In the latest edition of ITC's Masters of Marketing webinar, Marketing Automation Expert Henna Javed spoke about A/B testing and how to use it to your agency's advantage.

1. Test Your Way to Success: Using A/B Testing to
Optimize Your Agency’s Email Marketing
Masters of Marketing
Henna Javed – Marketing Automation Expert
The webinar will begin shortly

2. Welcome to Masters of Marketing!
• Find a recording of this webinar at resources.getitc.com/masters-
of-marketing
• Ask questions in the webinar questions/chat box
• Join the conversation on Twitter with the hashtag #MastersMktg
(follow us at @InsTechCorp!)
• Join us next time on December 19th, 2019
Topic: The Basics of Pay Per Click Marketing
Hosted by: David Ray

3. What is A/B testing in the marketing
world?
• Marketing experiment comparing two versions of
a page or other marketing tool which have one
varying element
• Buttons
• Layouts
• Fonts
• And more
• Determine which variation performed better
• Result is used to optimize future marketing
ventures

4. What is A/B testing in email marketing?
• Testing two different emails which
have
one variable
• Determine which variation performed
better (save the results!)
• Use the variable that tested better in
your future emails

5. Why should you A/B test?
• Email is one of the top performing marketing solutions
• A/B testing will improve your metrics
• Open rates
• Click through rates
• It will help generate revenue and increase conversations
• Get to know what works for your audience

6. Let’s look at some A/B tests you can try!

7. Sender
Would you open this?
• Henna from Insurance
Technologies Corporation
• hjaved@getitc.com
Or this?
• Insurance Technologies
Corporation
• marketing@getitc.com
Source: litmus.com

8. Subject Line
Would you open this?
Auto Insurance Rates
Or this?
Henna, check out these auto
insurance rates in Dallas
Source: litmus.com

9. Preview Text
What is a preview text?
• A snippet pulled from the body of your email and displayed
in your inbox as a preview of what’s in the email
• Can be customized
Source: litmus.com

10. Call to Action
Click here!
CONTACT US
Click here to read
more>>
GET A QUOTE
Click here to send us an
email!
CALL US

11. Length, Copy, &
Formatting
Source: slideshare.net
Source: reallygoodemails.com

12. Day & Time

13. Visuals
• Our brain loves visuals
• But would it work for your audience?

14. Best practices
conclusion
• Test one variable at a time
• Record and save your results
• Have a goal in mind

15. Thank you for joining us!
A recording of this webinar will be posted at:
resources.getitc.com/masters-of-marketing
Henna Javed – Markeing Automation Expert
Twitter: @hennaITC