1. Why KPIs matter?
Fred Krieger | Scoro

2. Fred Krieger
Serial entrepreneur for 15+ years
Experience in software, media and entertainment
Bootstrapped 5 companies
Songwriter and producer
CEO & Founder of Scoro
s
fred_krieger kriegerfred

3. The control hub of
your entire company.
5,000+
users
s
16
countries
27
people

4. Probably Not by Einstein
Not everything that can be counted counts.
Not everything that counts can be counted.

5. Proactive vs Reactive

6. MOM Growth
Month-Over-Month
growth rate (%)
s
New MRR
New Monthly Recurring
Revenue (€)
Churn Rate
Rate of customers
leaving/downgrading (%)

7. GROWTH

8. How growth rate affects revenue
Month 24
0K
5K
10K
15K
20K
25K
30K
5% 7,5% 10% 15%
28 625
9 850
5 673
3 225
s

9. Beginning
MRR
New
Customers
Upgrades
Downgrades
Lost
Customers
+10%
-10%
-5%
+20%
Ending
MRR
30% New MRR
15% Churn
15% Net MRR Increase
Growth of a subscription business
}Net MRR
increase
s

10. New
Customers
Upgrades
Downgrades
Lost
Customers
New MRR Churn
s

11. New MRR

12. How to increase MRR
s
Sign up new customers
Upsell existing customers
Target larger customers
Raise prices

13. How to increase MRR
Sign up new customers
Upsell existing customers
Target larger customers
Raise prices
s
›› New revenue (€)
›› Upsell revenue (€)
›› Avg no of seats (#)
›› Avg price per seat (€)

14. CHURN

15. Beginning
MRR
New
Customers
Upgrades Downgrades
Lost
Customers
+5%
-10%
-5%
+10%
Ending
MRR
15% MRR Growth
15% Churn
0% Net MRR Increase
Why is churn so important?
s

16. How to fight churn
s
Solve relevant problems
Monitor engagement
Offer great support
Ensure high quality

17. How to fight churn
s
›› Features used (# or %)
›› Users logged in daily (%)
›› Avg time to resolve issues (h)
›› Bugs reported (#)
Solve relevant problems
Monitor engagement
Offer great support
Ensure high quality

18. My Dashboard
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Start your free trial at www.scoro.com

20. sFred Krieger |
Thank you. fred_krieger
kriegerfred
www.scoro.com