With programmatic uptake burgeoning across the globe, agencies and marketing directors need to understand the benefits, pitfalls, and opportunities of this new technology. Our 12 page brief covers: 1. What is Machine Learning and Programmatic Buying? 2. What are the Key Benefits? 3. How can you get started with Programmatic and take full advantage of this trend? In a simple and easily digestible format, with helpful graphics, this brief is a must-read for agencies and marketing directors at large corporations.