19. WHEN YOU TALK TO CUSTOMERS - PLEASE THINK ABOUT:
Where are you going to ïŹnd your customer?
How are you going to approach him/her?
What do you want to validate (hypothesis)?
Goal: How many people do you want to talk to for feedback?
Think about how to collect the feedback.
24. GO OUT AND TALK TO THE CUSTOMER
Talk about their life, not your idea
Ask about speciïŹcs in the past
Future-tense opinions are lies
You gain nothing by convincing them
25. BAD QUESTIONS
Do you think itâs a good idea?
Would you buy a product which solved this problem?
How much would you pay for this?
26. ANYONE WILL TELL YOU THAT YOUR IDEA IS GREATâŠ
âŠIF YOU ANNOY THEM LONG ENOUGH
27. BETTER QUESTIONS
How do you currently deal with this problem?
When does this problem pop up?
Please show me how you...
How much money does this problem cost you?