Sometimes marketing feels like a roller coaster of different trials and tribulations. But many times there are simple rules that determine success and failures. Read this infographic to gain insight into some of these rules.

1. MARKETING
Chutes & Ladders
REQUIRED: DICE & BEER
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50 51 52 54 55
48 47 45 44 42
33 35 37 3839 40
31
28 26
18 20 21 22 24
16
14 13
11
9
1 2
4
6
8
marketing
master
?!
10% unsubscribe
from your
mailing list in the
last blast.
Your website is
still not
mobile-friendly.
HELLO 2.0.1.4.
Eeeek.
You created a
beautiful and
useful slideshare.
100,000 views!
Marketing and
Sales are aligned.
Say whhhhat?!
Generic
messaging on
product page.
Blah.
Gate content
too early - lose
90% of your
visitors
Targeted ads
to high priority
accounts draw
top visitors
Broad
keyword
targeting for
PPC.
There goes
the bank.
Didn't measure
content
success before
creating more
content
Leverage
big data and
predictive
analytics to
recommend
best content
Deliver your
financial ebook to
financial industry
site visitors.
They eat it up.
Define your
target accounts
to set up
Account-Based
Marketing
START
HERE
Give your sales
team better
sales intelligence
on qualified
leads
$
Publish crappy
content, keep
promoting
Personalize your
CTAs onsite.
42% better
conversion.
Booya!
$
$
$
Webinar goes
over 30-minute
time slot into
the 45-minute
mark
Your PR goes
nowhere.
Oh wait, it's an
advertisement.
Write a kick-ass
blog post
Spend $40,000
on attending a
conference.
Result:
1 possible lead.
$$
"What's all this
big data fuss
about?!"
No time for
content
creation!
Gotta get these
emails out!
12
Effectively
score leads,
your sales
team's all
smiles
Map your
content,
discover your
assets
536
tweets on your
ebook status
Your infographic
shows up first in
organic search
for your
targeted
keyword.