No business — regardless of industry or size — is immune to digital disruption. It’s up to business leaders to decide: Be the disruptor or be defeated by one. But what does the path to digital transformation look like? While the journey is unique for every business, this is a strategic framework crafted by Insight’s Digital Innovation team to ensure success. Learn more here: http://ms.spr.ly/6008rNbQg

1. 3. Ideation & developmentAdopt a product mentality.
Conversational agents AI & machine learning
Continuous services with
a partner
Workforce applications Big data eCommerce
Customer Relationship
Management (CRM)
applications
Internet of Things (IoT) Cloud
Structured collaboration
tools
Radio-Frequency
Identification
(RFID) tags
Blockchain
Augmented Reality (AR)/
Virtual Reality (VR)
Who will you need to be successful?
The Chief Information Officer (CIO) is often leading digital transformation,
closely followed by the CEO. However, true digital transformation success
requires enterprise-wide, cross-functional engagement.
What metrics do you need to measure?
Operational efficiency (productivity,
cash flow, gross margin)
Customer satisfaction (Net Promoter
Score [NPS],
Customer Satisfaction [CSAT])
Business performance (sales,
revenue, profit)
Market share Customer engagement
Lead generation, customer conver-
sion and/or sales
Shareholder value
Employee engagement and
satisfaction
Business agility
of companies have reported measurable
value from big data and AI initiatives.2
1
Capgemini. (2017, June 27). The Disconnected Customer: What digital consumer experience leaders teach us about
reconnecting with customers.
2
NewVantage Partners LLC. (2018, Jan. 8). Data and Innovation: How Big Data and AI are Driving Business Innovation.
3
MuleSoft. (2018, Feb. 21). MuleSoft Connectivity Benchmark Report.
The most critical enabler of
successful transformation isn’t
data, technology, content or
event strategy. The top enabler
is related to the people.
–Martha Mathers, Practice Leader, Marketing
and Marketing Technology, CEB
The Digital
Transformation Journey
A guide to navigate the innovation process
2. ReactionAs a result of disruption, what do you need to do?
83% of IT decision makers say increasing IT
operational efficiency is a top priority.3
Put the experience at the forefront of your strategy.
Define the experience you are trying to create.
1.Disruption
5. Define operating model
Key questions to ask:
How will you monetize the initiative?
How will you deploy and support it internally?
Do you have or need a development team?
Do you need to engage a continuous services model?
Transformation
Engage
cross-functional
leaders.
Create a
business case.
Craft specifications,
backlog features.
Define product
or service.


 


 
  

Refine.Measure results.Launch.
73%
Evolving customer behaviors
8 in 10 customers would pay more
for a better customer experience.1
Increased competitive pressure
Emerging technology
72% of businesses believe
Artificial Intelligence (AI) will
cause the greatest disruption.2
Adjacent market disruption
Other factors
Optimize operations and
make your workforce
more efficient?
Launch a new product
to market?
4. Define enablers
Whattechnology innovations will help support this new initiative?
The first step on the digital transformation journey
is to recognize the catalyst for change.
TIP