20SSI Schaefer
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VI Jornada Automatización de almacenes
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20SSI Schaefer
- 2. Lösungen für eine Multi-Channel Distribution:
- 4. Omni-Canal y exigencias para centros de distribución Bases de Omni-Canal distribución E-commerce, Omni-Channel, Operadores Conceptos Hombre a Mercancía Preparación móvil, por zonas, por batch Sorteado y Secuenciado Conceptos Dinámicos Técnologías Soluciones consolidación, ejemplos Resumen
- 5. Canales Desde el uso de Internet y la creación del E-Commerce, se modifica la distribución desde un especialización de uno o pocos canales a un uso de varios canales simultaneos. Conemplando, sin claros limites: • Multi-Channel • Cross-Channel • Omni-Channel Los nombres se refieren al acceso al cliente con todos los posibles puntos de contacto, como publicidad, marketing, venta, distribución y tratamientos de devoluciones.
- 6. Puntos de contacto de la empresa con el cliente durante la compra http://www.creatim.com/blog/en/e-commerce/experience-and-recommendations-of-practitioners-and-experts/
- 8. Omni-Canal http://www.pitneybowes.com/us/industries/financial-services/omni-channel.html El uso de todos los canales para acceder al cliente en Marketing, Ventas, etc.
- 9. Omni-Canal http://www.pitneybowes.com/us/industries/financial-services/omni-channel.html Acceso a diferentes experiencias de compra http://www.smartinsights.com/online-brand-strategy/multichannel-strategies/a-briefing-on-managing-omnichannel-retail/ • Potencialmente cantidad inlimitada de artículos • Posibilidad de product research • Adaptar la búsqueda a las preferencias • Seguimiento del perfil • Posibilidad testear estratégias de marketiing • Transacción inmediata • Posiblidad de experiencia del producto, del servicio y de la marca • Contacto directo personal • Ejecución inmediata de la compra • Acceso a expertos en la tienda Creación de paneles y perfiles
- 10. Posibilidades para el cliente y retos para la cadena Qué potenciales contempla el encuestado? Capabilidades Omni-Canal actualmente soportadas http://www.dcvelocity.com/articles/20130805-stores-the-weak-link-in-omnichannel-distribution/ Devoluciones en tienda, idem para producto comprado Online 73 % Tratamiento de devoluciones Compra en tienda, envío desde almacén Compra Online-Recogida en tienda 69 % Pedidos de cliente final en centro distribución Entrega en casa de compra en tienda 53 % Posibilidad compra online en tienda Compra en tienda, entrega desde otra tienda 43 % Preparación pedido en tienda Devolución por paquetería para compras en tienda 36 % Manejo de devoluciones ampliado en el centro de distribución Compra Online y entrega en pick up estaciones fuera de tiendas 36 % Pedidos de cliente final en centro distribución y distribución a puntos varios
- 11. Retos para centros de distribución Omni-Canal
- 12. Riesgos
- 13. 13 © Copyright by SSI Schäfer Peem GmbH Austria 2009 1. Flexibilidad Análisis de un CD de Moda E-COMMMERCE Min_Date Max_Date SKU ORDER Lines Quantity Lines/Order Quantity/Line 15-Sep-14 17-Nov-14 17.639 19.351 63.732 63.732 3,29 1,00 NACHLIEFERUNGEN Min_Date Max_Date SKU ORDER Lines Quantity Lines/Order Quantity/Line 02-Sep-14 17-Nov-14 10.757 2.438 104.293 147.747 42,78 1,42 ERSTVERTEILUNG Min_Date Max_Date SKU ORDER Lines Quantity Lines/Order Quantity/Line 02-Sep-14 14-Nov-14 21.291 7.957 908.763 1.282.273 114,21 1,41 Iniciales % Repeticiones % Ped. Iniciales %E-com % Pedidos E-com Repeticiones Iniciales
- 14. 1. Flexibilidad Tipo Pedido SKU Rango Tamaño pedido Embalar etc? Transporte Tienda Iniciales Pequeño Mayor No Flota Tienda Repetición Grande Medio No Flota Tienda Promoción Pequeño Grande No Flota Cliente Tienda Grande Pequeño Si Flota Cliente Promoción Pequeño Pequeño Si Paquetería Entrega a Cliente Grande Pequeño Si Paquetería Entrega Urgente a Cliente Grande Muy pequeño Si Courier Volumen DiasLunes Martes Miércoles Jueves “Necesito flexibilidad y escalabilidad para afrontar distintos tipos de pedidos” Almacenes tienen que ser eficientes, ahora y en el futuro con actividades distintas. Moda: Retos para centros de distribución Omni-Canal
- 15. ARTNR KW45 KW46 KW47 KW48 127626 1 110 62 39 127847 2 3 368 2 74573 3 215 432 1709 126777 4 2 367 1 127160 5 25 8 234 35754 6 7 4 233 106293 7 521 32 76 60378 8 216 29 242 116927 9 2376 3862 4575 99177 10 522 182 13 12176 11 10 370 29 97359 12 523 2459 3343 125590 13 13 5 18 70994 14 524 183 290 105518 15 36 132 11 126977 16 2377 875 2003 125581 17 11 7 8 23815 18 68 382 332 50307 19 217 72 262 73851 20 525 521 116 1. Flexibilidad
- 16. 2. Ciclos de vida de producto reducidos o cambiados “Mi rotación de SKUs es muy alto – y la cantidad de referencias crece y crece” Desarrolla un sistema, que no require reubicaiones para la preparación de pedidos. Intervalos de ciclo de vida: Indefinido - 12 Meses- 3 Meses - 1 Mes - 1 Semana - 1 Día Phases tradicionales Industria de Moda
- 17. 3. Velocidad “Tengo que acabar la preparación de pedido 1 hora después de su recepción” Reducza los pasos de procesos para subir el nivel de servicio. Nivel de servicio: 1 Semana 3 Dias 1 Día (siguiente - mismo) 2 Horas
- 18. 4. Devoluciones “Recibo un número no previsible de devoluciones – los tenemos que vender rapido y eficiente de nuevo” Integration total de devoluciones – preparado prefenteremente de forma automática. Quota? 0% - 1% - 5% - 30% - 70% Visita Cambio Devolución Nueva Compra
- 19. 5. Shop friendly “Tenemos que reponer cada mañana rápidamente en las estanterías” Suministra los productos en envases dependiendo de la compartimentación de la tienda. Ejemplo planograma tienda
- 20. 6. Productividad “Tengo que aumentar la productividad y la Ergonomie“ Técnologías simples pueden aumentar la productividad de forma significativa
- 21. Omni-Canal y exigencias para centros de distribución Bases de Omni-Canal distribución E-commerce, Omni-Channel, Operadores Conceptos Hombre a Mercancía Preparación móvil, por zonas, por batch Sorteado y Secuenciado Conceptos Dinámicos Técnologías Soluciones consolidación, ejemplos Resumen
- 22. Omni-Canal: Hombre a mercancía Apto para: - Sistema reducido - Pocos SKUs - Productos pequeños Apto para: - Cantidad media de SKUs - Surtido estable Apto para: - Muchos SKUs. - Productos sorteables Apto para: - Pedidos pequeños o grandes o muy diversios - Devoluciones - Muchos SKUs. Prep. Zonas & Routing Prep Batch & Secuenciado Prep. Móvil Prep. Batch & Sorteado FulfilmentFactory Nota: Solución menos eficiente Nota: Pedidos de pocas líneas y poca cantidad requieren sorteado adicional Nota: Pedidos de pocas líneas y poca cantidad requieren sorteado adicional
- 23. Picking manual Ped. 1Ped. 2Ped. 3Ped. 4Ped. 5Caja mono SKU Devoluciones multi SKU Fulfilment Factory SSI Schäfer Lleva los pedidos en Secuencia hacia el Packing Suministro a través de sistema automático Prep. Batch & Secuenciazión FulfilmentFactory Sistema Llenado Buffer Secuenciado Packing
- 24. FulfilmentFactory Prep. Batch & Secuenciazión Estanterías estáticas – almacen caótico Picking con carros y cubetas Secuenciación con técnica de bolsas colgadas Estación Packing
- 25. Secuenciazión es la mejor forma de consolidación de pedidos Eficiencia Separa (también pequeños) pedidos Permite empaquetar un pedido después de otro Facilita finalizar preparación y packing en una estación Carga balanceada Operarios trabajan con su propio ritmo, sin bloquear a otros Shop friendly Adjudica productos individualmente a cubetas según zona en tienda Product friendly Productos pesados abajo, ligeros encima A diferencia a clasificadores – que mezclan los artículos – los secuenciadores consolidan según necesidad
- 26. Omni-Canal y exigencias para centros de distribución Bases de Omni-Canal distribución E-commerce, Omni-Channel, Operadores Conceptos Hombre a Mercancía Preparación móvil, por zonas, por batch Sorteado y Secuenciado Conceptos Dinámicos Técnologías Soluciones consolidación, ejemplos Resumen
- 27. Procesos para sistemas dinámicos Picking Consolidacíón Recoge la cantidad correcta de artículos del stock Compone todos los artículos para un pedido Tecnologías: Miniload Carousel Matrix Tecnologías: Transportadores Clasificador Secuenciador Matrix
- 28. Transportador Zonas-Rutas Solución mercancía a hombre Consolidación Manual Apto para: - Pequeños pedidos / E-com - Cantidad limitada de SKUs Apto para: - Principalmente pedidos grandes - Productos no sorteados - Producto apto para tamaño envase Nota: Pequeños pedidos requieren sorteado adicional Nota: Resolver pedidos grandes en una fase Sorteado Apto para: - Cantidad limitada de SKUs - Pedidos grandes - Productos sorteables Nota: Pequeños pedidos requieren sorteado adicional Shop friendly complicado Tecnología no flexible Omni-Canal:Omni-Canal: Omni-Canal:
- 29. Transportador Zonas-Rutas - Single orders E-Commerce - Multiple line orders E-Commerce - Pedidos tienda Flujo material Grupo Productos 1 Grupo Productos 2 Grupo Productos 3 Grupo Productos 4
- 30. Minorista, GB – Picking y Consolidación • 18 módulos en 6 clusters de carouseles (total 108) en 2 niveles • 84 vagones en cada carousel • 80.000 huecos para contenedores • Aprox, 20.000 líneas de pedido/h • 45% E-Commerce (6.000 pedidos/h) • 55% Retail (100 pedidos/h) Picking 100% dinámico con carouseles
- 31. Clasificación - Sorteado Todos los productos se recoge en batch y posterior sorteado Flujo material
- 32. Consolidación mercancía a hombre FulfilmentFactory Apto para: - Pedidos peqeños o Omni canal - Preparación shop friendly - Tratamiento devoluciones - Gran cantidad de SKUs Nota: Proceso posible en 1 o 2 pasos Omni-Canal: 3D-Matrix Apto para: - Todos los tipos de pedidos - Preparación shop friendly - Tratamiento devoluciones - Gran cantidad de SKUs Nota: Máximos rendimientos Omni-Canal:
- 33. Sequenciado con Fulfilment Factory Waren- fluß Ped. 1Ped. 2Ped, 3Ped. 4Ped. 5 Fulfilment Factory SSI Schaefer Llenado Buffer Secuenciado Packing
- 34. Como se facilita eficiente todos los productos para un pedido, en un momento y lugar determinado en un sistema dinámico, desde cualquier sitio? Consolidación preparación dinámica
- 36. Omni-Canal y exigencias para centros de distribución Bases de Omni-Canal distribución E-commerce, Omni-Channel, Operadores Conceptos Hombre a Mercancía Preparación móvil, por zonas, por batch Sorteado y Secuenciado Conceptos Dinámicos Técnologías Soluciones consolidación, ejemplos Resumen
- 37. Transportador Zonas - Rutas Consolidación manual FulfilmentFactory 3D-Matrix Opciones para la consolidación dinámica Sorteado
- 38. Resumen Centros de Distribución para Omni- Canal son distintos Secuenciazión facilita los procesos Centros para Omni-Canal se pueden proyectar para ser eficiente, flexible y preparado para el futuro
Hinweis der Redaktion
- Multi-channel: is getting more important to retailers CLICK DCs are different to today’s typical DC designs fulfilment must allow for needs of retail, e-com, and other order types CLICK benefits from a sequencing, and can add efficiency, flexibility, resilience Can improve both : Low cost – lower efficiency, and Higher cost higher efficiency automated solutions CLICK New, high efficiency solutions can be efficient, flexible, and future proofed
- Multi-channel: is getting more important to retailers CLICK DCs are different to today’s typical DC designs fulfilment must allow for needs of retail, e-com, and other order types CLICK benefits from a sequencing, and can add efficiency, flexibility, resilience Can improve both : Low cost – lower efficiency, and Higher cost higher efficiency automated solutions CLICK New, high efficiency solutions can be efficient, flexible, and future proofed
- But treating e-commerce as a separate channel is now itself too old fashioned. Eg: Growth of M-commerce & S-Commerce – interaction due to social media. ASOS – fashion store for „20 somethings“ started with sales from TV programmes, but now mainly use Facebook and Twitter to „talk“ about products, give fashion advice, what to wear for an occasion. Then have links how to buy. Twitter accounts to respond to customers within minutes. Diesel: fashion brand – experimenting with system from „Tapestry“, shoppers browse in stores, scan 3D barcodes to look at more info (videos, celebraties blogs, etc) – retailers us his info to encourage the sale later on online. Stores becoming showrooms. Cheaper and easier to expand across the world. ASOS now biggest online fashion retailer in Australia, having spent almost nothing on marketing. From some older retailers… Justin King – MD of Sainsbury – believes that the mobile phone used in store will grow hugely, helping shoppers: eg inspire with recipes, manage your budget. Philip Clarke, MD Tesco – most customers spend 50-60% of their spare time on mobile phones or Tablets. Statistics: 40% of people in UK have smart phones – expected to reach 90% by 2016. Always carry them with them – is the future store. Christopher Norton – MD Amazon in UK – predicts that within a few years – 50% of all transactions will be happening online. So we using a variety of ways to understand what retailers are selling, comparing brands, styles, prices, store locations, delivery costs, etc And retailers know that these “digital channels” influence store sales a huge amount. In fact a new term is being used - “Omni-channel” – as well as “Multi–channel”. This is a reference to all channels being merged – all assisting each other with serving customers and adding to sales, rather than just separate ecom and retail channels.
- This chart shows a forecast of online retail sales in Europe, 2012 to 2017. My country – the UK – has the largest e-com market in Europe – with 10.4 % all sales by ecommerce Growth in the UK is also about 10%, however the growth is more in the smaller countries, Italy, Spain – where the Compound Annual Growth Rate is 16-18%
- They were also asked what capabilities did they offer to their customers. Conclusions: The implication is that there is a need to have 1 - Capable and compatible IT systems between the store and DC, and the 2 - Ability in the DC to offer a range of fulfilment options Let’s think in a bit more detail about the different types of pressures on a DC that has to be able to fulfil orders in a modern multi-channel world. I am going to talk about 6 drivers affecting retailers at the moment:
- This is most important feature of the Multi-channel DC. Existing manual or automated DCs are normally planned base on particular order types. This graphic shows the possible range of orders that the Multi-channel DC may have to manage. And as it shows, they have different characteristics: Go through the list…. CLICK Another factor is that the range will vary through a year, a season, the week and even the day. Traditional DCs are designed to suit a certain types of orders – customers now want the flexibility to handle this range – and all with high efficiency. Automation lasts for a long time. Further ahead than the business knows what the future will bring. So we are aware that we need to provide solutions that will remain productive whatever happens to the business model. Changes to the number of SKUs, the order sizes, the order processing speeds, and so on. So that you can get 20 years or more productive service out the automation investment.
- The life of a product varies by industry. In pharmaceuticals, it can be many, many years. But retail is often about short life products, whether fashion, music, electronics, or homeware. The fashion sector is notorious, where products are designed and manufactured within a few weeks, and then on sale in a big way for just days. Only if they are a big hit will they be replenished. These sectors also produce huge numbers of SKUs, because usually there are some products left over, and the retailer needs to try other ways to sell them off. So some of the stock will hang around – perhaps with promotions or sales – but they can sit in the DC for months and even years. Yet many DCs are designed around the ABC analysis – where different products are located in different areas of the DC depending on their speed of sales. If they are on sale for such a limited time, it can be impossible to know whether next week they will be a fast mover or a slow mover. CLICK For DCs with a big churn of SKUs, dynamic pick faces are the better option
- Typical retail deliveries take time. They also rely on stock being held in the store. Pressure on space, and improving the quality of the displays means less stock on the shop floor. However traditional shops also often don’t have everything available. My size and colour is not there – or just there are many more SKUs on the web site than there is space for in the shop. So stores will hold only 1 items per SKU, and want frequent, accurate and speedy replenishments. Customers want to order at the store, or online, and get it delivered quickly. Perhaps even today – before my evening out tonight. One option is to pick in the store itself, and have a taxi deliver. Alternatively – as the screenshot here – choose a delivery slot at your convenience - from Malaysian grocery delivery service. Offers 2 hour delivery slots. CLICK If speed is important – reduce the number of steps needed in the process
- Returns are a fact of life now – with returns rates varying hugely by industry. The higher rates of return are again the challenging fashion industries, where buying online prevents trying the items on. But returns are important too – the funnel graphic is implying that returns are good – will encourage repeat purchases from the site. CLICK Multi-channel will also increase returns over Bricks & Mortar retail – as products are bought with the opportunity to look at, try out, or put on the product. DC technology can again help – by designing separately ways to handle returns. Or even integrate this into the whole system.
- When delivering to stores, it is important to make the delivery as friendly to store staff as possible. This is a planogram for a typical store CLICK Pick to suit the store planogram
- Too many DCs are still highly manual – and costing too much as a result. This photo is from Namibia in Africa – but could be anywhere. The point is that there are simple, standardized pieces of automation, that are not too expensive, and can make a big difference. Hence the electric bike. There are also new sophisticated solutions, that make a very big difference, and will give a good return on investment – the electric train. I will talk about some examples of both of these later. CLICK We are in the business of improving productivity and ergonomics.
- Spend some time on this slide to explain the pros and cons of each Mobile picking: Multi-channel = 2 star OK. Cheap, so easily modified. But quickly inefficient if gets too large Zone Routing: Multi-channel = 4 star Ideal for larger orders – smaller no of SKUs. Single touch into despatch tote. Smaller orders can become difficult to handle – secondary sorting with put wall is helpful. Efficiency requires ABC analysis – so best for mature businesses Batch pick & sort: Multi-channel = 3 star Good when many SKUs, or changing SKUs. Not ideal for small orders – as too many chutes required – or secndardy sortation Batch pick & sequence: Multi-channel = 5 star Step improvement over sortation, as a sequence is perfect for small and large orders. Also ideal for large numbers of SKUs. Zone routing only better for larger orders and smaller nos of SKUs,.
- SUMMARY FFF is the Yellow Box Infeed is optimized – batch picking The FFF has the additional ability to buffer items in it – unlike a sorter Reduces infeed invest cost and operating costs Outfeed optimized as it is sequenced
- This is a modern step forward in sorting. Allows the benefit of batch picking – but achieving a perfect sequence to packers. Video of sequencing
- So what is so interesting about sequencing_?
- Goods to man systems all separate the picking from the consolidation processes We shall also consider these separately First – the dynamic technologies
- Spend some time on these slides to explain the pros and cons of each Zone routing conveyor – Multi-channel = 4 star Danger for larger systems – too many totes flowing. Pickers can get out of balance – waiting or overwork. But one touch for larger orders, which is good. Manual Consolidation – Multichannel = orange Similar to above, but focussing on consolidating smaller orders in a put station, which is a second touch Gives flexibility and resilience Sortation – Multichannel = orange Demands suitable product. Pretty bad for store friendiness Old technology
- Allocate each order 1 or more totes or cartons. Route to the different picking stations. Depending on the order type – will affacte the route: See graphics. Works verz well for larger orders – depends on the conceyor, which can become a bottleneck
- Picking all from carousel – over 100 in all Look at data Picking at 20,000 OL/h
- Dynamic ASRS connected to infeed operators
- Fulfilment factory – Multi-channel = 4.5 star Best for small or a range of orders Generally a 2 touch process Important is the sequencing – with all the benefits that brings Also can incorporate returns Matrix – Multi-channel = 5 star Ideal for all large and small order types Can allow all benefits of sequencing, yet be resilient, and flexible
- Similar to a sorter – conveyor feeds to pick/infeed stations Returns can also be added Products then sequenced to the packers FFF benefits from being able to take batches – returns – full cartons – buffer for a period.
- What is order consolidation for a dynamic system? This can be more diffcult than it looks. It also can be a problem if we create bottlenecks, or single points of failure.
- I will now look at these more dynamic options: Read them through…
- Multi-channel: is getting more important to retailers CLICK DCs are different to today’s typical DC designs fulfilment must allow for needs of retail, e-com, and other order types CLICK benefits from a sequencing, and can add efficiency, flexibility, resilience Can improve both : Low cost – lower efficiency, and Higher cost higher efficiency automated solutions CLICK New, high efficiency solutions can be efficient, flexible, and future proofed