1. VOL-12 | ISSUE-04 | 2022
Novel Perspec ves
The Traits of Emerging
Business Leaders of the
Innova ons in the
Global Business Arena
Abdul Munim Sheikh,
President and CEO
Al Safa Foods Canada Ltd.
Abdul Munim Sheikh,
President and CEO
Al Safa Foods Canada Ltd.
5. The Industry
ovel businesses prioritize marketing, oﬀer
higher-quality products, and give better
customer service. They provide an enormous
selection of items, present new products more often, and are
more adaptable to client requirements.
The increased value put on tactics connected to introducing
new items into new or present markets or current products
into new markets exempliﬁes the importance of
comprehensive oﬀerings in inventive enterprises.
The most signiﬁcant diﬀerences between innovative and
traditional organizations occur in the most qualifying
tactics, which involve a passion for inﬂuencing new
products, services, or a new market platform. The slightest
diﬀerence occurs for the most conservative strategy, which
consists in maintaining current products in Canada's current
While the importance of multi-development and external
aﬀairs, such as rivals and consumers as sources of
initiation, is highlighted more strongly by the leading
businesses, the actions of innovative enterprises are
increasingly sensitive to market changes.
Firms in every ﬁeld commit around one out of every
investment to market value growth, which may seem
unexpected considering the aggressiveness of creative
Yet, as will be seen in the latest edition – The 10 Fastest
Growing Companies of Canada will be a novel chronicle
of leaders making a diﬀerence globally.
Have an insightful read!
6. Novel Perspec ves
The Traits of Emerging
Business Leaders of the
Innova ons in the
Global Business Arena
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a Better, Sustainable Wolrd.
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A Legacy Built on Excellence in
9. Featuring Brief
Abdul Munim Sheikh
President and CEO
Canadian Solar Inc.
CIMtech Mfg. Inc
Air New Zealand
A1 Safa Foods
Air New Zealand is one of the world's leading airlines, known
around the world, not just for our name and our innovation but
also for our reputation.
We are dedicated to providing high-quality products without
forsaking our beliefs. That is why we adhere to the halal
standards as set out in the Holy Quran.
Avnan provides comprehensive electronics design,
manufacturing, supply chain, validation, and logistics
solutions throughout its product life cycle.
Canadian Solar (NASDAQ: CSIQ) is a global energy provider
with successful business subsidiaries in 20 countries & regions
on 6 continents.
CIMtech is a Canada-based manufacturer of hydrogen fuel cell
components and assemblies.
Dr. Shawn Qu
Excecutive Oﬃcer &
Chief Technical Oﬃcer
Kingstec Technologies Inc.
Foresesson Tchnologies Inc.
DHL is a globally recognized leader in logistics. Our 380,000
personnel in more than 220 countries and territories work
tirelessly to facilitate your international expansion and market
Foreseeson Technology provides a range of services, including
electronic manufacturing, IT security distribution, electric
vehicle charging equipment, and software platforms.
Kingstec is a one-stop engineering, manufacturing, and
logistics business partner.
Post holds a group of food businesses and operates as a public
company in a manner similar to a private equity ﬁrm.
Wilson Chiu Peng
Wattco has manufactured a complete line of ﬂange heaters,
circulation heaters, tubular heaters, and immersion heating
elements for a wide variety of industrial and commercial
applications since 1969.
The Fastest Growing Companies of Canada
10. Alsafa is favorable as a brand for
everyone; we repeatedly study
the evolution of taste as we try
to keep up with it and stay ahead
of the curve.
12. pprehended by Globalization, society is
Aconsolidated by distinct types of people. Each
person crafts a diﬀerent approach to proceed with
their life, backed by their beliefs. In fact, everyone is
playing an active role in making a way forward and
establishing a method of living in a place that is not
measured up to them.
An adequate amount of people are inclined toward similar
social settings. Still, when they are variegated, it becomes
amenable to make them feel inclusive because they are then
beheld as contingent.
When they couldn't ﬁnd a solution for aid provision for
their community, Al Safa Foods took it upon itself to serve
the community and provide it with a rich experience that
follows their beliefs.
Al Safa Foods brings delectable taste and culinary
experience built around the ﬁne values and trust of the
Muslim population. It is one of the most successful and
fastest-growing brands of Halal and Ethnic products in
To get an abstract of their business approach and success
progression, Insights Success took an exclusive interview
with Al Safa Foods President and CEO Abdul Munim
What was the initial idea behind the inception of Alsafa
Since acquiring Alsafa in 2014, the organization has grown
ﬁve times in size with a stronghold focus on access to Halal
food. Compared to predominately Muslim societies, not
many halal foods are currently present in the market. Our
goal has been to introduce aﬀordable and high-quality halal
products. Heavy expansions into Canada's West Coast and
an intense urgency to integrate into the USA market have
enabled Alsafa to hold the largest market share in the
What are the primary objectives and philosophy of
Alsafa Foods is the largest North American Halal Food
Brand – our objective is to empower Muslims to make time
for their dreams by oﬀering halal, guilt-free convenience
foods. Based out of Mississauga, Canada, we've been
serving Muslims for over 25 years.
Primary objectives include the accomplishment for
Muslims to feel more inclusive in North American
communities by enjoying the exact lifestyles without guilt
or compromise concerning dietary restrictions. With Alsafa,
Muslims can uphold religious values to feel included in
North American lifestyles. Our mission is to close the gap
between what mainstream supermarkets oﬀer and what
Muslims have been looking for all these years.
What are your top-notch oﬀerings that have a strong
foothold in the F&B sector?
Alsafa is focused on the Halal Frozen Meat category.
Within this, we have introduced diﬀerent segments such as
Middle Eastern, South Asian, Caribbean, and North
American cuisines. Our ability to cater to various
demographics by oﬀering a variety of Halal convenience
foods that appease one's curiosity about traditionally non-
halal foods is another reason for our accelerated growth.
Our strong brand presence is largely due to the premium
quality we provide. Alsafa straightforwardly accommodates
all Muslims by oﬀering only Certiﬁed Zabiha by Hand,
Hand-Slaughtered Halal products. Therefore,
uncompromising faith to cater to the needs of all Muslims.
What diﬀerentiates us from our predecessors and our
competitors is our strategy to target mainstream outlets
(Walmart, Sobeys, Loblaws, Shoprite, etc). and ethnic retail
outlets – small businesses and independent grocers. As a
result, we've seen signiﬁcant improvement in proﬁt margins
leading to our aggressive growth. In the beginning, Alsafa
was just a vision; now, the focus on innovation has
conveyed lucrative eﬀorts of this vision, and the results of
the vision come to fruition.
What are the roadblocks that Alsafa Foods faced in the
ever-changing landscape of the business world?
More recently, during the pandemic and post-pandemic, the
supply chain presented our biggest challenge, as we see
ﬂuctuations in commodity prices. Nevertheless, our team's
sharp nature has demonstrated to partners our vigilance and
conﬁdence to overcome any situation. Furthermore,
improving lead times while being dynamic in our
eﬃciencies has provided important customer feedback. Our
service continues to be better than our competition.
Being process-oriented and understanding said processes
inspires development and evolution regularly. Fortunately,
our uncompromising growth to combat hurdles has pushed
Alsafa to become the biggest player in market share once
again in the Halal Meat industry.
The 10 Fastest Growing Companies of Canada
13. How are Alsafa Foods adapting to market orientation?
Our biggest reliance is within the organization to adapt to
market orientation in several ways. Familiarity with both
standardization and customization of products/services
helps provide customers with tailor-made solutions that ﬁt
their needs perfectly.
Speciﬁc to the food industry and for our product line, we
are always looking to improve the nutritional values; and
continuously enhance international standards to improve
our packaging, marketing, and approach to customers.
Above all, the consumer taste pallet is ever evolving,
especially its uniqueness considering age and generation.
Immigrants coming from across the globe create great
fusions when it comes to taste. Taking this and
interoperating it to create ﬂavors commercially is where we
bring authentic tastes in a convenient approach. Alsafa is
favorable as a brand for everyone; we repeatedly study the
evolution of taste as we try to keep up with it.
Numerous partners can attest to Alsafa's professionalism
and focus on addressing the customer's needs, primarily by
setting new standards within the industry with honest
transactions. We are covering more than 6,000 outlets with
over 10 mainstream banners listening across Canada, in
addition to having 25 distribution partners across North
America. With mainstream outlets, our customers truly
appreciate the authenticity and knowledge of the
community. Many of them rely on our team to design their
Halal programs in-store. This strength empowered our
brand to hold a strong footprint in mainstream and
independent markets. Alsafa adheres to a few principles that
are simple and very sacred. We are very process oriented.
Each member in every department has the freedom to
exercise their knowledge.
Essential data collection and analysis ﬁndings enable us to
make vital decisions to stay ahead of the curve. Typically,
market research very is fragmented for independent grocers.
Having no trackability can be challenging, but the
discovery in small businesses helps validate potential,
which is imperative to our development. Using technology
to our advantage wherever possible is one of the reasons we
have a very agile team.
Together, we have never stopped challenging our previous
knowledge. We are perpetually unsatisﬁed and are fueled by
ambition. Adversely with respect to industry benchmarks,
we are benchmarking based on our potential.
15. There are many processes contrary to industry standards in
which we go above and beyond to serve our customers
Having a small team with big dreams presents obstacles as
we push ourselves out of our comfort zone. However, our
willingness to expand towards taking on new ventures has
furthered our growth – together; we feel capable and
conﬁdent to take on challenges. We have pivoted ourselves
to face USA markets by gradually screening our production,
which has led to increased productivity. Broadening our
horizon by turning to international procurement and
leveraging global sourcing has helped mitigate potential
What is your stance on implementing innovative
Alsafa's growth can be signiﬁcantly attributed to embracing
innovative technologies. We have kept technology as a
major principle to diﬀerentiate ourselves from our
competition. We started with 20 products in our portfolio
and have since grown it 4x more to over 80 products with
the objective of adding more. We have purposefully
leveraged technology in every step of our processes and
utilized this as an enabler to aid in the way we achieve
In what traditions is your company contributing to the
Alsafa donates 1% of our revenue to education and has
gradually increased donations since, as we believe
education is the foundation on which hardships can be
solved. We partnered with United Nations High
Commissioner for Refugees (UNHCR) to broaden our
initiatives. This endeavor was made possible by Alsafa's
compassion for helping others and united belief amongst
employees for enabling equal opportunity. Philanthropic
eﬀorts are especially dear to my heart, being a beneﬁciary
as an immigrant. Giving similar opportunities is the beauty
of North America, and the reason for its ﬂourishing growth
and prosperity as positive change starts in our backyard.
How does Alsafa Foods promote workforce ﬂexibility,
and what is your role in it?
As CEO and a leader within the organization, my goal is to
establish a positive environment for my team to have the
space and opportunity to apply their experiences and
facilitate their creativity alongside business practices.
Retention levels of employees are very high at Alsafa – the
team who are talented and excel at what they do but also
bring high-level proﬁciencies to aid in our
accomplishments. We pride ourselves on being a very
talent-driven organization by encouraging trials of new
ventures and, most importantly, by learning from our
mistakes. Alsafa's open door policy and ﬂexibility to
customize work schedules have supported the team
throughout their personal and professional régimes. Our
culture breathes initiative, giving our team the capability to
go above and beyond their roles.
What is the next chapter for Al Safa Foods in the ever-
evolving F&B sector?
We can foresee Alsafa's uncompromising progression will
endure given the demand for Halal products. Alsafa is well
equipped to provide and fulﬁll the expectations of
consumers. Our continued growth trajectory is likely to
service more regions in North America and beyond,
expanding into the European and South American markets
in the future. Our primary goal is to become more eﬃcient
and serve our customers across the globe.
Alsafa operates with deliberate intentions with proven
success to become an industry leader in providing Halal
convenience foods in North America. Guiding us into the
future will constantly be our strongholds of innovation and
technology, aiding the principle that our proﬁts come
secondary to our customers.
We remain committed to providing the best quality halal
products that will bring the community closer together as
we share their values and beliefs. As purchasers in the food
industry evolve, Alsafa will continue to adapt and provide
the highest level of service to the Muslim community and
all consumers alike.
17. The way of business solutions
23. rganizations are the brains and power of successful leaders. They are
Othe visionaries tasked with avoiding pitfalls for their brand. They must
know when to take advantage of opportunities and how to motivate
staﬀ members to work hard for the company's objectives.
Compelling pioneers rise above the title of "supervisor" or "chief." They have
ﬁgured out how to combine charm, energy, and conﬁdence, presumably with a
solid portion of karma and timing.
Most leadership traits can be learned and honed with time and practice, despite
the perception that some people are born with these abilities. Some essential
characteristics of a powerful and successful leader.
Below are some of the traits of successful business leaders, walk through them
and learn more about them!
If you can't manage yourself, working well with others is hard. Being able to
prioritize your goals and take responsibility for achieving them is part of self-
To be a good leader, you must control your time, attention, and emotions. You must
also know your strengths, weaknesses, and potential biases.
Great leaders know how to deal with stress and keep their personal and professional
lives in check. However, you must also be able to respond appropriately to people and
situations and remember the signiﬁcance of compassion. Remember to exercise self-
control and discipline in your actions but try not to become rigid or overly reserved.
Being A Successful Communicator
Strong pioneers know when to talk and when to tune in. They are good communicators
and can explain everything to their employees, from speciﬁc tasks to organizational
December | 2022 21
24. goals, in simple terms. People will fall short if they do not
understand or are aware of your expectations. Therefore,
the more speciﬁc you be, the better.
All levels of communication are required: one-on-one, with
the entire department and staﬀ, via phone, email, and social
media. Work on being easygoing and involving people on
various levels because communication is based on a
constant ﬂow of verbal and nonverbal conversations of
thoughts and knowledge.
Being Accountable and Responsible
Managers who do well know how to use power and
authority correctly without putting too much pressure on
their staﬀ. Inﬂuential leaders expect others to do the same,
hold themselves accountable, and accept responsibility for
their own errors. They are capable of making decisions that
are both eﬀective and productive while adhering to
They know how important it is to support and encourage
people's individuality and how important it is to follow
policies and rules in an organization. They are capable of
balancing a variety of viewpoints while taking the right
Having a Vision for the Future
Exemplary leaders envision the future of their company and
set clear, attainable objectives that will beneﬁt the
organization. They exude conﬁdence and optimism, which
motivates those around them.
Being a visionary is tied in with overseeing change while
ﬁnding some kind of harmony between soundness and
development. You must incorporate new strategies without
losing sight of the primary objectives.
Being a visionary requires acknowledging that the world
around you is constantly changing and that what worked in
the past may not work now. Practice being ﬂexible and
quick as you try novel approaches and authorize your
business model to evolve as time passes.
Innovation and Creativity
Leaders must be willing to take risks with their experiments
and promote creativity. This will encourage creative
thinking that will help your company navigate the shifting
usiness landscape and new directions.
The most important thing is not to give up on your goals
and to be open-minded and ﬂexible in how you get there.
Encourage those in your immediate vicinity to devote at
least 15% of their time to exploring novel concepts
through brainstorming and prototype development.
Team Building and Promoting Teamwork
Building and promoting a cohesive team are key
components of eﬀective leadership. Group building is
crucial for driving a diﬀerent and remarkable gathering
with particular characters, inspirations, and abilities.
Solid groups and cooperation are vital to accomplishing a
large number of things on this rundown, like encouraging
development, compelling correspondence, and achieving
your association's objectives. If you recruit and train the
right team, you will create an unstoppable force to drive
your organization's success.
Truly great leaders know that their leadership strength is
based on their capacity to adapt to sudden changes in the
environment and recognize opportunities and when to take
advantage of them.
Your overwhelming desire and curiosity will fuel your
desire to learn and develop continuously. The capacity for
critical thinking, acceptance of uncertainty, social and
emotional intelligence, and the desire and perseverance to
move forward are all necessary aspects of dynamic range.
The emerging business leaders of today's industry possess
distinctive characteristics that set them apart from the
competition. They recognize the signiﬁcance of adapting to
change and are willing to take risks while remaining
They emphasize developing relationships with those in
their immediate environment and look for novel
approaches to overcoming obstacles. When starting their
businesses, new entrepreneurs can ensure that they prepare
themselves for success by taking note of these
December | 2022 22
35. nderstanding the ramiﬁcations for upcoming governments is essential
Ubecause innovation is a practice that is constantly changing. To enhance
the global knowledge base in this ﬁeld and to learn from governments
at the forefront.
The advantages of innovation are abundant, and the government's economic and
social diﬃculties necessitate novel strategies for resolving pressing societal
issues in an environment undergoing rapid change.
Continuously striving for improvement is at the heart of innovation, and the
review has identiﬁed a few cross-cutting things governments can do to maximize
Let's look at it and ﬁnd out more about it!
The government can conceive new ways to scale government services for the
general public. Thanks to advancements in government processes and
technology, it is revolutionizing conceptions of what scale means. New methods
are being found to bring innovative practices into government and to scale them
from minor to huge, for example, through change groups and advancement labs.
Potential arrangements are likewise being recognized at a scale not beforehand
conceivable, both at the little ﬁnish of the range and the enormous.
December | 2022 33
36. Redeﬁning the Boundaries of Citizen-government
Countries are increasingly recognizing that good ideas may
originate outside of government. Governments can learn
new concepts and methods while fostering trust and
inclusion by assisting citizen-driven innovation. This is
accomplished through innovative initiatives like the Agents
of Open Government initiative in So Paolo, Brazil, where
citizens instruct civil servants in open government courses.
Countries are also using technological tools to encourage
citizen innovation. One example is Finland's online
platform, Place to Experiment, which connects citizen
innovators with government and crowdfunded resources to
ﬁnd new ways to improve government programs.
Overcoming Bureaucratic Obstacles
Innovation in the public sector may be hampered by
internal regulations, procedures, structures, and the
behaviors they generate. Innovative governments are
employing methods to overcome these obstacles with
problem-oriented innovation teams, cross-government
innovation networks, user-centered design, and fostering
the free ﬂow of data and information across and beyond the
public sector. Innovation may be successful within various
organizations but will never spread throughout the
government if it cannot overcome bureaucratic obstacles.
Facilitating an Innovation-Supporting Culture
Culture is possibly the most signiﬁcant enabler and an
obstacle to government innovation. Oﬃcials in established
traditional cultures may be reluctant to take the lead,
support eﬀorts to improve connections between government
employees and citizens, or be open and honest with the
Government employees, on the other hand, are more likely
to lay the groundwork for unlocking the other factors
outlined above if they are allowed to be open and
innovative, as well as if they are aware of the value and
impact that innovation has both within the government and
on the people it serves. With support from the highest levels
of leadership, government culture is developed both from
the top down and from the bottom up by developing
innovative tools and skills for every public servant.
Establish Alliances with all Relevant Parties
Even though many nations are insourcing and building
skills and capabilities within their governments, the
- Shreyasi Shke
government cannot do everything. Partnerships with
businesses, experts, civil society organizations, and the general
public must be formed that are strategic and ongoing. Each has
skills and strengths, but government innovation is most
successful when all three work together.
Therefore, civil servants must balance and interpret the
sometimes conﬂicting priorities of these various groups and
have the authority to decide how to apply what they have
learned. Legislatures from diﬀerent purviews and nations can
likewise act as helpful accomplices, as many oﬀer everyday
diﬃculties and may have formulated arrangements that can be
reproduced or gained from.
Legislative and Regulatory Frameworks for Data
Governments that treat data as an asset help reduce the risks to
privacy and security that come with more human-machine
interactions. Additionally, data are more easily discovered,
exploited, and shared with the public through connection
conduits like data portals when properly managed through
sound governance. When implemented correctly, these
channels can mitigate the adverse eﬀects of government silos
and bureaucratic barriers.
A data release is the ﬁnal aspect of data governance. Open-by-
default data policies encourage nations to consider the
downstream uses of data from the time it is collected. This can
facilitate innovation as data moves from the government to the
Any business that wants to remain successful and competitive
must embrace new technologies in global business. By
utilizing computerized devices, for example, man-made
reasoning, superb information examination, and
mechanization, organizations can acquire the upper hand in
their particular business sectors.
In addition, businesses can develop individualized solutions
that are more likely to be accepted by consumers worldwide if
they gain a deeper comprehension of customers' needs and
trends through research and data analysis. Therefore, for
modern businesses to succeed in today's rapidly evolving
global market, they must remain ahead of the technological
December | 2022 34
52. The way of business solutions
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