The founder of Innovation Women, a speaker's bureau for entrepreneurial and technical women, talks about how to get more speaking engagements and get yourself on stage at conferences and events. Public Speaking, Speakers, Panelists, Keynotes.

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Getting the Gig: Getting on Stage
Bobbie Carlton, Founder
Innovation Women
@BobbieC

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Who? Me?

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Close your eyes and imagine…

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Did it look like this?

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Conferences & events
have a sex problem…

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A VISIBLE sex problem...

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A very VISIBLE sex problem...

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So bad, it’s mocked…
Congrats, you have an all-male panel!

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Innovation Women on Speaking

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The 5 “C’s”: Speaking Benefits

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Customers

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Career

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Cash

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Circle

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Credibility
When you are on-stage
you are the expert!.

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“You can improve your value
by 50 percent just by learning
communication skills - public
speaking."
Warren Buffet on Speaking

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Building Your Platform

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The Tools
● Your speaker package
● A video
● A social media presence
● Speaking abstracts
● Presentations
● “Speaker”

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Make Some Decisions

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Who is Your Audience?

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Getting Paid to Speak

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How Do I Get Paid?
50%
22%
8%
8%
2%
2%
8%
PER SPEAKER BUDGET
$0 <$1000 $1001-$2500 $2501-$5000 $5001-7500 $7501-10,000 $10,001+

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Event Managers Pay…
Sometimes
42%
Always
0%
Never
37%
Other
21%
Sometimes Always Never Other

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Am I really paid speaker material?
“You’ll never be heard sitting in the audience.”

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How do you get paid to speak?
• Do you really want to?
• Do you offer real value?
• Know the event’s business model

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Other Ways to Get Paid

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Pro Tip: Learn to ask/tell…

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Pro Tip: Know the landscape…

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We Make You Choose
• I always get paid
• I sometimes get paid
• I usually get paid but make exceptions
• I speak for visibility
• Everything is negotiable

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Where Will You Speak?

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The Speaker’s ParadiseTM
• 50,000 total
• 559,625 monthly
• 2,000,000 annual
• PLUS 92,000 biz orgs

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Other Opportunities
• Service Clubs, Chambers
• Colleges, Universities
• Corporations/Vendor Events
• Media

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Directories

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G.A.S.P

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G – Get the Gig
• Know the decision-makers
• Call for speakers/Request for speakers
• Understand the decision cycles

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Opportunities: Who to Watch?
#ChangeTheRatio
#GenderBalance

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A – Know the Audience
• Audience size and makeup
• Beginner or expert
• Roundtable or massive theater
• Appropriate expectations

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S - Sell Your Story
• Know your own goals but focus on the audience
• Don’t be a commercial
• Be FUN/Not boring

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Offer to Find Other Panelists

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P - Phollowup
• After you pitch, follow up with a reminder
• Just because one opportunity doesn’t work,
doesn’t mean others won’t
• Leads go cold quickly

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Review
• There are opportunities for you!
• Public speaking is good
• G.A.S.P.
• Yes, you can get paid, if…

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Questions?
Give me your card for the slides

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Introducing Innovation Women