ACID ESTERS OF MONO- AND
DIGLYCERIDES, ETHOXYLATED MONO- AND DIGLYCERIDES.
What
Am
I
Eating?

35. McRib
Nutritonal
Info
490
calories,
220
calories
from
fat,
25
g
fat,
8
g
saturated
fat,
75
mg
cholesterol,
1040
mb
sodium,
44
g
carbohydrates,
2
g
fiber,
24
g
protein,
11
g
sugars.
What
Am
I
Eating?

38. METHOD
#4:
Provide
Exclusivity

39. APPLY NOW AT BLACKCARD.COM OR CALL 866-BLACK CARD

42. Let
me
tell
you
a
story…
Ty’s Ten (WOM) Tips
1. Reasonable Price
2. Keep it Secretive
3. Surprise People
4. Limit Production
5. Avoid Large Chains
6. Simplicity
7. Personalization
8. Variety
9. Retirements
10. Risk

43.
Thank
You
About.me/davebalter

44. Course Title
Course Title
INSTRUCTOR NAME
BzzAgent Proprietary & Confidential 2009