In this report, Innovius Research has covered Market size, Key Trends, Market Drivers and challenges, Men’s skin care Top Brands & Comparison, etc. Research done by: Innovius Research (www.innoviusresearch.com) Presentation designed by: Innovius Designs (www.innoviusdesigns.com)

1. Australian Skincare Market
Men’s Skincare Market

2. Key Players in Sports Betting App
Market Overview
 Revenue in the Skin Care segment amounts to US$XXXXm in 2018. The
market is expected to grow annually by X% (CAGR 2018-2021).
 In global comparison, most revenue is generated in the United States
(US$XXXXm in 2018).
 In relation to total population figures, per person revenues of US$XX
are generated in 2018.
 Growth during the next few years is expected to be higher as
compared to the growth during 2012-2017. According to the research
firm Canadian, market grew at a rate of X% during 2012-2017
Key Players
1,650.0
X
2018 2021
 Over the forecast period, face masks is projected to see the
strongest growth in value terms at constant 2017 prices
within skin care.
 Growth will be driven by consumers’ demand for easy-to-
use products which deliver multiple benefits.
 Consumers are becoming more and more aware of the
prevalence of harmful chemicals in personal care products.
Hence, the demand for organic cosmetics products are
expected to be growing faster as compared to the
chemical-based products
 Companies with a strong natural positioning performed well
in 2017. Aesop Retail, BWX and Self Care Corp were
amongst the fastest growing brands in value terms
Key Trends
Rising Demand for Face Masks
Higher Demand for Organic Products
Australia Skincare Market Size (USD Billion)
AUSTRALIA SKINCARE MARKET
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3. Key Players in Sports Betting App
Overview
 In Australia the male grooming sector, dominated by
Unilever (with X per cent in 2016), is estimated to be
worth $XXX million – just a small part of the total 3.6
billion cosmetics and personal care market (IBIS
World). But while perceptions and habits are shifting,
the Australian man is still less concerned with his looks
and appearance than his global counterparts, with X
per cent believing it to be important or very important
(Datamonitor).
In the year to March 2016, X million Australian men 14+ purchased at least
one skincare product in any given six months, the latest findings from Roy
Morgan Research reveal. While this equates to a much lower proportion than
women who buy skincare products in the same period, it is still a sizeable
market.
Skincare products purchased by Australian men in an average 6
months: by age
 Hand-and-body lotion is the most popular skincare
product among Aussie men, purchased by X% in an
average six months. This puts it well ahead of facial
moisturiser and facial cleanser.
 This pattern is consistent for all age groups except
the under-25s, who are marginally more likely to buy
facial cleanser (X%) than hand/body lotion (X%). Of
all the age groups, 25-34 year-olds are most likely to
purchase hand/body lotion, facial moisturiser, and/or
facial cleanser.
Notable Stats
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
Under 25 25-34 35-49 50-plus Total Men
Facial Moisturiser Facial Cleanser Hand/ Bosy Lotion
AUSTRALIA STATE OF MALE GROOMING
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4. Key Players in Sports Betting App
Market Drivers
 Men are expected to take a greater interest in personal grooming
over the forecast period, and as such, they will be more willing to
spend on men’s skincare products.
 As per Roy Morgan, In the year to March 2016, X million
Australian men 14+ purchased at least one skincare product in
any given six months
 Additionally, the global market for male grooming products is
booming. It is projected to reach US$X billion by 2020,
according to Euromonitor. Valued at US$X billion in 2015
Falling Demand of Shaving Products1
 In Australia, men’s shaving is projected to continue to decline in
value terms at constant 2017 prices, due to the consumer shift
towards facial hair. As the clean-shaven look is no longer viewed
as the only acceptable style in corporate and social settings,
styles with more facial hair have become more mainstream.
Men’s Skincare is yet Not as Popular as Women’s2
 Even though Australian men are taking more interest towards Skin
care products, demand is not yet as high as female products.
 Existing brands and new brands need to focus on innovation and
new ways of marketing to pull more customers towards their
products
Market Challenges
Rising Men’s Grooming Sector1
Increasing Health Consciousness Among Men2
 As per the industry experts, Aussie men are taking total health
more seriously in the recent past.
 According to Priceline Pharmacy, More Aussie men are purchasing
skincare and makeup products and incorporating them into their
daily grooming routine
 Products such as eye cream, serum, primer and anti-aging gel are
gaining popularity in the country
MEN’s SKIN CARE MARKET DYNAMICS
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5. Parent Company Name Brands Description Segments Strengths Weaknesses
 Dove
 Pond’s
 Vaseline
 Unilever is the market leader in the
Men’s skincare segment in Australia
with three major brands.
 Face Scrub
 Face Wash
 Moisturizer
 Body Lotion
 Self Tanner
 Global brand
 Extensive portfolio
 Market leading position
 Not many natural
products
 Not appealing to the
premium segment
 Gillette
 Olay
 P&G is the second largest company in
Australia in the men’s skincare segment.
It owns the leading shaving cream
brand Gillette.
 Shaving Cream
 Facial Oil
 Anti Aging Cream
 Moisturizer
 Facial Mask
 Global brand
 Extensive portfolio
 Market leading position
 Not many natural
products
 Not appealing to the
premium segment
 Nivea
 Beiersdorf is a German company that
owns one of the Australia's leading
skincare brand Nivea
 Face Wash
 Moisturizer
 Beard Wash
 Face Scrub
 Strong market position
 Highest selling in the
face-care and
hand/body lotion
segments
 Not many natural
products
 Not appealing to the
premium segment
 Garnier
 L’Oreal
 L’Oreal is a French brand that offers a
number of Men’s products under
L’Oreal and Garnier brands.
 Shaving Gel
 Face Wash
 After Shave
 Moisturizer
 Face Scrub
 Beard Moisturizer
 Product innovation
 Strong position of the
Garnier brand in the
face wash segment
 Perceived as a Women’s
brand
 Aesop
 Aēsop is an Australian skin care brand
owned by Brazilian company Natura.
 It is a specialized high-end men’s
skincare brand with premium pricing
 Focuses on natural products
 Post Shave Lotion
 Facial Cream
 Hand Cream
 Face Cleanser
 Facial Toner
 Facial Scrub
 Natural products
 Local-made
 Leading domestic brand
 Marketing limitations
 Not appealing to the
mass
MEN’s SKIN CARE TOP BRANDS & COMPARISION
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6. Parent Company Name Brands Description Segments Strengths Weaknesses
 Neutrogena
All products are made in Australia using
native, natural ingredients. Contains no
parabens, sulphates, artificial colours,
synthetic fragrances or animal derived
ingredients. Designed, manufactured and
formulated in Australia.
 Face Wash
 Face Scrub
 Face Lotion
 Moisturiser
 Natural Ingredients
 Strong Domestic
brand
 Limited distribution
capabilities
 Competition with
bigger brands
 Gentleman’s Brand
Co.
Gentleman’s Brand Co blend formulas
using trusted natural ingredients, bush
botanicals and premium plant-based
extracts. Designed, manufactured and
formulated on the east coast of Australia
 Face Wash
 Face Scrub
 Face Oil
 Anti-Aging
Moisturizer
 Shaving Cream
 Shaving Gel
 Premium Brand
 Natural ingredients
 Local production
 Limited customer base
 Handsome
HANDSOME products are designed
specifically for men and simplify the
process of creating a personal skincare
routine
 Face Wash
 Face Moisturizer
 Shave Gel
 Face Scrub
 Natural Ingredients
 Focused men’s brand
with domestic feel
 Low market presence as
compared to the maor
players
 Hunter Lab
The company aims to reinvigorate the
marketplace by uniting the traditional
grooming experience high quality,
natural, scientifically formulated and
environmentally sustainable expectation
of today’s market, and provide skincare
solutions which set the benchmark for
both men and women interested in
healthy living
 Moisturizer
 Facial Scrub
 Shaving Foam
 Anti-Aging Serum
 Natural Ingredients
 Focused men’s brand
with domestic feel
 Product innovation
 High price of the
products
 Limited distribution
MEN’s SKIN CARE TOP BRANDS & COMPARISION
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7. Parent Company Name Brands Description Segments Strengths Weaknesses
Black Leopard
Skincare
Black Leopard Skincare offers men’s
products. The company’s product
ingredients are naturally derived
 Shaving Gel
 Moisturizer
 Face Scrub
 After Shave Balm
 Natural products
 Growing presence in
Australia
 Local-made
premium product
 Relatively new brand
 Limited presence in
the market
Milkman Australia-based manufacturer of
skincare products with focus on
beard maintenance products.
 Beard Oil
 Beard Balm
 Moustache Wax
 Established brand in
beard segment
 Locally-made
products targeting
the growing beard
maintenance
segment
 Limited product
portfolio
MEN’s SKIN CARE TOP BRANDS & COMPARISION
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8. Ingredient Description Brands using this ingredient
Activated Charcoal  Activated charcoal draws bacteria, poisons, chemicals, dirt and other
micro-particles to the surface of skin
 Hence, it is used in multiple skin care products
L’Oreal, Clinique, Nivea
Aloe Vera  Aloe vera gel contains two hormones: Auxin and Gibberellins. These
two hormones provide wound healing and anti-inflammatory
properties that reduce skin inflammation
 Primarily used in face wash, and face scrubs
Brickwell, Nivea, Plamolive
Shea Butter  Shea butter is a plant lipid extracted from the karite tree that is used
as an emollient in cosmetics. Shea butter is a gentle and effective
moisturiser. It contains oleic acid, a saturated fatty acid which is highly
compatible with the sebum naturally produced by our skin, which
means it's readily absorbed and is said to help the absorption of other
active ingredients.
Nivea, L’Oreal
Coconut Oil  Coconut oil is beneficial for use in cosmetics, typically as a moisturizer,
and in soaps. Historically, Coconut Oil was used as a remedy for
treating illnesses and infection, healing wounds, promoting the
growth of strong bones, and protecting skin against blemishes.
Aesop, Sukin, Nivea
Jojoba Oil  Jojoba oil is an excellent moisturiser and emollient for skin and scalp.
Due to jojoba oils affinity with human sebum, it is more readily
absorbed by the top layer of the skin and helps to balance sebum
production. It also conditions the hair by lightly coating it, adding
shine and manageability.
Gentleman's Brand Co, Hunter Lab, Aesop
MEN’s SKIN CARE INGREDIENTS TREND
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9. Ingredient Description Brands using this ingredient
Olive Oil  The antioxidant substances present in the olive oil fight free radicals
and slow down the aging of the skin. Olive oil is emollient and
soothing. By regularly using olive oil products, the appearance of the
first (and later) wrinkles is delayed and the skin becomes more toned
and elastic
Hunter Lab, L’Oreal, Aesop
Hyaluronic Acid  Hyaluronic acid is a natural substance in skin that has the stunning
capacity to attract and hold vast amounts of moisture. It works
overtime by replenishing skin to enhance a healthy look and feel
Hunter Lab, Neutrogena, Gentleman’s Brand Co
Alpha Hydroxy Acid  Alpha hydroxy acids are a group of natural and synthetic ingredients
that, when properly formulated, can exfoliate the uppermost layers of
skin.
 Anyone concerned with looking younger, longer should consider
adding an alpha hydroxy product to their skincare routine.
Hunter Lab, Neutrogena, Gentleman’s Brand Co
Green Tea  Research has established that topical application of green tea leaves or
extracts have many benefits for skin, including anti-aging properties.
The polyphenols in green tea possess potent antioxidant and skin-
soothing properties, and show significant promise for improving the
appearance of sun-damaged skin
Beeswax  Common products that can be made with the use of beeswax in their
formulation are skin moisturizers, and body creams. In this type of
body care, beeswax plays the role of an emollient (skin softening
and/or soothing) and humectant (attracts water and helps to absorb it
in the skin).
Brickwell, Aesop
MEN’s SKIN CARE INGREDIENTS TREND
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