Dr Andy Knox talks about the three pillars of engagement for their video communications strategy: Empower people; Encourage participation; and Perpetuate rEvolution.

1. From Reacting to
Pro-acting
Andy Knox
Better Care Together, Morecambe Bay

2. • Empower People
• Encourage Participation
• Perpetuate rEvolution

3. Empower People
• Who are the most trusted professionals in the UK?
• Simple, easy to access, good advice
• Engaging and enthusiastic
• https://youtu.be/-asyBAgP688
• Education and empowerment
• https://youtu.be/oLiwBcSyeTE?list=PLhU9kcG04dzYDkWHIFORnj5d9
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• It makes spaces and time for the coaching conversations we need in
our increasingly complex days

4. Encourage Participation
• Shifting the balance
• Becoming Proactive
• A solutions-focussed
approach
• How do we build health in
society?
• What do we even mean by
health and wellbeing?

5. The Deeper Purpose
• Health as a Social Movement
• Using technology for a better society not to
replace it
• We simply don’t have the answers
• We need conversations like we’ve never had
before
• That means engaging differently
• ABCD must not become abusive
• So, we are using videos to call these
conversations - 5 themes
• https://youtu.be/XaxZmmXNX_A
• And learning as we go - 7 seconds, 3
minutes

6. Stirring the Pot (Perpetuating
the rEvolution)
• We don’t just want to talk
• We want to shape the future
together
• So, we need a good harvest!
• https://youtu.be/W6gEdLSF3S
Y
• Tell the story and build
momentum