This document discusses the history of facial coding from Darwin to modern automated systems, and how facial coding can now be used to analyze thousands of videos from around the world to measure emotional reactions and predict consumer behavior, providing insights to brands in as little as 48 hours. Facial coding captures subtle, unconscious facial expressions to understand perceptions of ideas and categories, and can show the likelihood of brand recommendations, purchases, and becoming a fan based on reactions measured.

1. Finding & Measuring
Disruption Potential
2005 Luca Bruno, 2013 Michael Sohn - AP

2. 1800s
Darwin
The Expression
of Emotions in
Man and
Animals

3. 1960s
!
Ekman
Facial Action
Coding System
(FACS)

4. 2010s1800s 1960s
Coding
Automated
Facial
Coding
Emotions

6. 15” to 5’
content length
20+
categories
Facial Coding
in Advertising
1,000+
videos tested
30+
countries

7. Tap into the mind of millions

8. Subconscious reaction to whole categories
80
70
60
50
40
30
20
%happiness
Months
Stagnation
Disruption

9. Validate ideas quickly with true behavioural data
48hQuick
turnaround
300Hundreds of
people
5Minutes to order
a study
10xFaster than
traditional
methods

10. 85%Likelihood of brand
Recommendation
60%
Likelihood of
making a
purchase
74%Likelihood of
becoming a fan of
the category
Get actionable insights and predict behavior