Successful Startup Creation - Robert Neivert

1. By Robert Neivert
@RNeivert | Rob@500startups.com
SUCCESSFUL STARTUP
CREATION

2. Precursor
(What might work?)
Refining the Vision
(Is it a good business?)
Process
(How do I do it?)

3. Precursor
(What might work?)

4. What do you dream of doing?
What really bothers you and will not go away?
What do you keep saying…
Someone should solve that?
What are You
Passionate About?
PR EC UR SOR

5. → What is your super power?
→ Unique knowledge, connections, access, resources, etc
→ What is your insight that others have missed?
What do You/Team have Expertise in?
PR EC UR SOR

6. Do you Understand
the Implications?
PR EC UR SOR High failure rate
Low pay
Difficulty of the journey

7. How Realistic is the Funding Requirements?
PR EC UR SOR
→ How can you get there another way?
→ Examine carefully your funding needs
→ There is hard and there is impossible

8. Refine
the Vision
(Is it a good business?)

9. How are you different
than other solutions?
Different in terms of BENEFIT not FEATURE
Does the buyer care about the difference?
Can you be 10X better on a important dimension?
R EFINING TH E VISION

10. Who is most
interested in buying?
R EFINING TH E VISION Need not want
Primary problem
High Frequency preferred

11. What Channel Will You Use?
R EFINING TH E VISION
App Store? Direct
Sales?
Web
Based?
Partners?

12. How Will You Generate Demand?
R EFINING THE VISION
→ Pull: SEO/Web Marketing/PR/Billboards…?
→ Which way works best?
→ Push: Direct Sales/ Partners/Event/Mail?

13. Recurring revenue?
Ads?
Selling the data?
How Will You Make
Money/Get Paid?
R EFINING TH E VISION

14. → Key people and skills?
→ Access to key access or equipment or distribution channels?
→ How much money and when?
What Key Resources do You Need?
R EFINING TH E VISION

15. What Partners do You Need?
Government?
Legal?
Technology?
R EFINING TH E VISION

16. → Revenue generation:
CaC, LTV, Margin, time to CaC coverage
→ Product Market Fit:
Churn Rate, NPS score
What are Your Key Activities, and How do
You Measure Them?
R EFINING TH E VISION

17. What Does Your Cost Structure Look Like?
R EFINING THE VISION
→ Know what costs what
→ What are the key factors to watch?
→ How will it scale

18. Process
(How do I do it?)

19. Hypothesis
Test
Test DesignLearn
Test Cycle
PR OC ESS

20. Build a Vision
Test & Refine It
Build the Product as You
Test & Get Results
SUM M A R Y

21. Robert Neivert
@RNeivert | Rob@500startups.com
THANK YOU

22. VISION
Conceive of the Idea
Very broad idea, we will refine later
This can take time, just looking for a zone or
area not a specific product
Build lists and keep it organized (post it notes!)