Effective creation and management of lead generation programs

2. Definition of a lead

3. Quantity vs. Quality

4. Multi-dimensional lead generation

5. Nurturing leads

11. Intelligent email

12. Telephone contact

13. Direct Mail (optional)

16. Contacts potentially include influencers

17. Increases chances of positive response

18. People buy from people they know – Nurturing begins the relationship before transitioning the lead to the sales representative.

20. Leads should be classified like any suspect/prospect

21. Reporting should be generated weekly

24. salesssal Effective Sales Lead Generation InteliTarget builds Sales Lead Generation programs for clients in a wide variety of selling environments The InteliTarget team supports Fortune 500, Mid-size, e-Business, and Start-up organizations For more information about how InteliTarget can help you build a successful Sales Lead generation program click below http://InteliTarget.com/services/sales-lead-generation.html Providing Sales Lead Generation Services since 1996