Insights Success admire such leaders and brings out a special edition, “Top 10 Self-Made Women in Business, 2020” in order to celebrate some avid self-made business women who has made an impact and changed the customary ways of running businesses.

1. Self-Made Women
in Business, 2020
+
Amy C. Cross
e Art of Leading
Attributes of a Good Leader
Women Impower
Dynamics of Women
Participation in the Ever-
changing Modern Workforce
vol 07 issue 11 2020| |
10T
O
P
I n d u s t r y L e a d e r fo r t h e G r e a t e r G o o d

4. She observes,
She Strives,
She Conquers
o create something from the scratch and take it
Tto the heights for the world to witness, is what I
prefer to call an art. Leadership is not a gift
which is bestowed, but a true blended result of hard work
and strong determination in one. Though the world is
filled with many exceptional leaders yet the stars are
those emerge from nothing and take up the responsibility
to make a difference.
Unlike earlier times, the current businesses are not
subjected to any discrimination but provides every
individual to bloom impeccably. We have witnessed
many proficient business women who not only created a
successful stature for themselves but also inspired many
budding women leaders out there.
Insights Success admire such leaders and brings out a
special edition, “Top 10 Self-Made Women in
Business, 2020” in order to celebrate some avid
self-made business women who has made an impact and
changed the customary ways of running businesses.
We are amidst the greatest pandemic the world has ever
witnessed. This has affected the economy drastically as
the businesses are facing many difficulties to sustain the
markets smoothly. During such times we are in a great
need of those impeccable leaders who are capable
enough to take businesses back on track.
Here is the cover featuring passionate self-made leader is
Amy C. Cross, Chief Executive Officer at StillPoint
Capital, LLC. A person who comprehends the needs of
the clients and makes efforts to bring the best for them,
defines the true leader. Even though industries are filled
Editor’s Desk
Leadership is not just a
passing phase, but a
habit that evolves within a
person experiencing
various dilemmas

5. with many impeccable leaders, only a few have
successfully attained the stature of being self-made.
Her unique approach to business and her ability to
create opportunities has always been
unconventional. She has tremendous perseverance
and operates with strength, sincerity, and candor as
she follows her gut instinct. She runs her firm as
CEO and has a phenomenal team that has taken
years to assemble. She takes pride in the firm’s
corporate culture as they operate with transparency,
honesty and integrity in all of their business
dealings. The company’s accolades speak for
themselves as they have also facilitated over $8
Billion in transaction value in just the past 5 years.
Let’s unveil such alike, inspiring stories and
interviews of many such passionate leaders in this
special edition and spread a word about their
contribution in making this world a better place.
Also, while flipping the pages, don’t forget to go
through the articles and CXOs written by our in-
house editorial team and industry experts
respectively.
Bhushan Ghate

6. C o n t e n t s
Amy C. Cross
Industry Leader for
the Greater Good
18
32
08
The Art of Leading
Attributes of a Good Leader
Women Impower
Dynamics of Women
Participation in the Ever-
changing Modern Workforce
A r t i c l e s
C o v e r S t o r y

7. Alejandra Guzman
A Leader who Shows the Way Forward
22
Martina Klingvall
A Game-changer in the Telecom Industry
28
Mary Pat Moyer
Excellence in Technology, Scientific
Achievements and Perseverance
36

9. sales@insightssuccess.com
July, 2020
Editor-in-Chief
Senior Sales Manager Business Development Manager
Marketing Manager
Technical Head
Technical Specialist Digital Marketing Manager
Research Analyst
Database Management Technology Consultant
Pooja M. Bansal
Managing Editor
Anish Miller
Executive Editor
Rohit Chaturvedi
Assistant Editors
Jenny Fernandes
Bhushan Ghate
Visualizer
David King
Art & Design Director
Amol Kamble
Associate Designer
Sanket Zirpe
Kshitij S Andy Mitter
John Matthew
Sales Executives
Daniel, Ethan, Akash, Manish
Business Development Executives
Anish, Joe, Alan, OmkarJacob Smile
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SME-SMO Executive
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Circulation Manager
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10. C.Cross
&
Industry Leader for the Greater Good
Top 10 Self-Made Women in Business, 2020

13. Aperson who comprehends the needs of the clients
and makes efforts to bring the best for them, defines
the true leader. Even though industries are filled
with many impeccable leaders, only a few have
successfully attained the stature of being self-made. One
such passionate self-made leader is Amy C. Cross, Chief
Executive Officer at StillPoint Capital, LLC.
Her unique approach to business and her ability to create
opportunities has always been unconventional. She has
tremendous perseverance and operates with strength,
sincerity, and candor as she follows her gut instinct.
She runs her firm as CEO and has a phenomenal team that
has taken years to assemble. She takes pride in the firm’s
corporate culture as they operate with transparency, honesty
and integrity in all of their business dealings. The
company’s accolades speak for themselves as they have
also facilitated over $8 Billion in transaction value in just
the past 5 years.
A Glimpse into Amy’s Journey
Amy started her career on Wall Street in 1990, when she
was just 19-years old. Even then she was acutely aware of
the posturing and the lack of genuine sentiment around
which some of the worlds’ strongest people and companies
operate. It wasn’t until later in her career that she realized
that their behavior was actually the intended consequence,
if not protocol, for many of those people and companies. It
simply baffled her that anyone could think that that
posturing could be more powerful than sincerity. “It was
then that I learned how little sincerity there is in the world,
in business, and let alone on Wall Street. I decided that I
would always come from my heart, listen to my gut, and I
would be different. Let me tell you, it wasn’t easy.” stated
Amy while describing her further endeavors.
She continued to let her hard work impress anyone who
would notice, and by 1992, she became an Index Option
Market Maker on the floor of the American Stock Exchange
[AMEX]. By 1993, she was the fastest promoted woman to
the ranks of Index Option and Equity Option Specialist on
the AMEX.
She traded on the floor, and later became an ETF Specialist.
She then traded for herself as a limited partner in a
boutique-trading firm as an ETF Market Maker until
October 2001, the month after 9-11. She was across the
street from the World Trade Towers on 9-11, and the AMEX
was closed for a month in the aftermath. It was a horrific
day for her, and she lost eleven friends. The anniversary of
that date still brings back difficult memories for her to
revisit.
During her 10-year trading career, she was among the first
to do live broadcasts from the trading floor for major
networks such as CNN, CNNfn, BBC, ABC, and live Wall
Street- related streaming Internet broadcasts.
“During those years in trading, I also opened businesses in
NYC in my personal time. I believed in my ideas and their
potential success so completely that I lived modestly and I
invested every penny I made in the business models that I
built. That said, I ultimately, ended up losing everything
after the internet market crashed and my investors lost the
majority of their net worth. It was tremendously impacting
and shifted my outlook completely. You might say that I
began to grow up! On the heels of that loss, followed by
9/11, my husband at that time and I decided to move to the
Tampa Bay area in January 2003. I was excited to start
over and was looking forward to a slower pace and starting
a family,” Amy asserts.
Amy met her first business partner in StillPoint at a coffee
shop the day after she moved to Tampa. Together they
learned about Mergers and Acquisitions [M&A] of privately
held companies and how to raise capital or conduct Private
Placements. As they succeeded in business, they learned
that there was a gaping hole in their industry for
independent investment bankers, such as themselves, and
decided that they would become the industry solution.
She states that her business partner was actually the
“money” partner and invested the funds they needed to
launch and run the company, and she was the “sweat
equity” partner. As she put it, “I drew the short-straw in all
decision making for the firm which is why I was forced to
learn about securities compliance. Otherwise, I would have
never considered it.”
“We launched StillPoint in 2004 and I began to work on a
business model that our regulator [the NASD at the time,
now FINRA] ultimately, and begrudgingly, approved in
2005. So, I literally built the business model that created
the industry niche in which I work to this day,” says Amy.
Some Life-changing Incidents told by Amy
Ÿ My first big business failure in NYC rocked my world
on every level and had me sincerely doubt my entire
belief system for the first time
Ÿ Being “there” on 9/11 and the PTSD that ensued was
life changing
Ÿ Marriage and divorce both had some of the biggest
impacts on who I am today
Ÿ Becoming a mom, and single mom, both naturally and
through adoption, has changed my entire outlook on life

14. Ÿ and family and the work-related balance
Ÿ Particular battles I have fought in business have
continued to mold me as a person and a professional and
reinforce who I am
What it Takes to be a Good Leader?
Amy was clear that she could not imagine a leader who
could be easily rattled. She also said that she could not
imagine believing in a leader that she could not trust. “I
also could never follow a leader who did not challenge me
or provide for exciting upside or stimulus of some sort,”
says Amy. Nor could she believe in a leader that did not
give back to her community or causes that are important to
him/her. She believes in all of these things to her core and
has become the leader that she can believe in and would
follow.
“I know that there are many leaders who are far more
successful than I am that do not possess these attributes,
and I cannot speak to that. But I am clear that those are the
attributes that I would need to see in a leader and those
without which I could not lead.” Amy adds.
Embracing Technology
In our current times, technology is not a choice- it is
imperative. “When I was first trading on the AMEX, I was
hand-writing my BUY/SELL tickets for every trade, and
then we were given our first hand-held computers. At that
point, everything changed on a dime! Yes, I know, I
continue to date myself! Did I mention I am only 48?” Is
that old?” [Amy chuckles to herself]. “In order to operate
When asked
how I did it,
I reply, “By not
giving up”
“
“

17. as efficiently as possible, technology is an
inevitable component of business. Without it,
not only would you fail your clients, due to
increased human error, reduced efficiency,
etc., but it would also put your firm at a
tremendous disadvantage in the
marketplace. I just don’t see it as optional
anymore.”
She makes it a practice to hire very tech-
savvy people to do the research and
recommends the technology that would best
support the firm. Everyone at her firm has
unbounded growth opportunities. This keeps
her team excited and facilitates their
collective spirit.
Dealing with Volatile Markets
Amy explains that before COVID-19, the
world operated in a way in which we
expected it would, specifically with respect
to everyday activities such as travel, retail,
education, medical attention and even
communication. As of March 2020, COVID-19 changed the world. She feels
that she, every entrepreneur, and business owner must be nimble, open-
minded and well informed. Otherwise, “The marketplace could become a
tsunami that very well may wipe out those who are sitting stagnantly.”
In times of crises, teams, staff, support people all look to their leaders for
guidance. While each leader is also learning the information at the same
time as their team, they still look to them for answers or solutions, and their
leaders need to have them. Therefore, continual reevaluation of business
models as dynamically as things change is absolutely critical. There will
always be hard decisions that need to be made during every new world-
altering event … decisions that weren’t even conceived of just a few weeks
before, and it is essential that leaders provide that evolving, dynamic and
creative support to both employees and clients.
Advice to Rely On
Amy advises that before venturing out as an entrepreneur, one must make
sure that they are so passionate about it and want it so badly that they don’t
feel that they have another option. Because all businesses and business
owners are tested, so you need to have that passion at the onset in order to
get through the hard times. Amy adds, “It may take a while to get it right,
and then it may take a while for the market to catch up with you.”

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Self-Made Women
in Business, 2020
10
+
Amy C. Cross
T
O
P
e Art of Leading
Attributes of a Good Leader
Women Impower
Dynamics of Women
Participation in the Ever-
changing Modern Workforce
vol 07 issue 11 2020| |
I n d u s t r y L e a d e r fo r t h e G r e a t e r G o o d

20. Participation in the Ever-changing
Modern Workforce
Dynamics of
18 | July 2020 www.insigh ccess.ctssu om

21. G
one are the days when women were stereotyped to
a certain set of skills and professions, restricting
them from exploring the world of endless
opportunities. Today, women have announced their arrival
in many fields of the business world. Therefore, it seems
more important than ever before to recognize female
contributions in every profession.
Fighting through biased work culture in favour of male
dominance, women have conquered the unconquered on the
account of their distinct calibre and predilections. In the
times when the world female participation rate is to the
dispiriting levels of around 67% and pay-off rate of about
63%, achievements by women go-getters are praiseworthy.
Listening capabilities is one of the
distinguishing aspects of feminine species as compared to
their male counterparts. Instilling and pursuing ones
thoughts is undoubtedly important for effective working.
But being a better listener is something that can make a
difference as studies show that the customer values and
trusts the firms if they perceive that they are being listened
to by the firms. With inherent caring and affectionate traits,
women outclass men when it comes to understanding
critical demands of the customers.
Emotional Intelligence (EI) - the ability to identify and
manage one’s own emotions as well as the emotions of
others - is an essential skill when it comes to dealing with a
diverse class of consumers. Women are naturally gifted
with higher EI making them better suited for pressure
situations and avoiding counter-productive decisions while
keeping emotions in check.
Emotional Intelligence encompasses two major dimensions
– awareness of one’s self and awareness of others. Both the
attributes are very much significant for the survival and
success of any organisation. Self-awareness involves being
familiar with trigger points and behavioural traits when put
to the test. This, in turn, helps to modulate impulses
avoiding conclusions which are harmful for the welfare of
business. In addition to self-awareness, an awareness of
others is equally critical in business. Analysing and
decoding non-verbal communication – that amounts to 93%
of the message – eventually benefits in convincing and
converting a lead into a client.
Collaboration, and not the cutthroat competition, is the
modern era’s principle virtue to achieve success. Many
endeavours which seem to be beyond the bounds of
possibility can be attained by combining efforts from
different resources, channels and departments. Further,
collaborating products with consumer experience are
enormously important. It leads to crafting the best solutions
for customer’s pain points and compelling value
propositions that reflect their overall business objectives.
Multiple studies have found that women prefer to work in
teams, while men prefer to work alone. An unfaltering
affinity towards collaboration primes women to garner
success in different fields of business which gives them an
edge over others.
Increased profitability can be a motivating factor for many
firms to hire more pool of female talents as many studies
support the fact. Statistical research shows that Fortune 500
companies with the highest representation of women on
boards financially outperform companies with the lowest
representation of women on boards. Moreover, gender-
diverse teams have higher sales and profits compared to
male-dominated teams, and a recent Gallup study found
that gender-diverse business units have higher average
revenue than less diverse business units.
Trust over female leaders is an attribute which needs to be
reciprocated while making the choice. More American
workers perceive female executives as honest and ethical
than male executives. Pew’s “Women and Leadership”
surveyed Americans in 2015 and found that 34% say
women are better at this, while only 3% say men are better
at it (64% say there’s no difference).
While it’s unclear whether this means women are actually
more honest, it’s a subtle reminder of how tangled some
business decisions can be. Leaders are often tasked with
choosing between options that aren’t black and white,
ethically speaking, and the capacity to lead honestly is
important to the entire company’s success and job
satisfaction.
Not to mention, increased job satisfaction and
organizational dedication to cite positive and meaningful
business culture are the added advantages feminine
employees carry to the organisation.
However, the journey is not all merry go round every time.
Hindrances – seen, unseen – are there to check the
unrelenting zeal of women aspirants to thrive in the
industry. These obstructions need to be pointed out and
rectified to create an environment that fuels women
empowerment.
Women Impower
July 2020 | 19www.insightssuccess.com

22. Lack of confidence, according to many experts, is one
prime reason women tend to question themselves and doubt
their worthiness. In order to advance, they must coach their
inner critics.
Out-speak and define what women want professionally if
they want to get succeeded. Too often they don’t know or
rely upon others to define it for them.
“Building relationships with those in positions of
leadership is critical,” Susan Brady, executive vice
president of Linkage Inc. says. “Put down the to-do list long
enough to connect with decision makers across the
organization, and help them understand who you are and
what you bring to the table.”
Women are generally uneasy about asking for what they
want. They must stop thinking about what they need as a
self-serving request. They must develop the courage and
fortitude to stand up and ask for what they want.
While proving value, women tend to overcompensate in
order to demonstrate that they are adding value. Instead
of doing it all alone, change the paradigm and track to
encourage others to take on more responsibility, thus
enabling them to scale and multiply their own impact.
Not to forget, biased work culture and regional
barriers are the crucial obstacles in the road of women
work participation. But, today women are breaking these
shackles and coming out boldly to be a part of economic
processes shouldering their male counterparts.
There has been obvious progress in achieving gender
equality around the world over the past two decades:
more girls are attending school, more women are
working and are being elected to public offices, more
women hold management positions, and the situation
involving women’s legal as well as social rights have
also improved.
However, a great deal still remains to be done to achieve
equal outcomes for women and men. Recognizing
women’s abilities, the values they bring to the
organisation, the transformation they achieve as far as
work environment is concerned, and considering
monetary benefits associated with the female work
participation, corporate sector need to welcome their
emergence with open arms. No future is far where male-
dominated workplaces will be a tale of extinct,
we believe.
20 | July 2020 www.insightssuccess.com

24. O
ne of the few accredited economic
development organizations worldwide,
the New Orleans
Business Alliance was formed in 2010 through a
coalition of business and civic leaders to employ the best
practices in economic development to position New
Orleans as the ideal intersection of commerce and
culture.
In an interview with Insights Success, Alejandra
Guzman, the Vice President, Real Estate and Capital
Attraction of New Orleans Business Alliance has
shared few key insights of the business and her journey.
Kindly take us through your journey on becoming a
proficient leader.
The nature of the roles I´ve had in all of my professional
positions required mastering the balance of blending
technical and relationship skills. For example, working at
the New Orleans Business Alliance (NOLABA) requires
an understanding of a complex web of internal and
external relationships in which I have to act
simultaneously as a diplomat, influencer, team player,
leader and listener. Economic development does not
occur in a vacuum, so it is critical that we work well with
others to accomplish our goals. In my position at Capital
Natural, a leading management and administration firm
for private equity funds and real estate investment
projects operating in Mexico, I had to lead a multi-sector
group of senior consultants to design and execute an
urban development proposal that required me to
understand when to switch from a leader to a follower.
Although I was ultimately responsible for leading our
project, it was critical that I had the capability to step
aside and follow the lead of technical experts to deliver a
successful project.
How do you diversify your organization’s offerings to
appeal the target audience?
At NOLABA, we are focused on enhancing the
economic security of all New Orlenians by accelerating
the diversification of the local economy, developing local
talent and expanding entrepreneurial opportunity. We
attract new business and retain talent in New Orleans, by
aligning our brand with the international business
community’s increased focus on diversity and inclusion
to drive innovation and enhanced profitability. Our brand
tag line: Culture. Equity. Prosperity.
Describe some of the vital attributes that every
business personnel should possess.
I would consider the ability of balancing and blending
technical and relationship skills to be one of most
importance. To achieve this one must be collaborative,
empathic and supportive which allows a person to be
team oriented and socially aware. I think that the success
of most projects is multi-dimensional and that
relationship skills influence execution.
As per your opinion, what roadblocks or challenges
are faced by women in a corporate business? And
what is your advice in overcoming them?
It is an unfortunate reality that women still face
challenges in the work environment including obtaining
equal pay, harassment, and career opportunities.
Although to tackle these issues we must advocate for
societal and policy change, I believe there are personal
tactics that we can take to navigate through this harsh
environment. The first advice I would give is to invest in
your professional development. It is important that as
professionals we have a clear understanding of what are
the skills that we need for our next career move. Finding
an executive coach can be a great tool to help identify
skill gaps and ways to address them. A coach can also
help with preparations for salary negotiations and to
address issues at work that have to do more with politics
rather than technical skills. Most importantly, beyond
being prepared, it is key for women to find a sponsor. A
sponsor is that influential leader that will advocate on
your behalf to open the door to new career opportunities,
promotions and great assignments. To find your sponsor
go above and beyond at your job and make yourself
visible by taking on projects that provide exposure.
Have you in any ways contributed towards the cause
of women empowerment.
One of the favourite projects I have worked on in
Mexico focused on helping women to improve their
22 | July 2020 www.insightssuccess.com

25. Alejandra
Guzman
A Leader who
Shows the Way
Forward
Top 10 Self-Made Women in Business, 2020
July 2020 | 23www.insightssuccess.com

26. How do you strategize your game plans to tackle the
competition in the market?
At NOLABA, we make sure that all of our programs
include data driven solutions. In the case of business
recruitment, particularly retail, we use the best consumer
analytics tools in them market to prepare pursuit
packages. We make sure that when we recruit a business,
we deliver the reliable data that will prove the
probability of success in our market.
How do you upgrade yourself with volatile
technological or business trends to boost your
personal growth?
A big focus of my current work is real estate
development. One the reasons I love this industry is for
its versatility and how it integrates a wide variety of
disciplines - architecture, finance, community
development, landscaping, engineering and many others.
To be up to date on trends in the industry I have joined
organizations such as the Urban Land Institute and also
the U.S. Green Building Council. These organizations
are the perfect platform to learn and stay up to date on
trends. Another great way to stay up to date with trend is
attending key conferences.
What are your future endeavours/objectives and
where do you see yourself in the near future?
Through the New Orleans Businesses Alliance, I´m
working to develop a strategy that includes real estate to
promote development in disinvested communities. One
particular program that we are looking to leverage is
Opportunity Zones. This is a federal program designed to
drive investment to communities that have lacked critical
investment. It provides an incentive for investors to re-
invest their capital gains into financial vehicles. I see a
lot of potential in New Orleans and my objective is to
have investors also see this potential and help them find
success in our community. With the right projects in
place our local community will be able to enjoy better
services and quality of life.
quality of life and promote economic activity in their
communities. We did this by providing training
opportunities so they can acquire the skills to find a job
or set their own business. Also, by supporting them with
loans so they can buy building materials to improve their
homes and local communities.
What are your insights on developing a better
environment for women to evolve? And how it could
be helpful in growing businesses?
It is a top priority for organizations to make intentional
efforts to bring women to decision-making roles. We
can´t expect to create a better environment for women
without us being involved in the decision-making
process. Also, it is wide documented that diversity in
perspectives can only lead organizations to better
decision-making dynamics that increases profitability.
Some strategies to achieve this may include specifying a
target number of female candidates for each leadership
position or having programs that encourage women to
express interest in applying for leadership roles. These
practices can be applied in any type of organization,
public or private.
“When it comes to
success, there is no
such thing as good luck,
only hard work and
preparation to cease the
opportunity when it
comes knocking on
your door.”
24 | July 2020 www.insightssuccess.com

30. Martina
Klingvall
A Game-changer in the Telecom Industry
28 | July 2020 www.insightssuccess.com
Top 10 Self-Made Women in Business, 2020

31. succeeded going from an idea to being
an appreciated mobile operator and
have set a new standard in the market –
with satisfied customers, digital and
automized workflows and fair terms.
Telness has built the world's first-ever
fully digital telecom platform to enable
a different service, better customer
experience, and scalable business. The
aim of the company is now to make it
possible for other operators all over the
world to use their platform as a service
(SaaS) and to help the telecom industry
with innovative digital solutions in
their markets. She also ensures that in
the coming years, Telness is planning
to take a significant market share for its
operator business in Sweden and hold a
strong position for SaaS services
globally.
Below are the highlights of the
interview between Insights Success and
Martina:
What strategies do you undertake to
make your employees resourceful?
I believe it is important to be able to
engage people in today's modern
businesses. But also to be able to share
a clear vision and strategy, and clear
expectations that comes with that.
Communication, passion for people
and ability to change I think is key.
What are some of the vital
attributes, in your opinion, that
every leader should possess?
I think it is important to care and be
engaged yourself to start with, both in
your company but also about the
culture and the people. Another vital
attribute is to be a curious person.
Curiosity makes you ask questions,
interact with all types of people and
areas but also never be in a state where
you think you know it all.
n the growing and hectic business
Iworld, humanity is facing the
worst pandemic in the recorded
history. In such desperate times, we are
in a need of those impeccable
spearheads out there who can sustain
such a downfall and take businesses to
the heights.
We have witnessed many great leaders
and achievers, but the most who makes
a significant mark are those started
from scratch. A good compliance
between a gist hard work and success
prevailed. Meet Martina Klingvall,
Chief Executive Officer and Founder
of Telness, one such avid leader who
contributed in the evolution of telecom
sector. Martina's compassion and
passion towards the people and the
company respectively helped her to
achieve many milestones that came in
her path.
Into the Shoes of Martina
Martina states that she have an
engineering background and a telecom
career from one of the large operators
in Sweden. In summary, she saw
unhappy customers in most markets
and a lot of legacy in technology
making it hard to change and deliver
on new expectations. There was an
opportunity to set new standards in
terms of an operator as well backend
telecom technology to support a digital
and great experience, which led her
founding Telness.
Moreover she adds, mobile telecom is
something that many business
costumers' find complicated, expensive
and boring. Telness is challenging the
old mobile operators in Sweden with
an innovative service based on
customers need and by building the
world's first digital telecom platform
for businesses – making it simple,
hassle free and digital. Further she
states, in three years Telness has
July 2020 | 29www.insightssuccess.com

32. How necessary is it to align business with technology
and what are its outcomes?
I believe that technology enables business to create great
things, as long as the technology is built to create value for
the customers and not to be in center of itself. Technology
can enable a company to be scalable and to generate great
customers’ experiences and make people focus on
generating value instead of manual processes, which is both
efficient and more engaging for the employees.
How do you sustain your entrepreneurial spirit in this
changing technological era?
I think it is easier to sustain an entrepreneurial spirit in a
quick changing environment. No one knows how the future
will look like and it is all about making the best foundation
for yourself and your company to quickly adapt and use the
fact that the era is changing. Isnt that what innovation is all
about?
How do you deal with dynamics of market?
Telness competition are huge mobile operators and we have
chosen not to play on their arena and instead use our
benefits of being small, agile, personal and passionate about
our customers. What is hard for them to copy and where
can we make a difference? By staying close to the
customers and building our company and service based on
customer needs, we make sure to be relevant where we
should.
What advice would you like to give to the emerging
entrepreneurs?
Reach out and meet a lot of people you do not know but
think you can learn from!
‘‘If you think you are to
small to make a change, try
to sleep with a mosquito in
your bedroom.
30 | July 2020 www.insightssuccess.com

33. Martina Klingvall
CEO Founder
Telness AB
July 2020 | 31www.insightssuccess.com

34. Attributes
of a Good
Leader
32 | July 2020 www.insightssuccess.com

35. Leadership is about using the
power of a position to
empower a group of people in
order to attain a common goal. A
leader’s task is to implement the plans
that usually look good on paper,
through a delegated team, in a specific
time with an ongoing motion. She/he
may use the traditional method or may
think out of the box. It depends on the
leader as how to do it; the ultimate
motive is to get the job done.
Although, each and every individual
has a different approach on leadership,
some might say it is about setting
examples, some might say it is about
sharing the authority; what matters is,
taking the right decision when it is
most needed.
Leadership varies from one
organization to another. An
organization is a dynamic body and
creates new probabilities every now
and then. And with new probabilities,
come new challenges.
Although, it is impossible to overcome
every challenge, the business
environment has adopted certain
leadership styles for the efficiency of
business:
The Participative Leader
Participative Leadership is the process
of sharing authority with the work
force in order to get optimum
efficiency. The team, after getting
access to certain powers, works
responsibly to accomplish the goals set
by its leader. The shared leadership
also helps in case of any requirement
of change, as the employees adapt
quickly in such environment.
Incidentally, this style of leadership fits
best in a scenario when there is a
limitation of time.
The Transformational Leader
A transformational leader inspires the
team through effective communication
and an intellectual environment.
However, these individuals require
communication grows. Especially,
when it comes to leadership, there is no
scope for lack of communication. A
Leader who fails to develop this skill is
looked up as incompetent, because it is
his job to send the message loud and
clear. Although, it is also important to
listen as it is an integral part of
communication.
• Integrity
C.S. Lewis said, “Integrity is doing the
right thing, even when no one is
watching.” Be it giving credit to one of
the team members or be it admitting a
mistake, a leader wears integrity as a
badge of honor. They do what is right,
no matter what.
• Empowerment
As mentioned earlier, Leadership is
about using the power of one’s position
to empower a group of people in order
to attain a common goal. A good leader
shares his authority with the team in
order to get the job done. By doing
this, he shows confidence in the team
and obliged by the gesture, the team
works with full enthusiasm to
accomplish the goal.
• Decision making
There is risk in decision to making.
Great leaders take great decisions
when the stake is high and it is the
success of those decisions that make
them great. To add up, a good leader
takes right decision at the right time.
In conclusion, a good leader can be
defined by the dynamics of his style in
leadership, the values that he brings to
the organization, the methods he uses
to make the best of the resources, and
the kind of decision he makes in the
given situations. At the end it is about
the attitude of an individual to bring
the change for good.
more detail oriented managers to
successfully implement their strategies.
Transformational Leadership is
considered among the most effective
employees of the organization. One of
the examples of this type of leadership
is when a leader is assigned on a higher
level for effective environment.
The Transactional leader
The transactional leadership, as the
name suggests, enables the leader to
incentivize the team corresponding to
their performance. The team gets
rewarded when it attains the goals and
the Leader has the power to review the
results and act accordingly when the
team fails to do the same. The goals
and the strategy to attain them are
decided by the leader and the team
itself.
The Situational leader
Situational leadership is a theory that
the best leader will adapt to the
required leadership style according to
need of the hour. A Situational leader
may adopt democratic style while
discussion business with senior
executive, but may switch to
transactional at the time of team
review. However every individual has
a natural style of leadership and it may
be difficult to switch roles at a certain
point of time.
Qualities of a good leader
There is an old proverb that says,
“Give a Man a Fish, and You Feed
Him for a Day. Teach a Man to Fish,
and You Feed Him for a Lifetime.” So
is the case with leadership. One of the
basic qualities of a Leader is to pass on
the leadership skills.
Following are some of the qualities of
a good leader:
• Communication Skills
Communication is the basic
requirement for efficiency in a
business. As the level of hierarchy
elevates, the requirement of
The Art of Leading
July 2020 | 33www.insightssuccess.com

38. MARY PAT
“MP” MOYER
ince the 1970s, Mary Pat Moyer has been very
Sactive in the academic, government, and industry Life
Science Communities in San Antonio, the State of
Texas, nationally and internationally. She served as the
President of the San Antonio Life Science Association for
about 20 years, as an advisor to many educational and
economic development programs and as a co-founder or
board member of multiple technology-based support
organizations, such as BioMed SA. In Texas, MP served as
Co-Chair for Biotechnology in the Texas Technology
Initiative was appointed by the governor to the Texas
Workforce Investment Council.
Early Years Recognizing Leadership
Mary Pat Moyer was active in educating elected officials
about stem cells, cell-based therapies, and the science-
business interface for technology companies in this field.
She has received company and individual recognition from
many types of peer-reviewed awards, including grants and
contracts and specific awards, such as Ernst Young
Entrepreneur of the Year, the international Athena Award,
AAUW “Breaking the Glass Ceiling Award” and one of the
“Top Ten Texas CEOs in Life Sciences”. Pinnacle peer
recognition awards have been her academy elections to the
American Academy of Microbiology (1991), the National
Academy of Engineering (2019) and The Academy of
Medicine Engineering, and Science of Texas (2019).
A Family Biotechnology Business
Mary Pat Moyer founded INCELL Corporation LLC in
1993 after 3 life-changing events. She got divorced,
government research funds were drying up, and her
department chairman was going to retire. Thus, she was
stimulated to “re-invent” herself as a scientist-entrepreneur
by founding INCELL as a path for taking care of her
children and her staff. Important considerations at start-up:
INCELL was incubated within a more established early-
stage company and had access to an office and lab facilities.
This made INCELL eligible to compete for small business
grants. The company’s first SBIR award was from NIH in
1995. A 50%-time commitment was required, so she gave
up her tenure and went part-time at UT Health. The team
also all agreed to continue seeking small business grants
and contracts as part of the early stage investment in the
company. Unlike most other early-stage companies,
INCELL has always had something to sell.
The company has evolved from being mainly research
products and research-focused to be a product developer
manufacturer of clinical use devices and human cell and
tissue products. The company is unique in having very
broad-ranging and multidisciplinary expertise. The
manufactured products, which are INCELL’s or are made
for other companies, are regulated by the U.S. FDA and
various international regulatory agencies. This requires a
robust quality system with huge investments of time,
money qualifications of the staff, facilities, and
equipment. The company has had both ups and downs, with
most of the downs related to trusting partners, and
collaborators who were not trustworthy. Currently, INCELL
is developing a COVID-19 vaccine and cell-based therapy
for patients struggling with pneumonia and the cytokine
storm that damages lungs and can be fatal. INCELL is also
pursuing products and preparative work for clinical trials to
36 | July 2020 www.insightssuccess.com
Top 10 Self-Made Women in Business, 2020

39. “Be honest, hire good people,
keep a spiritual center and sense
of humor, love and be loved, and
never-never give up!”
Dr. Mary Pat Moyer
CEO Chief Science
Officer
July 2020 | 37www.insightssuccess.com

40. treat joint pain, degenerative diseases, neurological
diseases, regenerative medicine, and cancer.
Doctoral Studies Overcoming Odds
Mary Pat Moyer chose Ph.D. program offered by the
highly-rated Microbiology Department at the University of
Texas at Austin, which included in-state tuition and a
teaching assistantship. So, she drove a U-Haul, pulling her
little VW beetle, from Florida to Texas in 1973. To keep her
living costs low, she purchased a mobile home, but was
shocked that Texas law required a woman to have a man co-
sign! Mary took all her first-year coursework and did her
student teaching. With her MS Degree and background, she
worked full-time as a Cancer Researcher and Lab Manager,
published and gave presentations on her work, and was
active in professional science organizations.
Professor, Scientist and Trailblazer
When Mary Pat Moyer graduated in 1981, she refused to do
a post-doc since she had 13 years' experience in science and
management. She was tethered to San Antonio by her
family, so she sought a faculty position at the UT Health
Science Center in San Antonio. MP had many offers, and
many comments like “you can't have a faculty position
without a post-doc” and she responded: “Yes I can, you just
need to hire me!” She accepted an Instructor appointment
in the Surgery Department in July 1981, even though her
dissertation work emphasized molecular virology, cell
biology, and cancer. She was considered a trailblazer
because she was the department's first woman faculty
member and first Ph.D. She was assigned 120 sq. ft. lab
with a new biosafety cabinet, a cell culture incubator, and
only $5,000 “start-up” money. Professionally, the attraction
of the position was that she would essentially be her own
boss with the freedom to operate – and succeed or fail—on
her own. The technical attraction was that she was an
excellent cell culturist, and the surgeons had “throw away
body parts”, that she knew she could grow in culture—and
she did!
This was foundational to becoming an expert in many types
of stem and progenitor cells and formulating media. After
being in her job for a month, MP audaciously asked and
was promoted to Assistant Professor, arguing that she
would then be more competitive for getting the grants and
contracts to support the research. So, she did what she was
tasked to do: “create research” in the department, work with
other faculty on projects, teach formal classes, train
residents student researchers, and set up a functional lab.
MP became the Surgery Dept. Research Division Head, was
Director of the Center for Human Cell Biotechnology
Director of the SA Cancer Institute Cell and Tissue
Bioprocessing Core and managed the biocontainment
research facility. She was also cross- appointed in 4 other
departments. Over time, she built infrastructure and
established relationships friendships in the science,
education, and business communities. She built a reputation
of blunt honesty integrity, and the team and she did very
good work in many areas of surgical research, regenerative
medicine, cancer, and infectious diseases and spent
hundreds of hours in the library. She developed contract
services activities through the Centers she managed. She
achieved the leadership, funding, research, teaching,
community education/outreach, peer recognition,
reputation, and other requirements of her job promotions.
In 1989, she became a tenured Full Professor, joining only
4 other women faculty at that level. She was selected for
various review panels for professional service to national
international organizations, government agencies,
publications, and private industry.
38 | July 2020 www.insightssuccess.com