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AIA2019 - Mariam Rafehi - Create Your Landing Page & Collecting Leads

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European Innovation Academy
European Innovation Academy

Mariam Rafehi - Create Your Landing Page & Collecting Leads

Technologie
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Create Your LANDING PAGE & COLLECT LEADS
Solution Validation: Are enough potential customers interested in your solution?
Homepage VS Landing page
Catchy Headline Sub-Headline Clear Call To Action Value Proposition Great Copy Visuals Killer LANDING PAGE CHECKLIST Less is More
Step-By-Step GUIDE PLAN DESIGN USE
Plan • SET ONE GOAL • DEFINE SOLUTION IN CUSTOMER TERMS • BE CONCISE!
Design • SIMPLE BRANDING/LOGO • USE IMAGES & ICONS • PUT IT TOGETHER!
Dafont.com
Coolors.co
Librestock.com
Flaticon.com
Wix.com
Instapage.com
Use • CONNECT TO GOOGLE ANALYTICS • TEST 5 SECONDS • LAUNCH!
1. Show your peers your landing page for 5 seconds 2. Remove the page and ask what they understood 3. Validate: Did you get your message across?
Let’s Try! 5 SECOND TEST
Example FROM LAST YEAR
Validate sukkari solution sukkari lead generation Jan 8, 2019 1 Day Diabetics will want to meet their doctor online to save time Launch a landing page to generate leads We collect 1000 emails EXPERIMENT CARD
Now it’s your turn!

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AIA2019 - Mariam Rafehi - Create Your Landing Page & Collecting Leads

Hinweis der Redaktion

  1. You have spent time understanding a customer problem and how to solve it. Now it’s time to validate!
  2. Your landing page should have one goal only! (e.g. email sign ups so you design your landing page around that) – download the app, Give them one option because many options they won’t do anything
  3. What is good design? Minimal, something that your used to see (logo is usually left login right etc.) Avoid cheesy stock photos – Keep branding simple
  4. Coming soon and app logo higher – hidden Application should show (keep everything above the fold) Repeat call to action (after you told them more if they are not motivated)