The document provides tips for startups on approaching venture capital (VC) firms for funding. It advises startups to understand the investor's focus areas before pitching, to present a clear project plan rather than ideas, and to let the VC suggest valuations. It emphasizes the importance of having an experienced management team, a strong technology, a proven ability to execute, and for the business to have the potential for high returns of at least 10 times the investment. If a startup is not ready for VC funding, it suggests alternative options like friends and family financing or generating initial revenue through consulting.

1. I casi di successo
nel Venture Capital
Roma, 22 Aprile 2010

2. Success is... to Get
Started and Grow
your Company

3. How can you draw the attention of a VC?
.. Few Quick Tips ..

4. Some Dos and Don’ts approaching a VC
• Make some groundwork to understand who the
investor is and which kind of deals it does (sector?
stage? amount? )
• Present a Clear Project, not Ideas
• Don’t precook a deal nor define your – often
hyperbolic – valuation. Let VCs express their view first.
• Think about the Entrepreneur-VC relationship as a
long term one. Both parties need to trust each others on
fundamental issues.

6. Strong Technology
Leadership & Mgmt Team

8. Successful Execution and
self funded for years

10. Experienced entrepreneur &
innovative business model

12. Show Ability to Execute

13. Is Your
Business VC
Fundable ?

14. Investment size & Fund size
•360CP: €
100M Fund
•20 Investments
•€ 4M each on
average

15. Company’s growth & Expected ROI (10x)
€4 M €40
Invested
M at
Exit
Your exit Valuation must be €100 M +

16. If your business doesn’t Fit for
VCs now... don’t discourage!
•· Rethink cost structure of first 12 months
•· Try to access friends & family money
•· Try to bootstrap your business by:
•- Finance development with other revenues (eg
consulting)
•- Get financed by clients if they love so much what
you do...

17. giovanna.zaaruolo@360capitalpartners.com
Thanks www.360capitalpartners.com
Twitter: @giovannazaa