Jesse Leimgruber – Co-founder, CEO, NeoReach. One of 15 Incredibly Impressive Students at Stanford

1. Landing Page & SEO for Lean Launch
Jesse Leimgruber
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2. Who Am I?
European Innovation Academy | Page 1
Studied at Stanford University
Bootstrapped RageHats to $50k/month
Co-founded Rank Executives & NeoReach
Raised $4M in VC funding for NeoReach

3. Brands and agencies we’ve worked with.
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4. In Today’s Presentation…
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Part 1: Lean Launch Part 2: Free Growth Tactics
Part 3: Viral Growth Part 4: Long-Term SEO

5. Before I Get Started…
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To See Traffic Sources: Acquisition > All Traffic > Source/Medium
To See Most Viewed Pages: Behavior > Site Content > All Pages
To Set a Conversion Goal: Admin > Goals > +New Goal > Sign Up

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YOLO: You Only Launch Once

8. Part 1: Lean Launch
YOLO: You Only Launch Once.
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9. Elements of the Perfect Landing Page
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Good Header Image
Clear Call to Action + Lots of White Space
Social Proof: Testimonials or Logo’s
Summary of Benefits

10. 5 Minutes and 44 Seconds
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11. Created by your partners over at

12. Time to Create This Demo: 5:44
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13. How did I do it?
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http://themeforest.net/item/flatpack-landing-pages-pack-with-page-builder/10591107

14. How did I do it?
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15. How did I do it?
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16. How did I do it?
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17. 4 Strategies That Work Really Well: #1
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Pre-Launch / Early Access - Bonus points, show live counter

18. 4 Strategies That Work Really Well: #2
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Very specific subheading that appeals to target audience
<Our Startup>, helps <target audience> solve <the
key problem> by making it easy to <your product>

19. 4 Strategies That Work Really Well: #3
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Paint an alternate future with your main heading
“The Future of <Blank>”
“<Blank> Made Easy”
“Introducing <Blank>”
“The Magic of <Blank”
“Smarter <Blank> is Here”

20. 4 Strategies That Work Really Well: #4
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Really BIG call to action buttons

21. Part 2: Free Growth Tactics
What you will learn: How to get your first 1000 users for free.
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22. Launch Tactic #1: BetaList
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100-300 expected sign ups
Free if you wait, $99 to skip the line
Limited to pre-launch startups
Goes out to 25k+ early adopters

23. Launch Tactic #2: ProductHunt
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400-800 expected signups
Free. Submission appears instantly
Best to submit at 12:01 PST
Requires whitelisted submitter

24. Launch Tactic #3: HackerNews
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50-200+ expected signups
Free. Submission appears instantly
Better if you’re an active member
Submit under ShowHN section

25. Launch Tactic #4: Influencer Tweet
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100-1000+ expected signups
Free. Much easier if you pay
Find relevant, targeted influencers
Negotiate pricing and # of tweets

26. Launch Tactic #5: Press Article
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250+ expected signups
Free, but time consuming
Difficult for very early stage
Usually requires introductions
Great for branding & long term visits

27. Launch Tactic #6: Friends & Friends of Friends
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10-50 Expected Signups
Free, requires being pushy
Very high engagement rates
Guaranteed to get initial traction

28. Launch Tactic #7: Crowdfunding
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$10k-$100k in expected sales
Free, requires video production
Optimal for hardware startups
Helps get early press coverage

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YOLO: You Only Launch Once

30. Launch Tactic #8: Never Launch
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“We’re Pre-Launch”
“We’re in a Closed Beta”
“We’re in an Open Beta”
“We’re about to do our Public Launch”

31. Part 3: Going Viral
What you will see: How to have a 100% Chance of Going Viral
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K Factor
Good K factor =

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Here is a nice, relatively standard, landing page…

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Here are the metrics
Time Period: 2 Weeks
6% Conversion Rate
Less Than $200 on Marketing
1000+ Unique Signups

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Viral Growth Method

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Viral Marketing Tool Used: Kickoff Labs
Note: I’ve also hard good things about an alternative called UnTorch

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Kickoff Labs
Tracks Conversion Rate
A/B Testing
Drip Email Marketing
Viral Boosts

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Kickoff Labs

39. Part 4: Long Term SEO
What you will learn: How to get unlimited traffic without doing anything.
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Organic Traffic to RageHats
Time Frame: 6 Months

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Organic Traffic to Rank Executives
Time Frame: 12 Months

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Organic Traffic to NeoReach
Time Frame: 4 Months
European Innovation Academy

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Organic Traffic to RedditList
Time Frame: 2 Years

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Fundamental Goals of SEO
• Find high volume keywords
• Target keywords with the least competition
• Blog often. Optimize one post per keyword
• Focus on good Title Tags and H1 tags
• Rank for keywords that convert well
• “Long Tail” Keywords (2-4 word phrases) are easier to
rank for and have a higher conversion rate.

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Fundamental Goals of SEO

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On Page Tips

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Tools of the Trade
• Google AdWords Keyword Planner
• Google Trends
• MajesticSEO
• Uber Suggest
• Keyword Spy
• SEMRush

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What You Need to Know:
• Make sure you use Title Tags and H1 tags
• Optimize around mid-tail and long tail keywords to start
• SEO is a marathon, not a sprint. It takes time.
• For good rankings, you need social shares and links.
• Most of the traffic will come through your blog.
• More on this on the next talk…

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Cheat Sheet
• Launch Fast: Use FlatPack
• Launch Lean: BetaList & ProductHunt
• Clear buttons, big text and Stocksy images = High conversion rate
• Using Kickoff Labs = Amazing viral growth
• Start thinking about SEO early, it takes time.

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Cheat Sheet
• Launch Fast: Use FlatPack
• Launch Lean: BetaList & ProductHunt
• Clear buttons, big text and Stocksy images = High conversion rate
• Using Kickoff Labs = Amazing viral growth
• Start thinking about SEO early, it takes time.

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Jesse’s Recommended Tools
Landing Page Header Photos - Stocksy.com
Viral Pre-Launch Referral Program - KickoffLabs.com
Places to Launch
Landing Page Designer

52. Get Ahold of Me
European Innovation Academy | Page 50
I’ll respond to every email from this event
Jesse@NeoReach.com
@JesseRank
JesseLeimgruber.com

53. Off The Record…
No Tweeting…
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Press, Reddit, Conversion Rate & More

54. www.neoreach.com | 407.123.4567 | 189 S. Orange Ave. Orlando, FL 32801