New features in the Insightera personalization platform that engages your prospects based on their customer journey. The new features include segmenting according to Fortune 500 / 1000 companies, segmenting known or unknown visitors, a campaign preview feature and optimizing your A/B campaigns with Auto-Tune.
2. Webinar:
Engage Your Prospects Based on
Their Customer Journey
June 3, 2013
Mike Telem
VP of Business Development
& Co-founder
David Myers
Marketing Campaign Strategist
4. • Segments Inbound prospects in real-time based on:
• Auto-engages segmented prospects with
personalized content or offers while on site and in
context, even if they are anonymous
Real-time B2B Personalization
5. Segment Fortune 500 / 1,000 Companies
• Firmographic Segmentation
• Identify and target top USA companies
• Example: Different content for Enterprise and SMB
7. Identify Known and Unknown Visitors
• Customer journey and stage of sales cycle
• Content offering and gating based on
known/unknown visitors
• Example: E-book offer for unknown visitors
8. Preview for Testing Campaign Calls-to-Action
• Set up campaigns: Dialog, Inzone, Widget
• Efficient and improved campaign testing environment
• Test, preview and share before going live
9. • A/B and multiple campaign testing
• Learning and optimization tool
• Automatically runs highest converting campaigns
• No more guesswork
• Most relevant content for top-funnel prospects
• Example: Account-Based Marketing and Real-time Marketing
Auto-Tune Campaigns
11. Personalizing & Optimizing Landing Pages
• Firmographic Relevancy (Fortune 500 / SMB)
• Selects the most converting Calls-to-Action
• Knowing the user's device (mobile, tablet)
• Real-time decision to display content
• Intuitive, learning algorithms that maximize ROI
12. Personalizing & Optimizing PPC Campaigns
SEO, PPC and Display Ads - 45% of marketing budgets*
How can you optimize?
• Landing page optimization
• Based on source, industry & location
• Dynamic keyword insertion / messaging on landing page
• Use Auto-Tune findings in PPC adverts
*2012 IDC tech marketing barometer study
Segment: Organizations: Fortune 1000I think this slide should review the value for this feature. Why someone would want to do it, how it empowers their campaigns even further.
Let’s talk more about the value, customer journey, content gating? ?Sandbox=introShow Unknown visitor option in SegmentAs a Campaign for the Unknown Visitor show campaign ?Sandbox=introFor unknown visitor showing the Insightera Introduction Video.
Add ValuesSegment ?sandbox=previewCampaign is “Webinar Promotion” – dialog box right hand side with webinar promotion banner
See example ?sandbox=auto-tuneB2PReal-time Marketing and Account Based MarketingCampaigns: Test - Account-Based Marketing / Test - Account-Based MarketingA/B test group: Real-time & Account-Based
Before the next slide, let’s add an invite slide for the next two upcoming webinars.