The 10 Most Innovative Media and Entertainment Companies, 2018," Insights Success has listed some of the most successful media and entertainment companies, which have developed an astonishing media platform and boosted businesses of several companies with its innovative marketing strategies and services. Featuring as the Cover Story is Social Media 55, the company offers an array of services, including the creation and management of a Facebook business page, web development solutions, influencer marketing campaigns as well as posting to other social channels such as Instagram and Twitter

1. Companies 2018
MEDIA&
The
Most Innovative
Media Industry and it’s
Digital Transformation
Editor’s Pick
www.insightssuccess.com
Joseph Rothstein
Director
Social Media 55Marketing your Social Presence to the World
June 2018
Virtualizing Business
Providing a New Outlook to
Traditional Businesses

4. Media
that
Mediates
he media is the most powerful entity on earth because it controls the minds of the masses.
TEvery company from every industry requires a platform to introduce its product and services. No other
platform or industry is as capable as the media in addressing the masses in real-time. Media is the
connecting bridge between products and customers. Hence, it is prerequisite for every company around the
globe to fuel their businesses by advertising their products and services through media and entertainment
platforms.
Media not only helps advertise the product and entice its customers, but it sets ablaze trends and drives
customer opinions. Imagine an entertaining ad that pops up in your head whenever you are buying a new
product. You ask about a specific feature of a product or service just because that advertise or news
educated you about it. That’s what media does. It simply mediates the mass opinion and enforces
customers to buy a specific product or employ particular services. This dominance has prolifically
increased over the course of the last two decades in particular.
There are many reasons behind this rise. However, consistent conversions in media platforms and an all-
embracing emergence of social media are undeniably motoring factors. We all have heard about the
Egyptian revolution, where a Facebook group protested on social media against the injustice made by their
king and showed the power of social media by dethroning the forty year old government. We also have an
idea about how social media campaigns wedged voting in recent American Election. These examples are
pictorials of the social media influence, and also hint about its impact in driving minds of the masses.
Companies 2018
MEDIA&
The
Most Innovative
Media Industry and it’s
Digital Transformation
Editor’s Pick
www.insightssuccess.com
Joseph Rothstein
Director
Social Media 55Marketing your Social Presence to the World
June 2018
Virtualizing Business
Providing a New Outlook to
Traditional Businesses

5. Even if a debate occurs concerning the pros and cons about the rise of media and the entertainment
industry, no can repudiate that media is the only industry which is connected with every industry. It
has unparalleled ability to revolutionize any industries though its adroit assistance.
Media and Entertainment solutions are irreplaceable in terms of advertising a product. Thus, most of
the internationally acclaimed brands have included media budget in their annual expenditure plans.
Some companies prefer to spend 10% of their annual income to develop media strategies whereas
some assign 30%. All they expect is a creative, smart and visionary media and entertainment
associate that can entice customers through its impeccable advertising and marketing tactics, and
bestow them with remarkable sales.
In the issue, Insights"The 10 Most Innovative Media and Entertainment Companies, 2018,"
Success has listed some of the most successful media and entertainment companies, which have
developed an astonishing media platform and boosted businesses of several companies with its
innovative marketing strategies and services.
Featuring as the Cover Story is the company offers an array of services, includingSocial Media 55,
the creation and management of a Facebook business page, web development solutions, influencer
marketing campaigns as well as posting to other social channels such as Instagram and Twitter
The issue also includes companies like, which have a proven track record forCleverus Consulting
crafting effective internet marketing strategies with measurable, long-term results; GHO Group is an
independent consulting firm that specializes in planning and designing media production facilities for
broadcast and cable companies, corporations, educational institutions, and cultural organizations;
Shutterstock, a leading technology company that offers a creative platform for high-quality assets,
tools and services. The company licenses images, videos, and music, and other editorial assets;
Sizmek is the largest independent buy-side advertising platform that creates impressions that inspire;
Vidyard, a next generation video platform for business that creates software to host and analyze
video performance; Viral In Nature, it is an award winning social media, reputation management
and web development agency; and YUDU a company that helps publishers, corporations, educators
and organizations engage with their audiences digitally.
Furthermore, we have included insightful articles written by our in-house editorial team; as well as
some in-depth CXO Standpoints of various recognized industry experts.
Let s discover how media mediates and drives businesses by attracting customers, shall we?’
Kedar Kulkarni

6. Cover Story
08
Social
Media 55
Marketing your
Social Presence
to the World
Thought Leader
Entertainment and Media
– Embracing Digital
32
Tech Evolution
How VideoAmp Evolved the
Company Culture and Process to
Increase the Number of Engineers
Employed
16 46
Virtuoso’s Vision
The Shift that Broke
the Pendulum

7. Contents
A Fast Track to Success
Cleverus Consulting
20
Creating Impressions that Inspires
Sizmek
Articles
Media Industry and
its’ Digital Transformation
Editor’s Pick
26
Providing a New Outlook to
Traditional Businesses
Virtualizing
Business
40
Where Technology Meets Opportunity
GHO Group
22
A Unique Global Creative Platform
Shutterstock
28
30
Creating Seamless
Possibilities through Video
Vidyard
36
Simple, Straightforward,
Effective Social Media Management
Viral In Nature
38
Reforming Digital Publishing
and Crisis Management
YUDU
44

9. sales@insightssuccess.com
Corporate Ofces:
June, 2018
Database Management Stella Andrew
Technology Consultant David Stokes
Circulation Manager Robert, Tanaji
Research Analyst Chidiebere Moses
Steve, Joe, Alan, Anup
Editor-in-Chief Pooja M. Bansal
Anish MillerManaging Editor
Jenny Fernandes
Art & Design Director Amol Kamble
Associate Designer Sanket Zirpe
Visualiser David King
Senior Sales Manager Passi D.
Business Development Executives
Marketing Manager John Matthew
Executive Editors
Assistant Editors
Hitesh Dhamani
Art & Picture Editor BelinPaul
Co-designer Aparna Vanzul
KhannaJayant
Peter CollinsBusiness Development Manager
Sales Executives
David, Kevin, Mark, Vishnu
SME-SMO Executives
Prashant Chevale, Uma Dhenge, Gemson, Irfan
Online Marketing Strategist
Alina Sege, Shubham, Vaibhav K
Digital Marketing Manager Marry D’Souza
Technical Specialist Amar, Pratiksha
Technical Head Jacob Smile
Copyright © 2018 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in
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Contributing Editors
Sourav Mukherjee
Abhishaj Sajeev
Kedar Kulkarni

10. We care
about leaving
a lasting
impact on
people with
our services.
“
“
Cover Story
— Joseph Rothstein
Director

11. Social Media 55Marketing your Social Presence to the World

12. compelling, timely and efficient manner. Joseph points out
“We create stories bring engaged followers and we help
turn them into real customers.”
Social Media 55 cares about leaving a lasting impact on
people. It delivers millions, if not billions, of impressions
year round.
Maintaining Various Channels
Owing to its ability to communicate with a target audience
in real time, social media has now gone on to becoming one
of the most powerful marketing tools in the world. Joseph
believes that one of the common challenges that some of
these do-it-yourself (DIY) companies run into is the ability
to develop and maintain these channels.
Unlike others, Social Media 55’s solutions are customized
to address your needs and offer peace of mind by
maintaining these channels, enabling you to focus your
time and energy on other aspects of your business. It is also
worth mentioning that its social media solutions cater to
any size of business.
The ‘a la carte’ style options provided by the company are
designed to maximize your ability to communicate with
your target audience. “Speak with one of our specialists
today to design a solution that best meets your needs.”
Leveraging the Power of Shopify to Deliver Quality
In addition to the above-mentioned services, Social Media
55 even designs and builds customized websites that
Owned and operated by a young yet seasoned
industry veteran, Joseph Rothstein, Social Media
55 (SM55) focuses on strategies for marketing and
advertising across North America. Positive results and
client satisfaction have propelled the company to grow into
a respected and trusted brand within their space. The
company has laid down a strong foundation based on a
focused team of professionals that remain abreast of the
ever-changing marketplace and adapt strategies
accordingly, keeping them ahead of the curve.
Converting Followers into Clients
Social Media 55 offers an array of services, including the
creation and management of a Facebook business page,
web development solutions, influencer marketing
campaigns as well as posting to other social channels such
as Instagram and Twitter. To this end Social Media 55 has
access to influencers that promote brands in various
categories, such as some of the top television networks in
the United States.
“Brands are constantly looking for new ways to drive
traffic and convert the traffic to sales. We offer Influencer
Marketing as an additional service to you so you can
maximize on your social visibility. We maximize visibility
via strategic alliances with PR and modelling agencies that
expands your network of influencers, bloggers, vloggers
and celebrities for a fee or in exchange for product,”
exclaims Joseph Rothstein.
For e-commerce web sites, Social Media 55 prefers using
the Shopify platform to synchronize a myriad of marketing
tools in social media.
While some businesses may not have the ability to advertise
across certain mediums, Social Media 55 will implement
alternative strategies to gain organic traction. The objective
is to reach and convert your audience from followers to
clients. This being a highly specialized and time consuming
task, Social Media 55 provides professional expertise to
achieve your advertising and marketing goals.
Leaving a Lasting Impact
During its inception, Social Media 55’s biggest challenge
was educating potential clients to appreciate the value of
social media as a vehicle to reach the largest concentration
of consumers in the world. The company firmly believed,
and still does, that with over 2 Billion social media users
world-wide, this is a venue that must be optimized. Today,
Social Media 55 stands atop its crowd of competitors, to be
dubbed as one of the fastest growing leader in the social
media marketing space.
The company caters to small and medium sized businesses,
public figures in the sports, entertainment and political
arena by capturing and delivering their message in the most
Should you market your products
before it’s even ready for launch?
Brands take time to develop, jump start
your brand awareness. Start marketing
the moment you’re ready to start
telling your story. It’s never too early
to start that momentum. Search
engines take time to crawl the data, so
give the internet time to populate.
How important is video content?
Brands need to take advantage of video
production to convey their message
through platforms like Facebook &
Instagram to deliver their story.
Tips to Keep in Mind

13. &Most Innovative MEDIA
The
Companies 2018
compliments and serves your business needs from e-commerce to a service
oriented platform.
For developing e-commerce websites, Social Media 55 prefers using the Shopify
platform to synchronize a myriad of marketing tools in social media. Shopify is
truly designed for the consumer, allowing the end user to easily make changes
without needing to revisit your web design team over and over. "Whether you sell
online, on social media, in store, or out of the trunk of your car, Shopify has you
covered.”
With over 600,000 websites powered by Shopify it’s clear that this platform is
taking over the E-commerce industry. The e-commerce company has already
sold over $55 Billion, making it the perfect platform for both beginners and
experts. Providing 24/7 customer support is something that Social Media 55
believes in to be a crucial aspect of keeping costs down and Shopify enables
them to offer the same to its customers. Further complementing its services,
Joseph mentions “If you can’t seem to make the change to your website yourself,
your Shopify Guru is always there to walk you through one click at a time.”
Some of the key features of Shopify:
· Enables you to fully customize your online store
· Allows you to add new sales channels within seconds
· You are able to manage unlimited products and inventory
· Enables you to fulfill orders in a single step
· You can track sales and growth trends
Questions to ask a Social Media Marketing Provider
Before choosing a SMM provider one must be wary of various
Our ‘a la carte’ styled
options are designed to
maximize your ability
to communicate with
your target audience.
“

14. aspects. To maintain precaution for the same, Social Media 55 shares some of the
important questions which one needs to ask before choosing a Social Media
Marketing provider.
What does your firm specialize in? Because of the high demand for social media
services, many players have entered this market niche without necessarily having a
defined expertise in this domain. A parallel can be drawn to the construction
industry where a specialist in foundations does not necessarily have the
architectural expertise to build an entire infrastructure.
Who are your clients and can you share some of your past works?
This sets the stage to their practice, providing a bird’s eye view
on how relevant they are to your business.
Do you work with influencers and how may they impact
my brand exposure? Influencers are people or
companies that have a substantial and engaged
following of fans/consumers, who can help direct
them to your product. It is important for SMM
providers to be connected with such influencers to
impact or expand your brand’s exposure.
What strategies would you implement for my
business? This provides an understanding of how
they communicate their solutions and a window to
their user-friendliness.
What do you charge for your services and how
competitive are you? This provides their scope of
engagement and how they justify billing.
Leading the Charts in Influencer Marketing
This area of digital marketing has become a booming business strategy,
connecting millions of consumers to products worldwide.
This department is made up of two divisions, which are paired for maximum
results:
· Brands
· Influencers
Social Media 55 can connect your brand with influencers with an amassed 50+
million followers.
The influencer division of Social Media 55 allows influencers and micro
influencers to register with the company; in return the company provides them with
complimentary brand products. For posting, live stories and other forms of
shoutouts, the company pays them as well. “We rigorously evaluate and qualify all
of our influencers to ensure our brands are choosing only high quality networks,”
Joseph mentions.
Joseph continues saying “We love spoiling our influencers. Whether you’re a local
hero, a megastar or just someone with a large strong following, we work to help
save you time from searching for companies to partner with”
We’ve got
what you
need!
“

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CORPORATE OFFICE

17. Management BriefCompany Name
Cleverus Consulting
cleverus.com
Lawmence Wong
CEO
Cleverus Consulting have a proven track record for crafting
effective internet marketing strategies with measurable,
long-term results.
FIFTY & FIVE
fiftyandfive.com
Lucas Vandenberg
Founder & CEO
Fifty & Five provides social media marketing services to local
and global brands, managing strategy, content marketing,
customer care, and advanced social listening.
GHO Group
ghogroup.com
Gary Olson
Founder & President
GHO Group is an independent consulting firm that specializes
in planning and designing media production facilities for
broadcast and cable companies, corporations, educational
institutions, and cultural organizations.
Shutterstock
shutterstock.com
Jon Oringer
Founder & CEO
Shutterstock is a leading technology company that offers a
creative platform for high-quality assets, tools and services. The
company licenses images, videos, and music, and other
editorial assets.
Social Media 55 offers an array of services, including the
creation and management of a Facebook business page, web
development solutions, influencer marketing campaigns as well
as posting to other social channels such as
Instagram and Twitter.
Sociallyin LLC help brands with different aspects of their social
media marketing strategies.
Vidyard is a next generation video platform for business that
creates software to host and analyze video performance.
Viral In Nature is an award winning social media, reputation
management and web development agency.
YUDU helps publishers, corporations, educators
andorganizations engage with their audiences digitally.
Sizmek
sizmek.com
Mark Grether
CEO
Sizmek is the largest independent buy-side advertising platform
that creates impressions that inspire.
Social Media 55
socialmedia55.com
Joseph Rothstein
Director
Sociallyin LLC
sociallyin.com
Keith Kakadia
Founder & CEO
Vidyard
vidyard.com
Michael Litt
Co-founder & CEO
Viral In Nature
viralinnature.com
Shawn Alain
President
YUDU
yudu.com
Richard Stephenson
Founder & CEO

18. Dave Gullo
Co-founder & CTO
VideoAmp
16 June 2018
Tech Evolution

19. Ÿ “Promoting out of hand” is another variation of
this where you don’t put someone through the
normal due diligence because they already
present. In our case, individual contributor (IC)
engineers don’t go through the rigorous
reference checks that new managers do.
Ÿ “Hiring under duress” or lowering your bar
simply to meet headcount goals. I strongly
advise to hire fewer “full-full stack” senior
engineers vs a bunch of junior or mid-level
career developers who require more time,
nurturing and precious attention units from your
senior staff.
Process
This is a moving target, and one which has definitely been
an ongoing series of blogs. In the early stage, we “over
prescribed scrum.” Something that a very early stage
company can do, along with too much agile processes too
soon.
For example, prototypes and proof of concepts should not
have a rigorous definition of done, with endless unit,
functional, and end-to-end tests because the product’s
requirements will probably zig-zag wildly.
Conversely, having too little process when you are
supporting enterprise customers can also be a
problem. I spent my prior days as an IC and
VideoAmp turns 4 years old this month. So many
memories, and so much growth. Let’s reflect on
some of the worst decisions and associated
learnings that have been fundamental to our growth. Why
the worst you say? Because when you accelerate your
learning rate in a fail-fast environment, it then allows you to
make fast decisions vs the analysis paralysis predicament.
Reflection
One of my favorite wildcard interview questions for
managers is: “Describe the failure you’re most proud of.”
This sometimes catches people off guard, so I’ll share mine
first to get the conversation going. Inevitably it comes down
to choosing because there are so many.
You can’t talk about growth and success without talking
about these failures. Unless you’re some kind of hybrid AI-
robot-space-alien who’s absolutely perfect, there’s going to
be mistakes. What’s important is that as a leader you own
your mistakes and be transparent about them.
Hiring
Finding the right people is the single most important aspect
of growing a startup. The biggest mistakes in hiring have
been:
Ÿ “Hiring out of hand” or short cutting the normal
processes because the candidate is well known by other
engineers in the group.
How VideoAmp
Evolved the
Company Culture
and Process to Increase
the Number of
Engineers Employed
17June 2018

20. contractor retrofitting and scaling CI/CD pipelines and
training engineers how to write better tests.
The challenge is right-sizing this all along the way, and the
trigger points on when to change may not be obvious. I say
this because we grew headcount by 22 engineers from Oct
2017 to Feb 2018, and in the process we did not modify our
simplified Kanban approach to a prescribed Scrum process
quickly enough. Growing pains emerged, to say the least.
Now we’re in a spot where we can withstand a magnitude
scale of growth with roughly the same squad and tribe-level
process.
Management
Riffing off rapid growth of Brains in engineering, we didn’t
scale management fast enough. Almost all startup
engineering orgs start very flat, with all ICs and no
management. You have “tech leads” who may split their
time doing light managerial functions, but they all write
code and dive into the operations.
The biggest fail here in scaling the ICs was not scaling the
org and management structure to follow. At ~44 engineers
and data scientists, we have a duty to deliver on our mission
to provide an environment where they have the opportunity
to do the best work of their lives and be worth more in the
marketplace.
Without this vital management structure, there is a vacuum.
Do not bolt this on later, build it as you go. We took
inspiration from Spotify’s model of engineering
organizational scaling.
Growth & Career Pathing
We’ve talked about all of these fails, how about something
that has worked well for us?
When doing initial contact with a candidate, I often ask
“why are you in market?” I have seen countless folks who
are looking because their current management does not
have their growth and career pathing in mind. In extreme
cases, they can do a day’s work in four hours, feel like they
are under-challenged, and have not learned anything in
years. They work in an environment like the movie Office
Space.
Taking an opposite approach is to engage in the growth and
pathing of every individual. We do this by:
Ÿ Aligning the growth of the individual with the
company’s growth.
Ÿ Having management check in frequently on the success
of this, and
Ÿ Setting up formal quarterly check-ins on measuring
these goals. Google adopted this early on from John
Doerr in the form of OKRs, and there are great
platforms out there which can formally measure and
track these objectives.
Career pathing is a longer-term concern. I ask candidates
from the start “so what’s the next job after VideoAmp?”
This often catches them off guard, then after careful thought
most reply with a role 1-2 levels beyond where they’re at
now. It’s our goal to help steer them in whatever path they
currently see.
Many earlier-career engineers think management is their
ultimate path, but I have found that many will stay on a
tract of engineering excellence. Whether it’s a Principal
Engineer or a VP of Engineering, the goal is to orient the
new challenges in a manner which grows them in that
direction, even if we can’t fully realize their ultimate
pathing goal while at the company.
By paying careful attention to these details, we have found
our annual retention rate in the high 90%.
18 June 2018

22. Digital transformations are driving every sector with
an unmatched speed. Social media has been one of
the greatest evolutions of the century. It has
revolutionized our way of communication, advertising and
the entire market landscape.
Owing to this booming rise, regional businesses are now
able to launch and advertise their products on a global scale
with notable efficiency at minimal cost. Various companies
around the globe are transforming the way they connect
with their customers. They are choosing contemporary
methods of communication like web chat, website or web
page based feedbacks. These free of cost methods have also
enabled the customers to convey their query and get the
feedback in real-time.
However, there is an endless flow of data on the internet.
Thousands of global companies with similar products are
directly competing with each other; all in the hope of
making a mark.
Needless to mention, if a company wishes its website to be
at the top of every relevant search list, then it must employ
an adept SEO team. Either in-house or specially hired, it is
prerequisite for organizations to have a precise SEO
solution to stay ahead of the competition.
Malaysian-based company, Cleverus Consulting, boasting
a wide-range of SEO experts, is the perfect solution for
global businesses. Founded in 2013, Cleverus has gone on
to become one of the best companies in Malaysia, all the
while bestowing its clients in having their online presence
proliferated. Being one of the most established Google
partner, it has developed a proven framework to help its
clients rise quickly to the top of major search engines
around the world.
Cleverus
Consulting:
A Fast Track to Success
20
Lawnmence Wong
CEO
June 2018

23. Journey from a Regional SEO
Framework Provider to a Leading
Online Marketing Agency
Cleverus initially started offering some
prominent SEO services that
empowered its customers to outrank
their competitors and dominate the
search engine with better results. With
the increasing client demands and fast
paced progression, the company began
offering new services such as web
design, online reputation management,
influencer marketing, and app
development. Cleverus then utilized its
specialized SEO framework to incept
and enhance the online reputation
management service, which further
helped major companies remove
negative press online and successfully
restored the brand name of those
companies. Cleverus firmly believes in
offering complete customer satisfaction
and charges its clients based on results
and delivers optimal level of
performance. This proven credibility
has given both the company and its
clients a win-win situation.
Cleverus is currently ranked as the
number one SEO Specialist in
Malaysia on Google for providing
some of the most competitive
keywords in the industry. Today, as a
market leader, the company is getting
Request for Proposals (RFP) from
major global companies and is
delivering some impeccable services to
them. However, its journey has not
been a cake-walk.
During the early phase of Cleverus, it
faced plenty of rejections. But over the
years it has managed to overcome the
challenges by continuously delivering
high-quality work to its trusted clients.
The productive, efficient and cost
effective services provided by Cleverus
were admired by many of its clients.
As a result, the company gained plenty
of referrals from its existing clients
worldwide attention for all the right
reason. Marketing and Advertising via
digital platforms have allowed
organizations to connect with a wider
pool of global audience, in real-time.
Cleverus is leveraging this trend, and
instead of the usual traditional
advertising on newspaper and
magazines, it has shifted its focus
towards online advertising and
marketing platforms such as Facebook,
Google, and Instagram.
This year alone, Cleverus has hired 3
new staff to accommodate the demands
for online advertising and foresee
hiring even more employees in Q2 as
the demand gets higher. It is also hiring
overseas employees to facilitate the
groundwork to penetrate these new
markets. Cleverus envisions one being
the largest online marketing agency in
Asia in the near future. The company
has been meticulously raising funds to
push its vision further into reality and
expects its name to be the primal
choice amongst clients.
which helped ameliorate its growth
rate.
While explaining about the reasons
behind Cleverus’s fast-paced success
its CEO, Lawmence Wong, recalls,
“We were confident in our ability and
have persisted to source leads daily
and approach clients to showcase our
service.” With the company continuing
to develop its solid reputation in the
online marketing industry, it now
envisions on being the largest online
marketing agency in Asia within the
next six years.
Passionately Leading the Group of
Young and Experienced
Professionals
Cleverus Consulting has a strong team
of 21 people at present, with offices
scattered across Malaysia, Philippines,
and the United States. Lawmence
Wong’s astute leadership has been a
vital part behind this surging growth.
Wong believes that having the right
talent is the key behind growing a
company. Thus in Cleverus, every
single hiring is personally approved by
both Lawmence and the Head of HR to
maintain the quality of its services.
Lawmence has astutely led the group
of young and experienced
professionals in the company to greater
heights. Their expertise has allowed
the company to gain more and more
pleasing and loyal clients. Throughout
his leadership, Lawmence has
emphasized on futuristic integrations
and bold expansion plans, and is now
planning to expand to several cities in
Asia within the next few years.
Leveraging the Trends of the Digital
Space
Nowadays, every other company is
employing digital ways of marketing,
and digital transformation is gaining a
Dominate
Google and
take over your
competition with
our proven
Search Engine
Optimization
strategies.
21
“
“
June 2018

24. GHO
Group:Where Technology Meets Opportunity
Almost every business sector including
entertainment, education, training, communication
and security is revolutionizing due to the
emergence of multimedia platforms. These new technology
platforms showcase the demand for an expert media
solution provider. The broadcast and media industry is
constantly evolving. It has become a prerequisite for media
planning and designing companies to anticipate new trends
and industrial changes to provide the best guidance and
advice to clients. Whether it is a new facility or upgrading
an existing one, there are several methods to deliver
programming and content in a better way to every business.
But very few companies have the notable ability to identify
clients this way and provide them with future-proof media
solutions. GHO Group is one of them.
GHO Group is an independent consulting firm,
specializing in planning and designing
media production facilities for
broadcast and
As a strategic adviser we
identify the clients
requirements to achieve
their goals and recommend
the technologies and
resources that will bring the
vision to reality.
Gary Olson
Founder & President
‘‘ ‘‘
22 June 2018

25. cable companies, corporations, educational institutions, and
cultural organizations. GHO has a substantial portfolio of
success providing unique, practical and cost-effective
solutions to the challenges faced in building new facilities
or implementing new technology strategies.
Advisory Services and Strategic Planning that Converts
Vision into Reality
GHO provides advisory services and strategic planning in
the development phase of an engagement, designing a
technology solution and creating a project plan with
milestones and deliverables that are achievable, to insure a
successful project. GHO functions as the senior project
administrator coordinating the implementation process and
strategy.
As a strategic adviser, GHO identifies its clients
requirements and helps them achieve their goals by
recommending the technologies and resources that will
bring their vision to reality. The company executives work
closely with the associated organization, and makes the
most of their internal resources, preferred service providers
and approved contractors. GHO utilizes its broad
experience base to benefit its clients. And by sharing best
practices in design, addressing budgets and schedules with
special attention to crafting the process it assures best
results for its clients.
In addition to this, the company is one of the recognized
leaders in technology implementation. GHO’s design
philosophy is based on sustainability and a principal that
the provided media solutions must be future proof.
A Dynamic Tech Individual Leading from the Front
Gary Olson Founder Presidentis the and of GHO Group.
He provides direction to the company as a thought leader in
digital media and broadcast technology as well as in
cognitive computing. Olson’s book, Planning and
Designing the IP Broadcast Facility - A New Puzzle to
Solve, is considered as a top reference book to the broadcast
industry.
This dynamic individual has a considerable following of his
articles on The Broadcast Bridge, assisting the industry with
knowledge and guidance during the transition to computer
and IP network-based technologies for media production
and distribution.
Advising the Market in the Adoption of the New
Technology Systems
The expression digital transformation’ covers a broad‘
spectrum within the media and entertainment industries.
This transformation has had significant impact on content
creation and distribution
coupled with disruptive changes in
the technologies that support these
industry sectors. The size of the screen does
not determine the platform that content is
delivered to or how it’s delivered. There are different
production considerations for each digital platform and
new monetization opportunities.
GHO is uniquely positioned to serve as an advisor on the
transition to these new technologies, provide guidance and
strategy to optimize the investment of organizations and
assist the technical support staff in adopting the new
technology systems.
Enticing Potential Clients with Comprehensive
Strategies
In today’s connected world, communication is one of the
key requirements to keep in contact with an audience. GHO
is known and respected for its objective perspectives on
technology trends. Understanding clients’ needs and
budgets is critical to the success of a project. GHO spends a
considerable amount of time researching across many
different industries. GHO publishes articles on technology
regularly on LinkedIn to educate and inform the industry
about the novel evolutions. Through these truthful efforts,
the company envisions educating the users and aims to
attract its potential customer by creating such
comprehensive strategies.
Forthcoming Opportunities
The media and entertainment industry is becoming less
segregated and evolving to include Digital out of Home.
Mobile services and OTT have become integral members of
the community. GHO Group is developing some
impeccable strategies for its customers by focusing on these
advancements. Additionally, the company looks at Deep
Learning and Artificial Intelligence as the new trends.
Currently there is more confusion than clarity about this
technology and its futuristic benefits. Client’s need
independent and trustworthy advisors and strategists to help
navigate through these changes. Hence, the company is
spreading better understanding regarding futuristic
technologies and aims to implement these opportunities in
these fields.
23June 2018

26. Omnichannel Agent
and Customer
Engagement Solutions
Simplify and personalize the customer experience,
empower agents and achieve business success
with one workspace for all channel interactions,
application integrations, and CX reporting.

28. O
nce there was a time when the question was “Will
the media industry get digitally transformed?”, but
the scenario has changed now. The question today
is “How will the transformation take place?” and “How will
the media companies respond to this change?” Seeing these
opportunities presented by the digital video systems, new
players are joining the market, hence, capturing consumer’s
mind with new initiatives and grabbing their wallets. These
changes are bringing in aggressive modification in the
industry along with new business models, partnerships and
also acquisitions.
Whether one is a movie freak or a mad TV watcher, it is
quite known to them that the technology today is not what
they have seen few years back. The media and
entertainment industry has seen rapid changes and
modification in the recent years. The most observing
changes that the world of technology has witnessed are as
follows:
Multi-tasking and Multi-Channel Experiences
Time has changed now. Those days are gone when people
used to see the advertisement of a film on the road-side
billboard or on their newspaper and then go to a movie hall
to watch the movie. Today, people are multitasking and they
are more into multi-channel experiencing. People now are
not just into watching a movie or Television show with all
their concentration. They are watching a movie, uploading
status on their Facebook wall and tweeting about the movie,
all at the same time. They are sharing their views and
opinions about whatever they are watching on their social
media platforms. It clearly indicates that marketing is no
more a one-media thing; rather it’s an event of all channels.
An extensive research clearly proved that most people
watch clips and user-generated content on their phones and
simultaneously they prefer watching movies on a device
with larger screen like computer or television set. This is
something of which entertainment companies must take
advantage of by prompting the viewers to use hashtag (#)
and share using branded content to bring more traffic to
their content. Those days are no more when the writers and
marketers used to be focused about only the writing of the
content, rather they are now focusing a lot on how their
promotional content on social media platforms should look
like and how they can gain more attraction.
Curated Content is more in demand
The audience has changed a lot and so is their demand.
People are now demanding more curated content. And the
trend is already growing at a very successful pace. It has
been observed that media giants like Netflix and Amazon
have already been effectively using the curated content for
about four years. It is a procedure where the platform
suggests what the audience would like to watch or
subscribe. When these are used effectively, it can create
new audiences instantly for the provider’s new shows and
products. This is a better way to advertise products than
other means of advertisements.
Getting more creative with Artificial Intelligence
It sounds crazy to hear that the projected amount of
spending for AI (Artificial Intelligence) for 2025 is $30
billion which was earlier observed to be $300-350 million
in the year 2015. But the main reason behind such a huge
projection is that AI is changing the way completely in
which creativity was expressed earlier. There are already
various companies which are using the AI technology to
create interesting movie plot points based on the
performance of box office results.
Recent reports informed that McCann Erickson in Japan
owns an AI creative director which can actually analyze
briefings from clients before pitching a story. From image
recognition and language processing to speech recognition
and deep learning, AI is analyzing everything to create new
levels of impactful pitches through creative process in the
entertainment and media industry.
Editor’s Pick
26 June 2018

29. Wireless media is the new upcoming trend
Gone are those days when people had to pay for all 300 channels which their satellite or cable TV channel providers used to
give though the viewer actually watches only four to five channels. Now the definition of the entire media and entertainment
industry has changed. The companies like Netflix and Hulu has brought in the new generation of wireless entertainment. The
new users are going online. From YouTube, Netflix, Hulu to Amazon and even the cable companies are going to wireless and
replacing traditional offerings with special and customized packages to attract more consumers.
Smarter Advertisements is the future
The present day technological advancements have brought an analytical approach in machine learning and have opened
doors to combine AI and reality. This is which is making advertisements much smarter. The pundits say traditional product
placement will be soon replaced by the just a click on the dress of one’s favorite actor or actress, that too just when it appears.
Experts mentioned that marketing agencies with the help of big data, will be soon able to switch out specific product
placement to the one the viewer will most likely buy. The advertisement is soon going to be another mode of entertainment.
After the new digital transformations taking place, certain changes are observed in the media and entertainment industry.
Traditional revenue models are decreasing in their growth as the new models are emerging. Digital enterprises are gaining
much prominence as their ability to deliver multi-channel experience and individual business models are replaced by the
modern day complex ecosystem of the new comers including new startups and super-platforms. The concept of
generalization is fading away and the personalized content is taking stand.
27June 2018

30. The evolution of digital content
across all industries from
health care and finance to
publishing and education has increased
market competition and prompted
companies to modernize
communication systems and processes.
Most businesses understand the
importance of a creative platform with
the tools that can help them advertise
their products and services effectively
and efficiently.
Shutterstock is a leading technology
company with such a platform, and it is
known for its rich features, and high-
quality assets, tools and services. The
company licenses images, videos,
music, and other editorial assets. It also
offers a variety of plans for individuals,
teams, and enterprise customers as well
as the creative editing teams of various
companies.
A Serial Entrepreneur and
Trailblazer
Jon Oringer, Founder and CEO of
Shutterstock founded the unique
platform in 2003.
He recognized the need for licensable
images at an affordable cost and
created the world’s first subscription
image marketplace, starting with
thousands of his own digital
photographs. The company went public
on the New York Stock Exchange in
2012, just nine short years after its
inception.
Since then, it has continued to expand
and evolve. Shutterstock now owns a
28
portfolio of brands serving businesses,
marketing agencies, and media
organizations around the world with a
comprehensive range of creative and
editorial assets.
Jon believes that the company’s growth
into a successful and sustainable
business is underpinned by its ability to
provide customers with compelling
content, innovative tools, and premium
services to fuel their creativity.
Determined to Bestow Customers
with High-quality Digital Assets,
Tools and Services
The digital transformation over the last
decade has left Shutterstock customers,
especially those in advertising, film,
and media, with an ever-increasing
need for more visual content.
Working with its growing community
of over 400,000 contributors,
Shutterstock adds hundreds of
thousands of images each week, and
currently has more than 190 million
images and more than 10 million video
clips available.
When the company’s image archive
crossed the 100 million images mark,
Shutterstock turned its attention to
helping its clients find exactly what
they needed, as quickly as possible.
The company also owns Bigstock, a
value-oriented stock media agency;
Shutterstock Custom, a custom content
creation platform; Offset, a high-end
image collection; PremiumBeat a
curated royalty-free music library; and
Rex Features, a premier source of
editorial images for international media
houses.
Shutterstock recently announced the
release of Composition Aware Search,
its revolutionary new search feature.
This amazing tool allows users to
specify one or more keywords, or to
search for copy space, and arrange
them spatially on a canvas to reflect the
specific layout of the image they are
seeking.
Additionally, the platform offers
customers the freshest content and
valuable insights to facilitate their
creative process. Shutterstock’s team
of experienced creative professionals is
determined to give its customers best-
in-class digital assets, tools and
services.
The Driving Factors
Shutterstock has always distinguished
itself by providing the highest quality
of content and the best search
experience, which adds up to superior
value for the customer. The company is
continuing to build industry-leading
technology to improve its offerings by
leveraging computer vision and AI
technology.
The role of marketers and social media
managers today increasingly includes
the creation of visual content, but they
have little time to create compelling
visual content that accurately
represents their brand and engages
their target audience. Shutterstock
recognizes that one of the most
Shu erstock: A Unique Global
Creative Platform
June 2018

31. 29
common pain points for these individuals is the lack of
simple but powerful editing tools.
For these busy hybrid creative marketers and small business
owners, Shutterstock introduced Editor, a simple online
editing tool that allows users to quickly and easily create
high-quality visual content.
Shutterstock Editor is a web-based application that
leverages Shutterstock’s innovative search technology to
help users find the imagery they need. The tool features
professionally designed templates, the ability to upload
visual assets such as a logo, save designs, and the power to
publish finished designs to social networks directly from the
application.
This is just another example of Shutterstock’s ability to
identify customer needs and to quickly develop a simple
and effective solution, which has been the major driving
factor behind its success.
Strive to Reach at the Every Corner of the World
Jon started Shutterstock in 2003 by bootstrapping it himself
with $10,000 as he set out to introduce the subscription
model to the stock photography industry.
To kick-start the idea, Jon shot more than 30,000 images
and made them available for license on the platform. He
then opened the marketplace up to other photographers.
Today, the community has grown to more than 300,000
photographers, artists, videographers, and musicians from
all corners of the world.
As Shutterstock continues to expand its platform and range
of products, the company also strives to ensure that its
content is available wherever the customer needs it. It
achieves this through the development of tools that
integrate media search with the customer’s workflow.
Through strategic API Integrations, Shutterstock is now
available in products like Google Slides and Adobe
Creative Cloud, improving content creators’ workflows by
giving them access to premium, professional imagery from
within a platform they are already using.
In addition to this, Shutterstock’s recent partnership with
Microsoft PowerPoint gives users integrated access to its
collection of photos and illustrations, a full integration
directly into Facebook’s ad creation tool.
Shutterstock strives to provide world-class digital content
and has continued to invest in making its images, video, and
music content available in business applications. It also
envisions enabling businesses to build their own
applications through a new developer portal.
“Shutterstock empowers businesses,
marketing agencies, media
organizations, and production
companies around the world through its
e-commerce and enterprise offerings by
seamlessly embedding into their
workflow, wherever it may be.”
Jon Oringer
Founder & CEO
June 2018

32. 30
plans are augmented by pricing and showcase a level of
transparency unprecedented in the advertising industry.
Experienced Guidance
Leading this trailblazing company through its slew of
recent successes is CEO, Mark Grether. He has been
with Sizmek since 2017. Mark is no stranger to the
marketing arena; he has performed virtually every role in
the industry in the many years that he has been a part
of it.
His journey began in academia as a professor of
marketing before the appeal of real-world marketing
technology pulled him onto his current path.
Immediately prior to joining Sizmek, Mark was the
global Chief Operating Officer of WPP’s Xaxis, a
platform that he co-founded.
Before Xaxis, Mark worked at GroupM, the world’s
largest media investment group. As its Global
Development Director, he helped set up their digital
trading desk across 10 countries.
Mark’s tenure at Sizmek has been marked by
transformative change. He revamped the firm’s structure
to give regional GMs - who understand their local
markets best - the power to make more decisions while
armed with the confidence that comes from being part of
a major global enterprise.
Another of his major initiatives has been to give
actionable data the attention and priority it deserves.
Many of Sizmek’s competitors are only just wading into
these waters at a time when the company has already
made it a prime focus, and includes its clients and
partners in the implementation process.
Anticipating and Leveraging Change
When Mark joined Sizmek, he quickly determined that
two industry-critical challenges needed to be overcome.
The first was transparency and the second, the European
Union’s upcoming GDPR (General Data Protection
Regulation) which has since been implemented.
The advertising industry is, unfortunately, a hotbed of
players who intentionally conceal how dollars are spent
and where investment has the largest or least impact. By
contrast, Mark named 2018 the company’s ‘Year of Total
Transparency’.
Under Mark’s leadership, Sizmek offers full transparency
across its entire AI-enabled platform, including media,
creative, data, technology, and service-related costs.
An incredible amount of research, planning, and
resources go into every ad that we see. Teams of
advertising professionals, assisted by immensely
powerful computers equipped with Artificial Intelligence
(AI) contribute to its creation, then decide on timing and
delivery. This is a massive investment and every
advertiser wants to see results that justify their outlay.
However, advertising management firms have
traditionally been reluctant to share true insights into the
ROI. Now, one company is revolutionizing the industry
with its unique brand of service delivery which combines
excellent advertising exposure with unparalleled
transparency.
That company is Sizmek.
Sizmek is the world’s largest independent buy-side
advertising platform. It caters to agencies and brands in
more than 70 countries throughout the Americas, EMEA,
and APAC, and connects more than 20,000 advertisers
and 3,600 agencies to audiences around the world.
The company’s powerful integrated solutions enable
data, creative, and media to work seamlessly together.
Their AI-driven decision engine then identifies insights
across the five key data dimensions - campaigns,
consumers, context, creative, and cost.
The result is award-winning service that transcends
industry, geographical location, target demographics, and
medium of delivery. Sizmek’s incisive, targeted media
Sizmek:
Creating Impressions
that Inspire
June 2018

33. 31
Agencies and advertisers get increased visibility and
control over their media planning and buying; they can
identify how every element works and then hone their
strategies for the best results.
Meanwhile, the EU’s GDPR has shaken the advertising
industry. Non-compliance can be devastating – the EU
imposes fines of 4% of global revenue or 20 million
Euros, whichever is higher.
Sizmek initiated preparations to counter its effects as
soon as plans for the legislation were announced years
ago, making sure their AI-powered fusion of creative,
media, and data was ready.
The company allows its clients to deploy targeted
campaigns without resorting to the use of personal data.
This is achieved through their Peer39 contextual targeting
solution that applies artificial intelligence to analyze words
and phrases, and the relationship between them to fully
understand the context and category of any page. They can
also stay safe from fines with fully managed service, from
account management to DCO to audience development to
performance reporting and beyond.
Instead of suffering a GDPR-induced downturn, Sizmek’s
clients are now better positioned than their competitors to
navigate this changed marketing landscape.
Molding the Future
Because Sizmek employs AI extensively, it is fully aware of
how the technology is constantly improving and becoming
more accurate. It is already able to decide which person a
specific ad should be delivered to out of millions of bid
requests per second.
As AI continuously learns, and will only improve in the
upcoming years, Sizmek is working to better place ads at
scale in real-time, helping brands improve conversions and
attract their most valuable consumers.
Sizmek is also investing in learning when individuals are
most receptive to marketing messages. Factors like the
period before and after a related purchase, time of the day,
and day of the week all form a complex data relationship
that holds enormous marketing potential if it can be
unraveled—which Sizmek is already able to evaluate.
As it makes advances by leaps and bounds in terms of
technology, Sizmek has maintained its emphasis on
transparency. Their industry-first consumer/business model
update at the beginning of 2018 marks the company’s
vision for how AdTech should be moving towards full data
accessibility and pricing transparency.
This leadership in technology adoption and self-regulation
have placed Sizmek in the driving seat of the marketing
world, a position in which it seems very comfortable.
“Our AI-driven
decisioning engine can
identify robust insights
within data across the ve
key dimensions
of predictive
marketing—campaigns,
consumers, context,
creative, and cost.”
— Mark Grether
CEO
June 2018

34. Television and Newspapers have been the primary
source of content consumption for viewers and a
primary marketing and advertising channel for
organizations because of their unmatched ability to reach
out to large audiences. The Entertainment and Media
industry has also evolved tremendously over the years in
terms of content – from direct selling to engaging content
that catches the audience’s attention and makes them think.
The competition for eyeballs has led companies to develop
some memorable campaigns which have resounded widely
with customers, such as Cadbury Dairy Milk’s campaign
around their Dairy Milk brand, Maruti’s campaigns around
fuel efficiency, Pidilite’s Fevi Stick and Fevicol campaigns,
and many more. Television and newspaper media buying
expenses are still among the biggest components of
marketing budgets.
However, in the last 5 years, the Entertainment and Media
industry has been thrown a curveball by independent media
and technology channels that have transformed the way in
which people consume content. This “Digital” shift has
challenged the very notion of Entertainment and Media
being a one to many business – where one source delivers
content to many consumers. Digital has changed the
entertainment and media industry to become direct-to-
consumer – where consumers are choosing the content that
they want to consume, and the marketing is also being
designed to generate interaction, feedback and immediate
actions on the part of the consumer.
Nothing is a bigger indicator of the shift towards Digital
than the meteoric rise of platforms such as Netflix and
YouTube. Netflix today has over 80 Million + subscribers
globally, and videos on YouTube generate 4 Billion views
per day. With numbers such as this, it is impossible to
ignore the apparent shift that’s happening in favor of these
digital channels. It is essential for marketers to be on the
channels where their audiences are present, and this huge
influx of marketing budget has turned these channels into
some of the largest grossing businesses worldwide, where
both the platform and the content creators are being
generously rewarded. Brands are slowly but surely
beginning to focus a large part of their efforts on driving
interaction through digital – case in point Volvo which
created one of the most successful modern marketing
campaigns with its “Epic Split” video featuring Jean Claude
Van Damme. As per E&Y’s Disruption Report, over 450
million viewers will be consuming digital content over the
Internet by 2020. The potential earnings from this
technology shift has also caused traditional media and
entertainment outlets to take notice and join the digital
bandwagon. SonyLIV, HotStar, Voot and more are
examples of media channels taking the revolution head on
through curated content and dedicated mobile apps.
The intersection of content, technology and user experience
is going to be the key to success for the entertainment and
media industry of the future. Digital Providers will need to
create content that is viewer centric and engaging, because
users can just click one button to switch to something else.
Suggestion Engine and Suggested Content will be huge, as
they will be the biggest ways of capturing new audience.
Social Recommendations and mood-based content curation
technologies will also help improve the overall user
experience, allowing media outlets to keep their audience
on the platform longer. Analytics and advanced location and
profile-based targeting will become the key to reaching the
best possible audience and measure the effectiveness of
marketing initiatives.
Today, 71% of time on a mobile phone is spent on apps,
with several apps competing for the user’s attention. 88% of
the user’s time is spent in their top 5 apps, and social media
apps such as Facebook, YouTube and Twitter dominate this
space. Independent content studios such as AIB and TVF in
India have revolutionized the quality of content being
created and have become influencers and preferred
marketing partners in a short span of 2 years. The
Entertainment and Media industry is getting disrupted by
new innovations every day, and we are excited for its
future!
Thought Leader
32 June 2018

35. AbouttheAuthor
Himanshu
Arora, Co-founder
of Social Panga, a leading
digital marketing agency in India,
is a fervid Idea-tor who loves to track
and contribute towards development in
Digital Marketing, tracks the Industry very
closely. He has hands on experience in web
consulting and online branding. Himanshu
has strategized, designed and implemented
– digital and social marketing plans for
some of the leading personal and
corporate brands. He has 10+ years of
online marketing experience and is one
of the few chosen Google Product &
Sales Partners.
Himanshu Arora, Co-founder, Social Panga
33June 2018

38. 36
Vidyard is a next generation video platform that is
helping businesses drive more revenue, boost
employee engagement, and create new areas of
competitive advantage through the strategic use of online
video.
Designed to go beyond traditional video hosting and
management, the platform helps businesses quickly create
and share new video content, connect with more viewers
through interactive and personalized video experiences, and
turn powerful audience insights into action.
Vidyard also helps businesses transform internal
communications with secure video messaging, private
content sharing, internal live streaming, custom-built video
applications, and more. These features can integrate
seamlessly with existing business workflows and corporate
security models.
Global leaders and industry pioneers, including
Microsoft, Honeywell, Lenovo, and LinkedIn rely on
Vidyard to power their video strategies for both
external customer engagement and internal
employee communications.
Visionary Leadership
Michael Litt is the Co-founder and CEO of
Vidyard and an avid entrepreneur with a passion
for building SaaS companies. Michael leads the
development of Vidyard’s innovative video
technology, is a respected authority on
entrepreneurship and startup culture, and is a
master of connecting with audiences.
Michael contributes to the growth of the media
industry by sharing his insightful perspectives
with broad audiences as a regular contributor to
Fast Company, an American business magazine.
He has been quoted in Forbes, The Wall Street Journal, The
New York Times, TechCrunch and other leading
publications.
He has shared his engaging and inspiring public speaking
style with global audiences of all sizes through TEDx, The
Digital Collective, Dreamforce and Y Combinator’s Ad-
Innovation Conference.
These efforts have led to many recognitions and awards,
including the Peter Brojde Award for Canada’s Next
Generation Executive Leadership, Marketing Magazine’s
Top 30 Under 30, and Ernst & Young’s Entrepreneur of the
Year.
Quality Services
Vidyard’s range of services encompass cloud-based video
hosting and management, video analytics, video content
personalization, interactive video, and live streaming. They
are supported by tools that simplify video creation and
sharing by employees.
Vidyard’s free personal-video messaging app, Vidyard
GoVideo allows sales reps, support reps, and individual
Vidyard:
Creating Seamless
Possibilities through Video
Michael Litt
Co-founder & CEO
June 2018

39. 37
employees to easily record and share
personal video messages while
tracking engagement levels for that
content.
These insights can be leveraged to help
businesses understand which material
is resonating with customers, partners,
and their own employees.
Outshining the Competition
When Vidyard was first launched, its
biggest barrier to success were
prominent video-hosting and playback
solution platforms that were available
for free. The challenge was getting
businesses to understand that these
platforms offered limited analytics,
security, scalability, and integration
into existing technologies.
Due to these limitations, video viewer
data could not be mapped into a
Marketing Automation Platform
(MAP) or Customer Relationship
Platform (CRM). “Competing with
“free” is never easy unless you can
demonstrate a clear and quantifiable
return-on-investment that aligns with
their business goals,” states Michael.
Once businesses realized these
shortcomings, Vidyard was
immediately more appealing. The
company has secured its dominance by
demonstrating clear value and ROI,
coupled with the ability to help
organizations more rapidly adopt video
across different teams as a strategic
business advantage.
Global Impact
With Vidyard’s personalized video
solution, brands have the ability to
create unique video content that
seamlessly weaves in an individual
viewer’s name, company name, title
and other unique information.
These videos are driving conversion
rates higher than that of traditional
content. Whether it is a telco sending a
personalized video message to explain
a bill, a university sharing a custom-
made video to recruit new students, or
a B2B company using bespoke videos
to promote a new product or event, this
is a powerful way to stand out and to
engage audiences in a memorable and
compelling content experience.
A Flawless Game Plan
While Vidyard continues to grow its
own marketing and sales teams, a key
part of its strategy is to invest further in
partnerships. Last year, it launched a
series of new partner programs to work
with resellers, agencies, systems
integrators, and technology partners to
broaden its market reach.
In addition to leveraging new channels,
the company recently launched its
Vidyard GoVideo partner program that
enables any technology provider to
embed aspects of Vidyard’s platform
within its own offerings, free of charge.
Vidyard is also partnering with training
and education organizations such as
Always Hired, Sales Bootcamp and
Sales for Life, which are training
students on how to use video to
improve their sales process.
Evolving with the Journey
Vidyard is expanding its footprint in
different markets and geographies. The
company is accelerating its growth in
financial services, manufacturing and
education while rapidly growing its
customer bases in EMEA and the Asia-
Pacific.
Much of this expansion will be fueled
by its product innovation in areas such
as video personalization, video sales,
interactive video, and video for
customer support.
Vidyard is leading the charge in
delivering a comprehensive video
platform to host, analyze, and
operationalize video in a way that
exposes key flaws in most executives’
assumptions. It is on a mission to help
everyone leverage the power of this
medium to build better relationships,
communicate more clearly, and
humanize the way we do business.
The Rewards of Perseverance
In December 2017, Vidyard was
recognized for its rapid revenue
growth, bold innovation and
entrepreneurial spirit with a Deloitte
Technology Fast 50 program award,
ranking 16th with a growth rate of 21.4
% over the previous four years.
The company was also selected as a
finalist for the 2017 MIT Sloan CIO
Symposium’s Innovation Showcase
based on the strategic value and
innovation it brings to digital
enterprise now and in the future.
Vidyard has also been named one of
the ‘Top Rated Enterprise Video
Platforms’ by TrustRadius and ‘Leader
for Online Video Platforms for Sales
and Marketing’ by Forrester.
“Our online video platform
takes customers beyond
hosting and management,
generating better business
results through exceptional
video experiences,
engagement, and insights.”
June 2018

40. Social media has completely changed the way we
interact and share ideas, how we influence others, and
how we allow ourselves to be influenced. It is the tool
of choice for world leaders, governments, major
corporations, celebrities, and anyone else who wants to
connect directly with an audience of millions.
This remarkable ability to be seen and heard - and to
personally communicate with - such large swathes of the
human race instantly is unprecedented both in scope and
scale. It transcends barriers of race, religion, nationality,
age, social status, and almost every other factor which we
use to divide ourselves.
It is true, instant democracy.
Wielding any powerful tool requires a level of skill, and
social media is no exception. This is amply evident from the
news stories we regularly hear of disastrous social media
faux pas from stars, politicians and respected organizations.
They could all have made the news for the right reasons had
they chosen Viral In Nature.
The Building Blocks of Success
Viral In Nature was founded in 2010 as GoWowMedia, and
rebranded to its current name in 2013. Besides Social
Media Management, it also specializes in Reputation
Management and Web Development.
The Canadian company focuses on helping small and
medium enterprises utilize the power of social media. It
helps them to bridge the gap between remaining a local
presence and acquiring a global customer base. Their
incredible success rate with smaller businesses has
prompted global companies to seek out their services as
well.
Hard work and commitment is in the firm’s DNA. 12 hours
of each day, 7 days a week, and 365 days are the hours of
coverage they do for their social media clients. Viral In
Nature devotes more time and energy to social media
management and live event social media management than
its rivals. And the results speak for themselves.
Viral In Nature has become the most awarded social media
agency in North America. Respected publications like
Clutch.co and GoodFirms.co have consistently ranked it as
one of the world’s top social media marketing agencies. CV
Magazine named it the USA’s Best Social Media Agency
for 2018.
With accolades like that, it is no wonder that the firm is
poised to become one of the most powerful social media
hubs for business anywhere.
Multi-Faceted Excellence
Viral In Nature maintains a singular focus on its clients.
While other companies may claim to be client-centric, Viral
In Nature has proven consistently that it truly embodies that
spirit. This is evident not just from the industry accolades
that keep piling up, but from the testimonials of customers
whom the firm considers its best ambassadors.
The other area in which Viral In Nature invests considerable
time and effort is technology. Social media is by its very
nature a tech-driven field, and it is only by leveraging the
vast potential it holds that truly spectacular results are
possible.
The company constantly seeks out, tests, develops, and
implements the latest advances, applications and hardware
such as new and unique camers. In this way, every client is
assured a cutting-edge solution that keeps them ahead of the
competition.
To foster an environment of constant learning and
adaptability, the company holds regular meetings that focus
primarily on emerging trends in social media. Conducted in
an open discussion format, it allows team members to keep
abreast of developments that may not relate to their
Viral In Nature:
June 201838
Simple, Straightforward, Effective
Social Media Management

41. specialty directly. This creates a rich
tapestry of residual knowledge upon
which they can draw in the future.
A pro-active approach is critical to how
Viral In Nature operates. The agency
adopts a policy of creating a wide
footprint for each client across a range
of social media platforms. It adheres to
this philosophy to mitigate the negative
effects of policy changes at any one of
those companies, and to insulate its
clients from unforeseeable downturns
like the one currently plaguing
Facebook.
The Man Behind the Brand
Shawn Alain is the President of Viral
In Nature and the owner of the
company.
Mr. Alain began his career in media
with the publishing industry. He
recognized the massive potential of
social media marketing before it had
become the global phenomenon it is
today. In 2010, after a decade in
publishing, he set up GoWowMedia,
the predecessor to Viral in Nature.
A slew of success in Twitter and
Facebook marketing gave Mr. Alain
the groundwork and an intimate
understanding of the industry. It was
upon this foundation that Viral In
Nature was born.
The Journey Beyond
Viral In Nature is undoubtedly one of
the best social media management
agencies in North America.
However, Shawn is eager to take his
brand to a truly international level,
with plans for Europe, Australia and
Latin America already on the cards. In
fact, the firm has already hired staff
fluent in French and Spanish as the first
step to this expansion.
In line with its policy of giving every
client a wide social media presence,
Viral In Nature has always managed
them across five to seven platforms.
With an increasingly business-centric
focus and undaunted by change, the
company is always on the lookout for
newer, better options that will more
thoroughly serve its clients’ needs.
Technology is unbiased – it will favor
the most effective solution. Viral In
Nature does not only apply this
philosophy, it has itself become the
best example of its veracity.
“We commit ourselves to
constantly improving our
services, performance and push
through our comfort barriers to
improve value to our clients.”
— Shawn Alain
President
June 2018 39

42. Providing a New Outlook to Traditional Businesses
40 June 2018
Virtualizing Business

43. VR is a way to escape the real
world into something more
fantastic. It has the potential to
be the most social technology of all
time. — Palmer Luckey
Virtual reality (VR) has been around
for many years now, in spite of this it is
a very underdeveloped technology. It
holds a vast potential outside of
entertainment, it has taken over various
aspects of our lives right from the way
we shop, experience, converse and
even ways to conduct business.
With time this technology has gained
popularity with many powerhouses,
which has encouraged them to invest
profoundly in VR technology. It has
become more and more accessible for
users, with manufacturers having
already released household sets and are
continuing to do so.
The recent advancement in the VR
technology has made it more
accessible for the general public. Due
to this, it has had a remarkable impact
on the business world also. The sole
aim of the technology is to change
human perception using virtual
systems. The adoption of VR by users
is still in its nascent stages and has
gained popularity, and more and more
businesses are coming up with VR
based solutions. The reducing prices of
VR headsets have also posed to be an
advantage for the consumers as well.
It has also posed to be an advantage for
the consumers as well, with the
reducing prices of VR headsets. This
has proved that VR is a tough and
emergent market, with great scope for
platforms which can allow businesses
to leverage VR for process
development and advanced marketing.
41June 2018

44. Businesses are Using VR to their
Benefit
VR has the potential to become the
most important tool that businesses can
leverage to add on to their success.
Established businesses are taking the
help of VR to train their new
employees in a more cost-effective and
efficient way. With the help of VR, one
can have an employee in Los Angeles
meeting with the one in London as if
they were/ are in the same room.
VR offers an added advantage when it
comes to the outward focus of the
businesses; it allows a novel way to
connect with customers. The company
can build up a more story driven way
of marketing which draws people into
the company's brand, in a tangible and
relational way. Virtual reality has
potentially transformed the world of
media. It has opened doors for
businesses; to advertise in a way they
had never imagined before.
Consumers are now equipped with the
ability to test out and experience
products, that they intend to purchase,
in an entirely new way. It allows you to
precisely visualize how a piece of
furniture or painting would look in a
particular room, or even test different
makeup styles without leaving the
room. A structured assessment,
planning of the future of businesses,
and with the right data VR can even
give a valuable insight into the success
of the business.
VR is now being used to simplify and
reduce the cost of the process of
product prototyping. Since VR has
made it very cost-effective for
businesses to design a product or an
intricate component of an outsized
machine virtually than actually build
the prototype, the use of VR in this
sector is likely to develop quickly. VR
and AR have also advanced the area of
Computer-Aided Design (CAD).
Prototypes can now be shaped within
the virtual space, allowing designers to
accurately pin down its working way
before the resources to build the
product are acquired. This has eased
the process of testing the product while
saving both money and time.
The major setback that the e-commerce
industry faces is the sales; customers
are reluctant to buy products that they
haven’t tried. With the help of VR, the
consumers can potentially try out and
visualize demonstrations for various
product categories. Allowing a more
clear vision of how their post-purchase
experience will look like.
Novel business opportunities
There are as many applications for VR
as you can think of; it’s restricted by
your imagination. — John Goddard.
Virtual Reality has numerous
businesses perspective; not just by
providing innovative features to the
business products, but also in helping
innovators create novel businesses with
these technologies at the core.
Just like old-fashioned cafes, VR cafes
would soon be a hit. These places will
be a social gateway for people looking
for augmented and virtually enhanced
experiences. VR cafes would offer
choices on diverse virtual reality
equipment, comprising of games,
videotapes, team-building exercises,
social media practices, 3D books and
content experiences, and virtually
enriched meditation.
In real estate markets, VR platforms
permit house tours to people from
anyplace around the globe. People can
design and even paint their homes with
this technology as they would in real
life setting, to provide an outlook into
the future look of their homes.
Cars like Audi R8 offers a VR-powered
“test drive” experience. Similarly, even
Airbus has introduced aircraft tours for
its airline executives, which allows
them an enriched experience and tour
of the aircraft without actually visiting
it.
The Future Looks Promising
As VR and AR carry on development,
more and more knowledge about how
it can be efficiently incorporated into
the businesses has come to light, this
amalgamation of new with the old will
potentially have a huge positive impact
on every sector. New entrepreneurs,
startups, and businesses should surely
keep an eye out for this technology, as
it has become an integral part of
marketing and businesses processes in
the near future.
Bearing in mind how several industries
and businesses are quickly validating
and accepting virtual reality, the
estimate is that it will take over the
business scenario almost completely,
isn’t bloated by any means.
42 June 2018

46. 44
The Media and Entertainment
Industry has displayed evident
growth globally, since its
commencement. The advent of
innovative technologies and their
pioneers in this industry and
subsequent disciplines has catapulted
its development. YUDU is one such
innovative pioneer of the digital
publishing industry.
Founded in 2007, YUDU is an
applications technology company
specializing in digital publishing and
crisis communications. It upholds a
vision of harnessing cloud-based
technology to meet growing market
needs. It was one of the first companies
to help publishers produce digital
versions of their magazines and other
publications. The organization holds
simplicity and ease of access at the
heart of its vision, both for its clients
and customers, and produces solutions
that have been widely liked by users.
Exemplary Leadership
YUDU’s Founder and CEO, Richard
Stephenson, has been at the helm
since the company’s inception in 2007.
He holds a joint honors B.Sc. in
Economics and Materials Science from
Swansea University. He has driven the
growth of the company as it has grown
in its international clientele, adapted to
changes in the publishing industry, and
most recently, led the development of
the company’s Crisis Management app
named Sentinel.
The online shift towards e-reading, e-
commerce and apps has opened up new
opportunities for YUDU, which
Richard has been at the forefront of
capitalizing on and helping clients
adapt to changing consumer wants and
needs. Over the past 10 years, Richard
has overseen the growth of the
company to become a global leader in
cloud based document distribution and
corporate communications.
Richard has been running technology
led international businesses for the past
30 years and completed his first private
equity backed MBO in 2001. Richard
past roles include being an Operating
Partner with Duke Street Capital,
Chairman of Xafinity Holdings Ltd,
President of the Supervisory Board of
Navimo S.A. and Chairman of Deloro
Stellite Ltd.
Redefining Innovation
Although YUDU has developed over
1,000 apps over its ten years in tech,
communication is at the heart of the
company’s functionality. The
organization’s core product is its digital
publishing platform, Publisher. It
allows anyone to turn a PDF into an
intuitive, re-flowable, IOS, Android
and Windows compatible digital
version.
Clients ranging from retailers like
Screwfix to publications like National
Geographic use Publisher to create
high quality magazines, catalogues,
newsletters and more, all with full
statistical analysis built-in and optional
subscription control.
YUDU’s most recently developed
software Sentinel, combines mass
alerting via SMS, email and in-app
messaging, offline critical document
handling and an HR database of
contacts. All of this is hosted on a
secure cloud server, so that if a cyber-
attack, power outage or an act of terror
takes down servers and phone lines,
incident managers can check that
everyone is safe and instruct staff on
what to do. Sentinel is used as a
business continuity and
communications tool by a range of
industries including law firms, hotels,
and theatres.
Among publishers, the digital
transformation has been embraced by
some and feared by others. E-book
readers like Kindle were hailed
simultaneously as the end of the book
industry and as a passing fad by its
detractors, and more mobile forms of
entertainment have broadened the
options for magazines distribution and
consumption.
With Publisher, the organization was
able to take publications into the digital
arena. It could also enhance print
magazines with video and interactivity,
helping media companies and
educational publishers reach a
massively wider audience with their
most innovative content.
YUDU
Reforming Digital
Publishing and
Crisis Management
June 2018
:

47. 45
Strategizing for Conquests
When people began consuming more media via their
mobile phones and tablets and less on desktops, YUDU
faced the challenge of making content accessible.
Consumers wanted a smooth reading experience without
having to pinch and zoom, thus the company needed to
rethink how it delivered its clients’ content. PhoneView is
its solution to device-responsive document viewing.
“The roadmap for YUDU’s development has always been
user-centric. We listen to feedback from our clients and are
continually adding new features to our apps based on our
clients’needs, and that is what keeps us ahead of our
competitors,” states Richard. The company has a dedicated
support team in the UK and is proud of its very high
customer approval rating.
YUDU’s strategy is to deliver the best possible product and
give the best possible client experience. Expressing his
views on adapting to the changing trends in the industry,
Richard asserts, “The consumer has migrated from desktop
to mobile passing tablets on the way. We have anticipated
this trend by developing the technology for displaying rich
content on smaller screens.”
Embracing Opportunities
The next step for YUDU is to enter into a new territory, of
business continuity and crisis management. The company’s
expertise in document management, communications and
app development has set it up to fulfill the growing need for
a reliable, simple software to help organizations keep their
people safe and keep the information flowing during an
emergency.
Immediate access to business recovery plans on mobiles is
vital for instant response. The organization’s publishing
background enables it to use its document handling
technology to offer features that other alerting systems fail
to deliver. Its competitors can’t offer incident managers the
ability to share business continuity documents, press
statements, clients lists etc. offline and securely in a crisis.
Beholding New Horizons of Achievements
While YUDU continues to offer industry-leading
technology for digital publishing, it is broadening its
portfolio of apps all the time. The company is expanding its
corporate communications offering by combining document
handling and communications in its app for sales teams;
adding new features, like group specific push notifications,
to its existing apps and continual refinement of its app
technology in the face of changes to app stores and
operating systems.
In the near future, YUDU is growing its Sentinel product
into a whole range of business continuity solutions. It has
exciting work lined up with security and counter-terror
specialists to create Sentinel Alaris and Sentinel Alert. With
the Sentinel range of products it is building a strong
portfolio of top clients and developing in a strongly
growing market.
“Knowing that our apps are going to be used to help
organizations safeguard their staff and help save lives in an
increasingly dangerous world makes it an incredibly
worthwhile work,” states Richard.
Richard Stephenson
Founder & CEO
YUDU helps publishers,
corporations, educators and
organizations engage with their
audiences digitally.
June 2018
‘‘ ‘‘

48. C
orporations are shifting their
marketing services in-house
and re-defining relationships
with their suppliers. This is a strategic
shift brought about by a confluence of
technical, social and political change on
a global scale. At the core of this
movement is the corporation’s need to
control global brand messaging quickly
in an increasingly regulated world. Is
this a temporary shift or is there more
to it, and how far might it go?
TShiftthat
broke
the pendulum
he
Murray Oles is the President of
CHALEX Corp. The company is specialized
in Workow Management for Marketing
Communications Projects through the use of
SmartFlo and integrated third party tools.
Murray Oles
President
CHALEX Corp.
46 June 2018
Virtuoso’s Vision
About the Author

49. The rise of mobile computing combined with an explosion
in SaaS software development has led to more intuitive
purpose-built applications with built in learning tools. The
net effect is that corporations can do much more with less.
Hence, the rapidly accelerating move to take internal
control of the corporate global supply chain. More
specifically, control of process, digital assets, resources, and
the brand message. Evidence of the shift can be seen in
global corporations like P&G who in recent years
consolidated their packaging prepress supply chain from
hundreds of companies to only three. The ANA
(Association of National Advertisers) committee for
in-house agencies includes members from hundreds of the
Fortune 1000. A Google search reveals many recent articles
detailing the rise of in-house ad agencies.
The drivers of this shift are affordable and effective new
technology and the need for speed to market. The value of a
middleman controlling portions of the marcom workflow
has diminished. This does not mean that everything is being
produced in-house, just internally controlled and managed
by in-house staff who are defining new best practices for
their agile enterprise. Many companies go back and forth
between insourcing and outsourcing, but this time it is
different. Companies are focused on process, and it is not
just marketing, legal and business analytics, recruiting,
employee services and even providing in-house healthcare.
With change comes opportunity. Demand for business
process management tools is growing rapidly. Many new
companies are developing SaaS products to further enable
the agile business. Online workflow modeling and business
process management tools are becoming main stream. File
sharing and digital asset management services are widely
accepted. Integrating these services to meet the
requirements of a project has never been easier now that
RESTful APIs have become widely available. Artificial
intelligence applied to big data analytics will provide the
agile business with insights previously inconceivable. Best
of all, the enterprise can securely access most SaaS services
without making any upfront investments or long term
commitments.
At the core of the agile business is an integrated business
process management platform. This is the tool that enables
distributed process control. In-house is only practical when
the technology enables the staff to do an order of magnitude
more with less. BPM systems capture huge amounts of data
that can be analyzed as a service in real-time. The ability to
analyze any combination of process and behavioral data
yields valuable predictive insights. Standards such as
BPMN notation and the XPDL file format have allowed
developers to simplify the user experience for defining,
managing, and sharing process maps across BPM
platforms. A virtual task can automatically serve up the
tools the user will need. SaaS tools have one thing in
common. They can be called through a RESTful API
without the need for a software developer. The workflow
can be configured to invoke access to tools based on the
nature of the task. For healthcare workflows a digital
radiology file format (DICOM Web) enables secure
cross-platform viewing and collaboration over a patient’s
scanned images and medical history.
Business agile companies adjust to market conditions faster
by adopting a culture of managed change. It is no longer
acceptable to be so disconnected from your projects that
you can’t even access your own brand packaging and
promotion files. The same is true for legal, regulatory and
compliance work. The agile company controls all of these
processes. Their DAM enabled BPM system interacts with
a SaaS reporting service like EZBI that concatenates and
reports on data across distributed systems. Lean
manufacturing and Six Sigma programs are used to
configure these systems to monitor compliance to regulated
processes.
These changes are far more profound than may appear on
the surface. The gig economy is fueling a virtual cottage
industry that circles the globe. Project managers are
increasingly in demand. This is not just an IT thing, every
business runs on projects. The certified project management
professional PMP is a new college certification. Rachel
Burger in a Capterra article explained The 5 Biggest Project
Management Trends Shaping 2018. In brief, “business
agile” is the new way of doing business. A visit to the
Fiverr.com web site will show how one SaaS service is
bringing buyers and sellers of creative services together.
This in-house trend is not just another swing of the
pendulum.
47June 2018