Archetypes
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The document discusses transforming emotions into archetypes to develop sellable identities for branding. It describes factors like strengths, weaknesses, and stimuli responses that influence archetypes. The document also mentions assessing archetypes based on images, attributes, thinking processes, and adoption of Erikson's stages of development. Finally, it discusses using personality tests to help frame branding strategies.
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Archetypes
- 1. Archetypes Transforming Emotions into Sellable Identities for our client’s branding process (Exploration & Growth of Your Brand)