The document provides over 60 launch tactics for startups to acquire customers with little to no marketing budget. The tactics range from posting on sites like Reddit, Product Hunt and Hacker News to more direct outreach methods like emailing influencers, journalists, alumni and competitors' followers. It also suggests optimizing content for search and social sharing as well as offering incentives for signups, referrals and providing feedback. The overall approach emphasizes guerilla and unconventional online marketing techniques to generate early traction on a tight budget.
6. European Innovation Academy
Thank you for your time, my name is <> I work at <> we
are working on a new solution that helps companies like
yours do <>. I do not want to sell you anything but it
would be great to get your feedback now so that
when our product is ready to ship it will best meet
the needs of your company. before jumping into talking
about us, it is ok if I ask you some questions about you
so that I can get a better understanding of how our
solution can help you?
7. European Innovation Academy
• Can you tell me a little about what you are responsible for?
• How do you measure success?
• What are your top priorities right now?
• For each priority/ job ask.....
• What is the goal
• What are the biggest challenges you have had
• Can you tell me a little bit about the last time you had this problem?
• How often does this occur
• What is the current solution
• If you could wave a magic wand
• Repeat for top three priorities
8. European Innovation Academy
Articulate the problem statement
be silent, wait for customer first reaction.
then ask for feedback
how/if this resonates
where does it fit with their overall problems / needs
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Articulate the solution statement
be silent, wait for customer first reaction
then ask for feedback, is this clear to them what this means?
do they like it? why/ why not.
how would they find out about a solution like this?
who would be involved in the decision?
Who owns the budget, how big is it?
any one else doing this, why, why not?
11. Launch Tactic #1: Reddit r/Startups
Reaches 85,000 Readers
Not all startups get featured
100+ Signups if you get featured
Better if you’re engaged on Reddit
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Launch Tactic #2: Private Slack Group
Engage with an active community of 100-500 like
minded people. They love hearing new startups.
13. Launch Tactic #3: StartupList
20-100 Expected Signups
Free if you wait, pay to skip the line
Smaller audience than BetaList
Good audience engagement
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Launch Tactic #4: Social Share Buttons
Add social sharing buttons to your
site. Consider offering something
(like early access) for people that
share.
15. Launch Tactic #5: Throw a Launch Party
20-50 Users Expected
Direct user feedback
Good local or network startups
Requires planning and effort
17. Launch Tactic #7: ProductHunt
400-1000 expected signups
Free. Submission appears instantly
Best to submit at 12:01 PST
Requires whitelisted submitter
18. Launch Tactic #8: HackerNews
100-250+ expected signups
Free. Submission appears instantly
Better if you’re an active member
Submit under ShowHN section
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Launch Tactic #9: Crunchbase
You should really do this anyway. Great for
investors and credibility.
CrunchBase is
the leading
platform to
discover
innovative
companies and
the people
behind them.
Used by millions
of entrepreneurs,
investors, and
analysts.
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Launch Tactic #11: The “Industry Survey”
Message your key customers for quotes in an
industry survey, blog post, or study. Then, build a
relationship with them.
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Launch Tactic #12: Cross Promote on Newsletter
Cross promote each others brand on your E-mail
newsletters, twitter pages, etc.
23. Launch Tactic #13: Meetup
Free. Can get great niche exposure
20+ Signups per event
Great for personal branding
Message meetup coordinators and
ask for speaking gigs at local events.
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Launch Tactic #15: Webinar
Hold ongoing webinars that answer common problems in your
industry, invite members from the community to join
29. Launch Tactic #19: Influencer Tweet
100-1000+ expected signups
Free. Much easier if you pay
Find relevant, targeted influencers
Negotiate pricing and # of tweets
30. Launch Tactic #20: Guest Posts
Can be MAJOR exposure
Build a network of free traffic
Highly targeted traffic
Search: Keyword + “Write for us” + blog
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Launch Tactic #24: Customer Development
Ask potential customers about their problems, propose your product
as a solution. Ask for their feedback and get them involved.
35. Launch Tactic #25: Press Article
250+ expected signups
Free, but time consuming
Difficult for very early stage
Usually requires introductions
Great for branding & long term visits
36. Launch Tactic #25: Press Article
Pinpoint a new journalist at a big publication, offer them an
exclusive on your content. Provide them with data that only
you have access to. Help the new journalist look good.
Compile a target list of 50. Write custom outreach emails.
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Launch Tactic #26: Google Keyword Tool
Use the Google Keyword tool to identify high volume, low competition
keywords in your niche. Create content around those keywords
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Launch Tactic #27: Facebook Pages
Build relationships with owners of popular Facebook pages, ask
them to promote a free contest or giveaway that you create.
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Launch Tactic #28: Competitors Followers
Manually reach out to Twitter and Facebook
followers of your competitors
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Launch Tactic #29: Social Giveaway
Giveaway your product for free to Youtube /
Instagram reviewers and review bloggers
42. Launch Tactic #31: Reddit
Can yield 10k+ Clicks
Requires good user knowledge
Beware of being too spammy
Pick hyper-targeted subreddits
Engage in targeted forums on Reddit, share posts
and respond to others
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Launch Tactic #40: Existing Newsletters
Get your startup featured on existing newsletters
such as Startupdigest.
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Launch Tactic #41: Customer Feedback
Invite your existing customers to provide feedback on the next version of your
product. You can send them a survey or a WuFoo form to do this easily.
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Launch Tactic #42: Landing Page
If you’re early stage, use Unbounce or any landing page tool and
design a simple single page that collects E-mail addresses.
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Launch Tactic #43: Company Partnership
Partner with other companies in your space and
upsell each other’s products
55. Launch Tactic #44: BetaList
100-300 expected sign ups
Free if you wait, $99 to skip the line
Limited to pre-launch startups
Goes out to 25k+ early adopters
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Launch Tactic #47: Social Listening
Sign up for a service like Mention.com, respond to anyone that mentions
one your brand, one of your competitors, or asks a question about your
space.
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Launch Tactic #48: Referral Program
Set Up a Referral Program, offer an incentive for
existing users to invite their friends
Services to try:
Twilighter
Kickoff Labs
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Launch Tactic #49: CopyBlogger Headlines
Consult copy bloggers attention grabbing headline
guides and write posts that fill those templates.
• The Secret of [blank]
• Little Known Ways to [blank]
• Get Rid of [problem] Once and For All
• What Everybody Ought to Know about [blank]
• The Lazy [blank’s] Way to [blank]
• 4 Ways to [Blank] That You Never Knew Existed
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Launch Tactic #51: Personalized E-mails
Send personalized E-mails to your existing users,
ask for their help promoting your company.
64. Launch Tactic #52: Crowdfunding
$10k-$100k in expected sales
Free, requires video production
Optimal for hardware startups
Helps get early press coverage
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Launch Tactic #53: Niche Q/A
Determine what questions people in your niche are
asking, create blog posts answering those questions
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Launch Tactic #54: Inbound Links from Blogs
Focus on getting high quality inbound links from
blogs, forums and press mentions
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Launch Tactic #56: Direct Message Thought
Leaders
Direct message thought leaders, interact with them,
congratulate them on their recent press, etc.
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Launch Tactic #57: Trade shout outs
Trade shout outs with other companies and thought leaders. Accounts
with a similar social following to you will be more willing to cross promote.
70. Launch Tactic #58: Friends & Friends of Friends
10-50 Expected Signups
Free, requires being pushy
Very high engagement rates
Guaranteed to get initial traction
71. Launch Tactic #59: Never Launch
“We’re pre launch”
“We’re closed beta”
“We’re open beta”
“About to do our public launch”
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Launch Tactic #61: Advanced Search Queries
Keyword + “Guest Blog”
Keyword + “Write for Us”
Keyword + “Guest Author”
Keyword + “Guest post by”
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Launch Tactic #62: Rapportive Email Hack
Get ANYONE’s Email.
https://www.distilled.net/blog/miscellaneous/find-almost-anybodys-email-address/