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Creating Defensible Brand Names ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defensible Brand Names – Why? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Defensible Brand Names – Common Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defensible Brand Names – Prior Rights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defensible Brand Names – Distinctiveness ,[object Object],[object Object],[object Object]
Defensible Brand Names – Acquiring Rights ,[object Object],[object Object],[object Object],[object Object],[object Object]
Defensible Brand Names – Use It or Lose It ,[object Object],[object Object],[object Object],[object Object]
Creating Defensible Brand Names ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Defensible Brand Names Using Trademarks at Product Camp DFW