Innovative Molecules - A case of reshoring

1. O V S S P A
A C A S E O F R E S H O R I N G
INNOVATIVE MOLECULES
Jessica Agugiaro, 836055
Alessio Boccaletto,842337
Carmen Castro, Erasmus Student
Marilisa Chioccarello, 824015
Giulia Panighello, 833356
Gabriele Squarzola, 860976
Andrea Vitadello, 832336

2. Reshoring in Italy
History
Why Ovs
Ovs offshoring
Ovs reshoring
S U M M A R Y

3. R E S H O R I N G
I N I T A L Y
EVOLUTION OF RESHORING PHENOMENA
source: wired.com source: ilsole24ore.it

4. TO GIVE EVERYONE, EVERYDAY,
THE FREEDOM TO DRESS WITH
AN ITALIAN STYLE AT THE
BEST POSSIBLE PRICE

5. O V S S . P . A . I S I T A L Y ' S L E A D I N G G R O U P I N T H E C L O T H I N G
M A R K E T , C R E A T I N G , D E V E L O P I N G A N D M A R K E T I N G
M E N S W E A R , W O M E N S W E A R A N D C H I L D R E N S W E A R U N D E R T H E
O V S A N D U P I M B R A N D S .
T H E O V S B R A N D W A S C R E A T E D A S P A R T O F T H E C O I N G R O U P
I N 1 9 7 2 . A S T H E N E T W O R K E X P A N D E D , I T H A S S U C C E S S F U L L Y
D E V E L O P E D G R E A T M U T U A L T R U S T W I T H C U S T O M E R S ,
A C H I E V I N G B R A N D A W A R E N E S S O N T H E I T A L I A N M A R K E T
E Q U A L T O 9 7 % I N 2 0 1 3
1ST APPAREL RETAILER IN ITALY
7% GROWING MARKET SHARE
1.32 BILLION NET SALES
OVER 1200 STORES
OVS ULTIMO PREZZO SHARE 5.05€
3795 EMPLOYEE

6. W H I T S A N D B A Y
O V S i m i t a t e s t h e
s a m e s t r a t e g y o f
l u x u r y f a s h i o n
c o m p a n y : t h e y
w e r e t h e f i r s t
R E S H O R I N G .
O V S w a n t s t o b e
d i f f e r e n t a g a i n s t
c o m p e t i t o r s ,
w h o a r e s t i l l
O F F S H O R I N G
O V S u s e s t h e
c o m p e t i t i v e
a d v a n t a g e o f
M a d e i n I t a l y
W H Y
O V S ?

7. O F F S H O R I N G
O V S
SINCE THE BEGINNING OVS HAS RELYED ON
THIRD PARTY SUPPLIERS, MAINLY LOCATED IN
EST EU (TURKEY), AFRICA, FAR EAST
(BANGLADESH, INDIA AND CHINA).
ALL THE PRODUCTIONS ACTIVITIES ARE
MONITORED BY OBS (ORIENTAL BUYING
SERVICES) AN OVS’ SUBSIDIARY IN HONG KONG.
LOWER OPERATIONAL AND LABOUR COSTS
FOCUS ON CORE BUSINESS AREA THAT INCREASE REVENUE AND PROFITS
TAX ADVANTAGES
MORE FLEXIBILITY AND MORE CAPABILITY TO REACT TO ENVIRONMENTAL
CHANGES.

8. R E S H O R I N G
O V S
CONSUMER INCREASINGLY RESPONSIVE TO MADE IN ITALY and QUALITY
REDUCTION OF THE GAP BETWEEN ITALIAN AND FOREIGN COUNTRIES
LABOUR COSTS
EXTREME DISTANCE FROM FINAL MARKET
LOW LEVEL OF QUALITY CONTROL
TIME-TO-MARKET

9. BACK TO CLOTHES MANUFACTORING TEXILE DISTRICTS
THE LONG LASTING TRADITION AND EXPERIENCE IN CLOTHES
MANUFACTURING OF VENETO AND PUGLIA REGIONS.
A STRONG POLICY BY THE REGIONS TO ATTRACT NEW INVESTMENTS
COLLABORATION BETWEEN AND
TO DEVELOP THE RESHORING
— the value of reshoring is about € 1 billion —
#OVSARTSOFITALY PROJECT
“ If we take a thread and we give it to four italian entrepreneurs, they will make four different clothes.
If we give the thread to four german entrepreneurs, they will make four identical clothes. We should enable the
emergence of this treasure and this difference.”

10. R E F E R E N C E S
H T T P : / / W W W . C O R R I E R E . I T / B E L L O - I T A L I A / N O T I Z I E / V E N D I A M O - C U L T U R A - N O N - A B I T I - I N D U S T R I A -
F A S H I O N - B E L L O - I T A L I A - 6 F A 0 7 3 C 6 - 6 3 0 1 - 1 1 E 6 - 9 C 0 4 - F C 2 6 0 B E A 0 F 0 E . S H T M L
H T T P : / / W W W . W I R E D . I T / E C O N O M I A / B U S I N E S S / 2 0 1 4 / 0 8 / 0 1 / B A C K - R E S H O R I N G - I T A L I A - A Z I E N D E -
D E L O C A L I Z Z A Z I O N E /
H T T P : / / R I C E R C A . R E P U B B L I C A . I T / R E P U B B L I C A / A R C H I V I O / R E P U B B L I C A / 2 0 1 5 / 1 0 / 2 5 / E - L E - A Z I E N D E -
T O R N A N O - A - C A S A - P R O N T O - L O - S B A R C O - D I - O V S B A R I 0 9 . H T M L
H T T P : / / W W W . N I N J A M A R K E T I N G . I T / 2 0 1 5 / 1 1 / 1 9 / R E S H O R I N G - B U S I N E S S - D E L L A - M O D A - I N - I T A L I A /
H T T P : / / W W W . I L S O L E 2 4 O R E . C O M / A R T / M O D A / 2 0 1 5 - 0 6 - 1 1 / R E S H O R I N G - M A N I F A T T U R A - D E B U T T A -
P I A N O - S M I - P W C - - 1 0 2 4 1 5 . S H T M L
H T T P : / / W W W . T H I S M A R K E T E R S L I F E . I T / M A R K E T I N G / B U S I N E S - S O C I E T Y / I L - F E N O M E N O - D E L - B A C K -
R E S H O R I N G - N E L - T E S S U T O - I N D U S T R I A L E - I T A L I A N O /
H T T P : / / W W W . I L S O L E 2 4 O R E . C O M / A R T / I M P R E S A - E - T E R R I T O R I / 2 0 1 6 - 0 5 - 2 3 / I T A L I A - P R I M A - L I N E A -
R E S H O R I N G - 0 9 0 1 3 9 _ P R V . S H T M L ? U U I D = A D A Y E T N
H T T P : / / E V E N T I . I L S O L E 2 4 O R E . C O M / D O C U M E N T S / 2 0 1 5 / 5 5 7 E 8 A 1 C A 9 0 D 2 . P D F
H T T P : / / W W W . S O L D I O N L I N E . I T / N O T I Z I E / A Z I O N I - I T A L I A / I P O - O V S - L - A T T I V I T A - D E L L - A Z I E N D A ? C P = 1
H T T P : / / W W W . I L S O L E 2 4 O R E . C O M / A R T / I M P R E S A - E - T E R R I T O R I / 2 0 1 6 - 0 5 - 0 8 / S F I D A - R E S H O R I N G - I L -
M A D E - I T A L Y - 0 8 1 4 1 3 _ P R V . S H T M L ? U U I D = A D Y T H Y D
H T T P : / / A R T S O F I T A L Y . O V S . I T
H T T P : / / W W W . O V S C O R P O R A T E . I T
H T T P : / / W W W . O V S C O R P O R A T E . I T / I T / W A Y - W E - W O R K / W E - A R E - W E - D O