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P.J. Leimgruber | @misterpeej | European Innovation Academy
30 Zero Budget
Launch Tactics
Presented by: P.J. Leimgruber | @misterpeej
A Hands-On Guide To Launching


Your Product FAST. When resources are
limited.
P.J. Leimgruber | @misterpeej | European Innovation Academy
Previous Work & Clients
•Co-Founder Social Intelligence & In
fl
uencer Marketing
Company NeoReach in 2014. Currently 70+
headcount. 8-Figure ARR.


•Co-founded creator monetization app Clash, raising
more than $9mm funding from LA/Silicon Valley VC’s
Alexis Ohanian (776), M13, ACME


•Professor of Marketing at University of Southern
California (USC) Viterbi School of Engineering


•Executed successful M&A of three businesses
including byte, Gnack and Tensor Social.


•Personal passions include DJ/Music Production
(Dance/House/Tencho). Poker. Blockchain/NFT.


•Currently residing in Florida with my wife and
daughter Emelia (3) and Damien (1).


About The Speaker
Current Companies:
P.J. Leimgruber | @misterpeej | European Innovation Academy
About The Speaker
P.J. Leimgruber | @misterpeej | European Innovation Academy
SUBMISSION &
LAUNCH SITES
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What We’re Going To Learn Today
From Pre-Launch To Launch


LANDING PAGE
& BRANDING
GUIDE
Keynote con
fi
dential prepared for
Before we can begin marketing - we
fi
rst
must deeply know and understand our
target customer/buyer.


In addition - who else are competing for
the same buyers? How are they selling?
What marketing strategies are they
using?


Let’s dig in!
Market Research
& Understanding
Competitors
P.J. Leimgruber | @misterpeej | European Innovation Academy
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LANDING PAGE
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GUIDE
P.J. Leimgruber | @misterpeej | European Innovation Academy
Market Research: Customer Development | Tactic #1
B2B ALL COMPANIES
SHOULD DO
CUSTOMER


DEVELOPMENT.
P.J. Leimgruber | @misterpeej | European Innovation Academy
The biggest problem is that startups
build solutions to problems that either
don’t exist, or already being met in a
satisfactory manner.


Customer development eliminates
this risk.
Future customers will literally tell you
their problems and will be waiting to
use the solution you eventually will
build.


Market Research: Customer Development | Tactic #1
P.J. Leimgruber | @misterpeej | European Innovation Academy
Thank you for your time, my name is <> I work at <> we are
working on a new solution that helps companies like yours do <>.


I do not want to sell you anything but it would be great to get
your feedback now so that when our product is ready to ship, it
will best meet the needs of your company.


Before jumping into talking about us, it is ok if I ask you some
questions about you so that I can get a better understanding of
how our solution can help you?
Market Research: Customer Development | Tactic #1
P.J. Leimgruber | @misterpeej | European Innovation Academy
• Can you tell me a little about what you are responsible for?


• How do you measure success?


• What are your top priorities right now?


• For each priority/ job ask.....


• What is the goal


• What are the biggest challenges you have had


• Can you tell me a little bit about the last time you had this problem?


• How often does this occur


• What is the current solution


• If you could wave a magic wand how would you
fi
x it…
Market Research: Customer Development | Tactic #1
P.J. Leimgruber | @misterpeej | European Innovation Academy
Articulate the problem statement


be silent, wait for customer
fi
rst
reaction.


… then ask for feedback


how/if this resonates


where does it
fi
t with their overall
problems / needs?
Market Research: Customer Development | Tactic #1
P.J. Leimgruber | @misterpeej | European Innovation Academy
Repeat this 10-20 Times!!!


Take diligent notes.


Find out what problem is the most
common or toughest to solve.


Follow up with them and ask them
to introduce you to someone else
who can provide additional insight.
Market Research: Customer Development | Tactic #1
P.J. Leimgruber | @misterpeej | European Innovation Academy
Market Research: Customer Advisory Board | Tactic #2
Build a customer
advisory board!
Ask everyone you interviewed to join
your customer advisory board.


O
ff
er them a 100% discount on the
product when it
fi
rst launches.


This will lock in your
fi
rst customers.
Keynote con
fi
dential prepared for
Now let’s see what other companies are
out there tackling the same problem?


OR


Selling/markerting to the SAME
customers.
Who Are Our
Competitors?
P.J. Leimgruber | @misterpeej | European Innovation Academy
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LANDING PAGE
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P.J. Leimgruber | @misterpeej | European Innovation Academy
There's a lot you can learn from top launches
that you can take into account for your own
launch strategies.


- What companies did successful pre-launch
strategies?


- What did companies that did well do when they
did their launches?


- What channels did they use? What was the
messaging?


- Where are they generating their tra
ffi
c?


- What websites/bloggers/media outlets covered
them?
Market Research: Competitor Research | Tactic #3
Link:


Quality example


of great product
launches
P.J. Leimgruber | @misterpeej | European Innovation Academy
Market Research: Competitor Research | Tactic #3
P.J. Leimgruber | @misterpeej | European Innovation Academy
Market Research: Competitor Search Rankings | Tactic #4
WHAT IF YOU KNEW


HOW YOUR COMPETITORS


GOT THEIR WEB TRAFFIC?
P.J. Leimgruber | @misterpeej | European Innovation Academy
Market Research: Competitor Search Rankings | Tactic #4
▸ HOW MANY PEOPLE ARE
SEARCHING FOR THINGS ON
GOOGLE?


▸ HOW MANY CLICKS FROM THE
SEARCH ENGINE YOUR
COMPETITORS ARE GETTING.


▸ WHO THE TOP COMPETITORS
ARE IN YOUR INDUSTRY.


▸ HOW TO IMPROVE THE SEO OF
YOUR SITE (LONG TERM
STRATEGY)
▸ WHO IS LINKING TO YOUR
COMPETITORS.


▸ WHAT BLOGGERS HAVE WRITTEN
ABOUT/MENTIONED YOUR
COMPETITORS.


▸ HOW TO FIND OPPORTUNITIES TO
GET YOUR WEBSITE FEATURED/
MENTIONED BASED ON WHO HAS
TALKED ABOUT A COMPETITOR.
▸ CUSTOMER ENGAGEMENT OF
COMPETITORS.


▸ TRAFFIC SOURCES (OTHER THAN
SEARCH/SEO, LIKE EMAIL,
SOCIAL, REFERRAL, ETC).


▸ AUDIENCE INTERESTS


▸ SIMILAR SITES


▸ MARKETING STRATEGIES.
P.J. Leimgruber | @misterpeej | European Innovation Academy
Market Research: Competitor Search Rankings | Tactic #5
▸ HOW MANY PEOPLE ARE
SEARCHING FOR THINGS ON
GOOGLE?


▸ HOW MANY CLICKS FROM THE
SEARCH ENGINE YOUR
COMPETITORS ARE GETTING.


▸ WHO THE TOP COMPETITORS
ARE IN YOUR INDUSTRY.


▸ HOW TO IMPROVE THE SEO OF
YOUR SITE (LONG TERM
STRATEGY)
COMPETITOR RESEARCH TOOL - SEMRUSH
P.J. Leimgruber | @misterpeej | European Innovation Academy
Market Research: Competitor Backlinks | Tactic #6
COMPETITOR RESEARCH TOOL - MAJESTIC
▸ WHO IS LINKING TO YOUR COMPETITORS.


▸ WHAT BLOGGERS HAVE WRITTEN ABOUT/MENTIONED
YOUR COMPETITORS.


▸ HOW TO FIND OPPORTUNITIES TO GET YOUR WEBSITE
FEATURED/MENTIONED BASED ON WHO HAS TALKED
ABOUT A COMPETITOR.
IF A PUBLICATION OR BLOGGER HAS FEATURED A
COMPETITOR, THEN MAYBE THEY WOULD LIKE TO HEAR
ABOUT YOUR SOLUTION.
P.J. Leimgruber | @misterpeej | European Innovation Academy
Market Research: Competitor Backlinks | Tactic #6
COMPETITOR RESEARCH TOOL - MAJESTIC
GOOGLE ALERTS


SEE WHEN KEYWORD/BRAND IS


MENTIONED ONLINE


ADSPRESSO / MOAT


SEE COMPETITORS DISPLAY ADS


SPYFU


SEE MORE SEARCH TERMS,


COMPETITORS ADWORDS


PERFORMANCE
P.J. Leimgruber | @misterpeej | European Innovation Academy
GOAL = Learn from others who have done it. Use
this to drive your marketing e
ff
orts moving
forward.


- What companies did successful pre-launch
strategies?


- What did companies that did well do when they
did their launches?


- What channels did they use? 


- What was the messaging?


- Where are they generating their tra
ffi
c?


- What websites/bloggers/media outlets covered
them?
Market Research: Competitor Research
Link:


Full list of


tools to spy on
competitors
Keynote con
fi
dential prepared for
We need reliable tracking to know
whether our future marketing e
ff
orts will
work.
Analytics
P.J. Leimgruber | @misterpeej | European Innovation Academy
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LANDING PAGE
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P.J. Leimgruber | @misterpeej | European Innovation Academy
Install An Analytics Software
GOOGLE ANALYICS
▸ You must be anal about your
data!
▸ How many people visit my
website?


▸ Where do my visitors live?


▸ What sources/websites send
tra
ffi
c to my website?


▸ What marketing tactics drive
the most tra
ffi
c to my
website?


▸ What content do my visitors
like the most?


▸ Which pages on my website
are the most popular?


▸ How many visitors have I
converted into leads or
customers?


▸ Where did my converting
visitors come from and go
on my website?


Analytics has the answer!
HERE IS HOW TO MAKE AN ACCOUNT
Analytics & Goal Tracking | Google Analytics | Tactic #10
Analytics & Goal Tracking | Google Analytics | Tactic #10
This must be
installed on
every page on
your website.
The installation
will depend on
what type of
website you
have.
Analytics & Goal Tracking | Google Analytics | Tactic #10
▸ If you are using a
WORDPRESS site. Then you
can install a plugin called
“Google Analytics by Yoast”


▸ This will give you a place to
insert the tracking code.


▸ Then the plug in will do the
rest of the work.


▸ Other website builder
platforms also work like this
(Squarespace, Wix, Instapage
etc.)


▸ Boom. Done.


Analytics & Goal Tracking | Google Analytics | Tactic #10
▸ If you are using a custom site
or a site built from scratch or
any site like that then have
the developer do it.


▸ But in case you want to really
be thorough in your
knowledge and show the
developer (and everyone else
in the company) who is the
boss.


▸ Then here is how to do it…


PLACE THIS CODE IN THE
<HEAD>


TAG OF THE WEBSITE


Analytics & Goal Tracking | Google Analytics | Tactic #10
Pro Tip: Set up “Goals” to track conversions.
Example Goals:


- User
fi
lls out a lead form.


- User buys a product.


- User Subscribes


- Users Sign Up


Etc…
Keynote con
fi
dential prepared for
Analytics
Keynote con
fi
dential prepared for
We’re going to create and share beautiful content
that tells a story, helps others, and solves
problems.


And then we’re going to use this content to drive
the visitors to our site.


Content Marketing
P.J. Leimgruber | @misterpeej | European Innovation Academy
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P.J. Leimgruber | @misterpeej | European Innovation Academy
Content Marketing | Content Creation | Tactic #11
What is content
marketing?
Content Marketing is attracting and retaining customers by consistently
creating and curating relevant and valuable content.


Speci
fi
cally it is with the intention of changing or enhancing consumer
behavior.


It is an ongoing process that is best integrated into your overall marketing
strategy.


It’s done best when you create and own the media
P.J. Leimgruber | @misterpeej | European Innovation Academy
Content Marketing | Content Creation | Tactic #11
You are considered an expert in the
fi
eld of which your company/
startup is in.


So put that knowledge to good use - and help make the internet
better by contributing to it.


Guess who searches for information related to your expert area of
genius???


LET THIS BE YOUR ADVANTAGE!!!!


Remember…
In order to GET value.


You must GIVE value.
P.J. Leimgruber | @misterpeej | European Innovation Academy
Content Marketing | Content Creation | Tactic #11
P.J. Leimgruber | @misterpeej | European Innovation Academy
Content Marketing | Content Research | Tactic #12
Want ideas for content? What are your potential customers
asking often? What challenges do they face? What support do
they need in conjunction with the problem your solving?


Browse community forums or relevant, niche communities and
see what they're writing about or questions they ask


Let’s
fi
nd out what people are asking!
Exploding Topics is a free tool that scans the web for topics that are
getting more and more popular.


First, start with ideas!
P.J. Leimgruber | @misterpeej | European Innovation Academy
Content Marketing | Content Research | Tactic #13
This technique couldn’t be easier.


First, head over to a competitor’s YouTube channel.


Sort by “Most Popular”


And you’ll see their all-time best videos in terms of views.


Or just take a look at what topics have been working best for
them over the last few months.


Check competitors
Youtube channels
P.J. Leimgruber | @misterpeej | European Innovation Academy
Content Marketing | Content Research | Tactic #14
Here’s an underrated way to
fi
nd new content ideas.


First, head over to a podcast in your niche.


Scan over the episode list.


In about 30 seconds you’ll
fi
nd yourself with some solid topic
ideas.


Find Popular
PODCASTS Titles
P.J. Leimgruber | @misterpeej | European Innovation Academy
Content Marketing | Content Research | Tactic #15
Organize By:


Medium: Blog, Guest Post, Video, Social Post etc.


Topic: Come up with 3-5 different content categories. Example: Industry
News, Hacks/Ideas, Trends, Data/Research, Entertainment


Headline: What’s the catchy headline (More on this next)


Organize all of your
topics and ideas on a
spreadsheet
P.J. Leimgruber | @misterpeej | European Innovation Academy
Content Marketing | Content Creation | Tactic #16
Consult copy bloggers attention grabbing
headline guides and write posts that
fi
ll
those templates..


Write Catchy &
Magnetic
Headlines!
• The Secret of [blank]


• Little Known Ways to [blank]


• Get Rid of [problem] Once and For All


• What Everybody Ought to Know about [blank]


• The Lazy [blank’s] Way to [blank]


• 4 Ways to [Blank] That You Never Knew Existed
P.J. Leimgruber | @misterpeej | European Innovation Academy
Content Marketing | Content Creation | Tactic #17
It's one thing to create an epic piece of content, but it's another thing to get the most out of it through
distribution and repurposing.


Video is the best media for engagement and is something I'm working on more with companies I work for or
assist with advisory to get into. Video is king and is here to stay.


Choose a large content piece you have written, choose snippets out of it, put into a word doc as a simple script.
Let’s look at some quick easy ways to make video. Then share across YouTube, Instagram + YouTube.


Repurpose your
written content
into VIDEO
content for Social
P.J. Leimgruber | @misterpeej | European Innovation Academy
Content Marketing | Content Creation | Tactic #18
Step 1: Write a script for your video. A 60-second script is roughly
160-180 words.


Step 2: Record the script - or - send the script to a professional
VoiceOver artist on Fiverr.


Step 3: Find interesting stock footage from around the web, shoot
your own content, demo your own product.


Step 4: Add in existing text to highlight the important parts.


Simple Steps To
Follow
Step 5: Add some royalty-free music.


Step 6: Publish your video EVERYWHERE!
P.J. Leimgruber | @misterpeej | European Innovation Academy
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P.J. Leimgruber | @misterpeej | European Innovation Academy
Let’s
fi
nd places like websites and blogs to share and
distribute our content.


How?


GOOGLE IT (Literally)
Content Marketing | Content Distribution | Tactic #19
P.J. Leimgruber | @misterpeej | European Innovation Academy


Here’s how: Search “Write for us” + Your
Industry/Niche + Blog or “Guest Post” + Your
Industry/ Niche + Blog!


Use “quotes” around a term, this tells Google
to look exactly for this term, in this particular
order. Parse your queries by adding a +


This will help Google better narrow down
your search and return laser focused results!


Content Marketing | Content Distribution | Tactic #19
Example: Let’s
fi
nd
healthcare blogs to
publish on!
P.J. Leimgruber | @misterpeej | European Innovation Academy
Write a press release. If you
don’t know what those are.
Google them, read some, and
give it your best shot.


Then you can submit a free
press release using a service
like PRlog.org


Content Marketing | Content Distribution | Tactic #20
P.J. Leimgruber | @misterpeej | European Innovation Academy
Find the journalists and the
publications who write about
your niche/topic/area.


Outreach to them and o
ff
er
an exclusive interview or
access to your research/data/
content.


Use Feedly to aggregate
publishers and journalists.
Content Marketing | Content Distribution | Tactic #22
P.J. Leimgruber | @misterpeej | European Innovation Academy
OR have the journalists come
to you!


Use HARO - which stands for
“Help A Reporter Out”


Journalists will ask questions
or for quotes from the
general public and then
mention/link you in an actual
publication.


Remember - to GET value
you need to GIVE value.
Content Marketing | Content Distribution | Tactic #23
P.J. Leimgruber | @misterpeej | European Innovation Academy
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P.J. Leimgruber | @misterpeej | European Innovation Academy
START MAKING TIKTOK’S


Do NOT use the brand
account (it gets shadow
banned)


Instead use a personal
account and make content
speci
fi
c to your industry/
niche.


Here are some tips to crush
it…
Content Marketing | Viral Marketing | Tactic #24
P.J. Leimgruber | @misterpeej | European Innovation Academy
1.) The algorithm just wants watch
time, shares, likes, comments and
saves.


2.) People want value: Education,
Entertainment, or Inspiration.


3.) When you post the algo sends
it to a small number of For You
pages, if it performs good enough,
it moves to a larger set, and so
on…


4.) Take something your
passionate about and make
content for a week. 10K followers.
Content Marketing | Viral Marketing | Tactic #24
P.J. Leimgruber | @misterpeej | European Innovation Academy
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P.J. Leimgruber | @misterpeej | European Innovation Academy
Another great way to get some
early user feedback before
pushing hard to the public is using
super targeted, low-cost ads.


Facebook, Instagram + Google
Ads are a great way to run ads to
your target audience and get
some tra
ffi
c
fl
owing in. See how
visitors engage with your website
+ what actions they do after.


Running ads also as a strategy is a
great way to build a waiting list.


Content Marketing | Social Marketing | Tactic #25
Content Marketing | Social Marketing| Tactic #25
Content Marketing | Social Marketing| Tactic #25
SET BUDGET AND
SCHEDULE


When you create your
audience, Facebook will
show you the number of
people in that audience.
This metric is called
Potential Reach.
Content Marketing | Social Marketing| Tactic #25
SET BUDGET AND
SCHEDULE


At the moment you set your advertising budget, Facebook
will show you the number of people you can reach within
that budget. This is your Estimated Daily Reach.
Content Marketing | Social Marketing| Tactic #25
SET BUDGET AND
SCHEDULE


You have two budgeting options – Daily Budget and
Lifetime Budget.
The
fi
rst option allows you to de
fi
ne the maximum amount you’ll spend per day. The second option allows you to de
fi
ne the maximum
amount you’ll spend during the lifetime of your ad.
SET BUDGET AND
SCHEDULE


There are two main bidding options in Facebook – Link Click (CPC) and Impression.


The better choice is CPC, because you will pay only if someone clicks on your ad, meaning
you will pay only for those users who are highly interested in your ad.


The last two options are Advert Scheduling and Delivery Type.


Advert Scheduling works only if you choose a Lifetime Budget.


The recommended Delivery Type is Standard, unless you promote a time-sensitive event
that needs to gain popularity as quickly as possible.
Content Marketing | Social Marketing| Tactic #25
P.J. Leimgruber | @misterpeej | European Innovation Academy
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Tips To Launch On Product Hunt (Full Guide Here):


- Post at 12:00pm PST


- Get as many “Upvotes” as you can in the
fi
rst few hours
so it hits the Trending Page.


- Pro Tip: Upvotes count more from people who already
have an account and previously upvoted. Also, don’t
upvote the page itself, instead
fi
nd the Startup on the
“new” list and upvote from there.


- Pro Tip: Use a certi
fi
ed “Maker” to submit your account
instead of a new account. You can
fi
nd them on 500
Makers (link)


- Don’t just upvote, leave comments, ask questions,
respond to questions.


- Use a GIF maker to make a PH logo that will standout!
Content Marketing | Submission & Launch Sites | Tactic #26
P.J. Leimgruber | @misterpeej | European Innovation Academy
There are a TON of websites
dedicated to launching a product:


- Product Hunt


- 60+ Others


- Get the full list here


Literally this is FREE TRAFFIC,
FREE CLICKS, FREE EXPOSURE!
Content Marketing | Submission & Launch Sites | Tactic #27
Name Domain rate URL Submit your site URL Free / Paid Price from
StartupRanking 57 h
tt
ps://www.startupranking.com h
tt
ps://www.startupranking.com/startup/register Freemium $99
Killer Startups 74 h
tt
ps://www.killerstartups.com h
tt
ps://www.killerstartups.com/submit-startup Freemium $75
All Top Startups 67 h
tt
ps://alltopstartups.com h
tt
ps://alltopstartups.com/submit-startup/ Freemium $69
Ebool.com 65 h
tt
ps://www.ebool.com h
tt
ps://www.ebool.com/submit Paid $59
Beta Page 54 h
tt
ps://betapage.co h
tt
ps://betapage.co/submit-startup Freemium $58
Launching Next 48 h
tt
ps://www.launchingnext.com h
tt
ps://www.launchingnext.com/submit/ Freemium $49
Springwise 75 h
tt
ps://www.springwise.com/ h
tt
ps://www.springwise.com/spo
tt
ed/ Paid $45 p/m
Designer News 72 h
tt
ps://www.designernews.co h
tt
ps://www.designernews.co/submit Freemium $4000
StartupBlink 62 h
tt
ps://www.startupblink.com/ h
tt
ps://www.startupblink.com/authmenu Freemium $395
Startup Bu
ff
er 40 h
tt
ps://startupbu
ff
er.com h
tt
ps://startupbu
ff
er.com/site/submit Freemium $39.95
Startup Bu
tt
on 12 h
tt
ps://www.startupbu
tt
on.com h
tt
ps://www.startupbu
tt
on.com/submit Freemium $39
Web App Rater 40 h
tt
ps://webapprater.com/ h
tt
ps://webapprater.com/submit-your-web-applica
ti
on-for-review-html Freemium $25
Capterra 90 h
tt
ps://www.capterra.com h
tt
ps://www.capterra.com/vendors Freemium $2 / click
Beta List 73 h
tt
ps://betalist.com h
tt
ps://betalist.com/submit Freemium $129
FeedMyApp 59 h
tt
ps://feedmyapp.com/ h
tt
ps://feedmyapp.com/submit/ Paid $1.90
SiteGuru Startup
Directory List
Product Hunt 90 h
tt
ps://www.producthunt.com h
tt
ps://help.producthunt.com/browsing/how-do-i-get-started Free
GeekWire 86 h
tt
ps://www.geekwire.com h
tt
ps://www.geekwire.com/submit-startup/ Freemium,
G2 Crowd 84 h
tt
ps://www.g2crowd.com h
tt
ps://www.g2crowd.com/products/new Freemium
Getapp 82 h
tt
ps://www.getapp.com/ h
tt
ps://www.gartner.com/en/digital-markets Freemium
F6S Network Limited 81 h
tt
ps://www.f6s.com/ h
tt
ps://www.f6s.com/startups Free
Alterna
ti
ve To 79 h
tt
ps://alterna
ti
veto.net h
tt
ps://alterna
ti
veto.net/account/signup Free
Stackshare 79 h
tt
ps://stackshare.io h
tt
ps://stackshare.io/create-stack/new-company Free
Inc42 79 h
tt
ps://inc42.com h
tt
ps://inc42.com/startup-submission/ Free
IndieHackers 79 h
tt
ps://www.indiehackers.com h
tt
ps://www.indiehackers.com/contribute Free
Growth Hackers 78 h
tt
ps://growthhackers.com h
tt
ps://growthhackers.com/guidelines#new-post Free
Uplabs 75 h
tt
ps://www.uplabs.com h
tt
ps://www.uplabs.com/submit Free
Webwiki 74 h
tt
ps://www.webwiki.com/ h
tt
ps://www.webwiki.com/info/add-website.html Free
Crozdesk Ltd 74 h
tt
ps://www.crozdesk.com/ h
tt
ps://vendor.crozdesk.com/ Freemium
Alterna
ti
ve.me 71 h
tt
ps://alterna
ti
ve.me/ h
tt
ps://alterna
ti
ve.me/account/submit-item/ Free
NextBigWhat 69 h
tt
ps://nextbigwhat.com h
tt
ps://nextbigwhat.com/submit-your-startup/ Free
StartupResources.io 68 h
tt
ps://startupresources.io/ h
tt
ps://startupresources.io/add-resource/ Free
Index.co 63 h
tt
ps://index.co/ h
tt
ps://index.co/login?redirect_to=/ Free
SaasHub 63 h
tt
ps://www.saashub.com/ h
tt
ps://www.saashub.com/submit Free
Startup Stash 62 h
tt
p://startupstash.com/ h
tt
ps://startupstash.typeform.com/to/CJ8kSU Free
Side Projectors 62 h
tt
ps://www.sideprojectors.com h
tt
ps://www.sideprojectors.com/project/submit Free
Remote.tools 62 h
tt
ps://www.remote.tools h
tt
ps://www.remote.tools/post-product Free
SaasGenius 59 h
tt
p://www.saasgenius.com/ h
tt
p://www.saasgenius.com/free-lis
ti
ng Free
SnapMunk 56 h
tt
ps://www.snapmunk.com h
tt
ps://www.snapmunk.com/submit-your-startup/ Free
Startupbase.io 52 h
tt
ps://startupbase.io/ h
tt
ps://startupbase.io/submit Free
Betabound 49 h
tt
ps://www.betabound.com/ h
tt
ps://www.betabound.com/announce/ Free
Appvita 48 h
tt
p://www.appvita.com/ submissions@appvita.com Free
Startup Videos 43 h
tt
p://startup-videos.com/ h
tt
p://startup-videos.com/submit-a-video/ Free
Startup Tracker 42 h
tt
ps://startuptracker.io h
tt
ps://startuptracker.io/crowdsourcing/ Free
TechFaster 42 h
tt
p://techfaster.com/ h
tt
p://techfaster.com/submit-your-company/ Free
The Startup Pitch 39 h
tt
ps://thestartuppitch.com/ h
tt
ps://thestartuppitch.com/post-a-pitch/ Free
Astrogrowth 38 h
tt
ps://www.astrogrowth.com h
tt
ps://www.astrogrowth.com Free
Paggu 38 h
tt
ps://www.paggu.com/ h
tt
ps://www.paggu.com/submit-your-startup/ Freemium
Robin Good's T5 36 h
tt
p://tools.robingood.com h
tt
p://tools.robingood.com/content/new/387 Free
EZlauncher.com 36 h
tt
ps://www.ezlauncher.com/ h
tt
ps://www.ezlauncher.com/ Free
Launched 35 h
tt
ps://launched.io h
tt
ps://launched.io/newsubmission Free
Crazy About Startups 31 h
tt
ps://www.crazyaboutstartups.com/ h
tt
ps://www.crazyaboutstartups.com/share-your-startup-2 Free
Allstartups 31 h
tt
p://allstartups.info h
tt
p://allstartups.info/Startups/Submit Free
Startup Inspire 31 h
tt
ps://www.startupinspire.com h
tt
ps://www.startupinspire.com/submit Free
Bootstrappers.io 29 h
tt
ps://bootstrappers.io h
tt
ps://bootstrappers.io/submit-a-link/ Free
Startup88 28 h
tt
ps://startup88.com h
tt
ps://startup88.typeform.com/to/CRjWqM Free
Getworm 27 h
tt
ps://getworm.com/ h
tt
ps://getworm.com/submit-startup Free
StartupsGalaxy 27 h
tt
ps://startupsgalaxy.com/en h
tt
ps://startupsgalaxy.com/en/signup Free
Startup Costs 26 h
tt
ps://www.startupcosts.co/ h
tt
ps://www.startupcosts.co/add Free
Surges.io 26 h
tt
ps://www.surges.co/ h
tt
ps://www.surges.co/ Free
10 Words 23 h
tt
ps://10words.io h
tt
ps://app.10words.io Free
Owwly 17 h
tt
ps://owwly.com/ h
tt
ps://owwly.com/account/login Free
Allstartups.org 13 h
tt
ps://www.allstartups.org h
tt
ps://www.allstartups.org/submit-a-startup.html Free
Awesome Indie 1 h
tt
ps://awesomeindie.com/ h
tt
ps://awesomeindie.com/ Free
Keynote con
fi
dential prepared for
Here is a few more tactics and hacks I
recommend!
ALMOST DONE
P.J. Leimgruber | @misterpeej | European Innovation Academy
Miscellaneous Hacks and Ideas | Tactic #28
Reverse Engineer The Best Content:


- Use Reddit Subreddits like /r/
entrepreneur


- Use Hacker News


These are THE BEST communities to
become active on and will drive immense
value if you contribute and don’t “shill”
P.J. Leimgruber | @misterpeej | European Innovation Academy
Miscellaneous Hacks and Ideas | Tactic #29
Use The Great Resources:


- Startup Launch Checklist (Link)


- Growth Marketing Checklist (Link)


- Growth Hacking Tools (Link) & (Link)


- 101 Random Useful Sites (Link)
P.J. Leimgruber | @misterpeej | European Innovation Academy
Miscellaneous Hacks and Ideas | Tactic #30
P.J. Leimgruber | @misterpeej | European Innovation Academy
Fin.
Presented by: P.J. Leimgruber | @misterpeej
By the way…


Interested In Internships or Employment?


Fill out this Typeform & tell me about
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28_07_PJ_Leimgruber_30 ZERO Budget Launch Tactics.pdf

  • 1. P.J. Leimgruber | @misterpeej | European Innovation Academy 30 Zero Budget Launch Tactics Presented by: P.J. Leimgruber | @misterpeej A Hands-On Guide To Launching Your Product FAST. When resources are limited.
  • 2. P.J. Leimgruber | @misterpeej | European Innovation Academy Previous Work & Clients •Co-Founder Social Intelligence & In fl uencer Marketing Company NeoReach in 2014. Currently 70+ headcount. 8-Figure ARR. •Co-founded creator monetization app Clash, raising more than $9mm funding from LA/Silicon Valley VC’s Alexis Ohanian (776), M13, ACME 
 •Professor of Marketing at University of Southern California (USC) Viterbi School of Engineering 
 •Executed successful M&A of three businesses including byte, Gnack and Tensor Social. •Personal passions include DJ/Music Production (Dance/House/Tencho). Poker. Blockchain/NFT. •Currently residing in Florida with my wife and daughter Emelia (3) and Damien (1). About The Speaker Current Companies:
  • 3. P.J. Leimgruber | @misterpeej | European Innovation Academy About The Speaker
  • 4. P.J. Leimgruber | @misterpeej | European Innovation Academy SUBMISSION & LAUNCH SITES CONTENT CREATION & MARKETING SOCIAL MEDIA & VIRAL MARKETING PAID ADS & DISPLAY BLOGGER OUTREACH & PR ANALYTICS & GOAL TRACKING MARKET & COMPETITOR RESEARCH What We’re Going To Learn Today From Pre-Launch To Launch LANDING PAGE & BRANDING GUIDE
  • 5. Keynote con fi dential prepared for Before we can begin marketing - we fi rst must deeply know and understand our target customer/buyer. In addition - who else are competing for the same buyers? How are they selling? What marketing strategies are they using? Let’s dig in! Market Research & Understanding Competitors
  • 6. P.J. Leimgruber | @misterpeej | European Innovation Academy SUBMISSION & LAUNCH SITES CONTENT CREATION & MARKETING SOCIAL MEDIA & VIRAL MARKETING PAID ADS & DISPLAY BLOGGER OUTREACH & PR ANALYTICS & GOAL TRACKING MARKET & COMPETITOR RESEARCH What We’re Going To Learn Today Where are we on the journey? LANDING PAGE & BRANDING GUIDE
  • 7. P.J. Leimgruber | @misterpeej | European Innovation Academy Market Research: Customer Development | Tactic #1 B2B ALL COMPANIES SHOULD DO CUSTOMER 
 DEVELOPMENT.
  • 8. P.J. Leimgruber | @misterpeej | European Innovation Academy The biggest problem is that startups build solutions to problems that either don’t exist, or already being met in a satisfactory manner. Customer development eliminates this risk. Future customers will literally tell you their problems and will be waiting to use the solution you eventually will build. Market Research: Customer Development | Tactic #1
  • 9. P.J. Leimgruber | @misterpeej | European Innovation Academy Thank you for your time, my name is <> I work at <> we are working on a new solution that helps companies like yours do <>. I do not want to sell you anything but it would be great to get your feedback now so that when our product is ready to ship, it will best meet the needs of your company. Before jumping into talking about us, it is ok if I ask you some questions about you so that I can get a better understanding of how our solution can help you? Market Research: Customer Development | Tactic #1
  • 10. P.J. Leimgruber | @misterpeej | European Innovation Academy • Can you tell me a little about what you are responsible for? • How do you measure success? • What are your top priorities right now? • For each priority/ job ask..... • What is the goal • What are the biggest challenges you have had • Can you tell me a little bit about the last time you had this problem? • How often does this occur • What is the current solution • If you could wave a magic wand how would you fi x it… Market Research: Customer Development | Tactic #1
  • 11. P.J. Leimgruber | @misterpeej | European Innovation Academy Articulate the problem statement be silent, wait for customer fi rst reaction. … then ask for feedback how/if this resonates where does it fi t with their overall problems / needs? Market Research: Customer Development | Tactic #1
  • 12. P.J. Leimgruber | @misterpeej | European Innovation Academy Repeat this 10-20 Times!!! Take diligent notes. Find out what problem is the most common or toughest to solve. Follow up with them and ask them to introduce you to someone else who can provide additional insight. Market Research: Customer Development | Tactic #1
  • 13. P.J. Leimgruber | @misterpeej | European Innovation Academy Market Research: Customer Advisory Board | Tactic #2 Build a customer advisory board! Ask everyone you interviewed to join your customer advisory board. O ff er them a 100% discount on the product when it fi rst launches. This will lock in your fi rst customers.
  • 14. Keynote con fi dential prepared for Now let’s see what other companies are out there tackling the same problem? OR Selling/markerting to the SAME customers. Who Are Our Competitors?
  • 15. P.J. Leimgruber | @misterpeej | European Innovation Academy SUBMISSION & LAUNCH SITES CONTENT CREATION & MARKETING SOCIAL MEDIA & VIRAL MARKETING PAID ADS & DISPLAY BLOGGER OUTREACH & PR ANALYTICS & GOAL TRACKING MARKET & COMPETITOR RESEARCH What We’re Going To Learn Today Where are we on the journey? LANDING PAGE & BRANDING GUIDE
  • 16. P.J. Leimgruber | @misterpeej | European Innovation Academy There's a lot you can learn from top launches that you can take into account for your own launch strategies. - What companies did successful pre-launch strategies? - What did companies that did well do when they did their launches? - What channels did they use? What was the messaging? - Where are they generating their tra ffi c? - What websites/bloggers/media outlets covered them? Market Research: Competitor Research | Tactic #3 Link: Quality example of great product launches
  • 17. P.J. Leimgruber | @misterpeej | European Innovation Academy Market Research: Competitor Research | Tactic #3
  • 18. P.J. Leimgruber | @misterpeej | European Innovation Academy Market Research: Competitor Search Rankings | Tactic #4 WHAT IF YOU KNEW HOW YOUR COMPETITORS GOT THEIR WEB TRAFFIC?
  • 19. P.J. Leimgruber | @misterpeej | European Innovation Academy Market Research: Competitor Search Rankings | Tactic #4 ▸ HOW MANY PEOPLE ARE SEARCHING FOR THINGS ON GOOGLE? ▸ HOW MANY CLICKS FROM THE SEARCH ENGINE YOUR COMPETITORS ARE GETTING. ▸ WHO THE TOP COMPETITORS ARE IN YOUR INDUSTRY. ▸ HOW TO IMPROVE THE SEO OF YOUR SITE (LONG TERM STRATEGY) ▸ WHO IS LINKING TO YOUR COMPETITORS. ▸ WHAT BLOGGERS HAVE WRITTEN ABOUT/MENTIONED YOUR COMPETITORS. ▸ HOW TO FIND OPPORTUNITIES TO GET YOUR WEBSITE FEATURED/ MENTIONED BASED ON WHO HAS TALKED ABOUT A COMPETITOR. ▸ CUSTOMER ENGAGEMENT OF COMPETITORS. ▸ TRAFFIC SOURCES (OTHER THAN SEARCH/SEO, LIKE EMAIL, SOCIAL, REFERRAL, ETC). ▸ AUDIENCE INTERESTS ▸ SIMILAR SITES ▸ MARKETING STRATEGIES.
  • 20. P.J. Leimgruber | @misterpeej | European Innovation Academy Market Research: Competitor Search Rankings | Tactic #5 ▸ HOW MANY PEOPLE ARE SEARCHING FOR THINGS ON GOOGLE? ▸ HOW MANY CLICKS FROM THE SEARCH ENGINE YOUR COMPETITORS ARE GETTING. ▸ WHO THE TOP COMPETITORS ARE IN YOUR INDUSTRY. ▸ HOW TO IMPROVE THE SEO OF YOUR SITE (LONG TERM STRATEGY) COMPETITOR RESEARCH TOOL - SEMRUSH
  • 21. P.J. Leimgruber | @misterpeej | European Innovation Academy Market Research: Competitor Backlinks | Tactic #6 COMPETITOR RESEARCH TOOL - MAJESTIC ▸ WHO IS LINKING TO YOUR COMPETITORS. ▸ WHAT BLOGGERS HAVE WRITTEN ABOUT/MENTIONED YOUR COMPETITORS. ▸ HOW TO FIND OPPORTUNITIES TO GET YOUR WEBSITE FEATURED/MENTIONED BASED ON WHO HAS TALKED ABOUT A COMPETITOR. IF A PUBLICATION OR BLOGGER HAS FEATURED A COMPETITOR, THEN MAYBE THEY WOULD LIKE TO HEAR ABOUT YOUR SOLUTION.
  • 22. P.J. Leimgruber | @misterpeej | European Innovation Academy Market Research: Competitor Backlinks | Tactic #6 COMPETITOR RESEARCH TOOL - MAJESTIC
  • 23. GOOGLE ALERTS SEE WHEN KEYWORD/BRAND IS MENTIONED ONLINE ADSPRESSO / MOAT SEE COMPETITORS DISPLAY ADS SPYFU SEE MORE SEARCH TERMS, COMPETITORS ADWORDS PERFORMANCE
  • 24. P.J. Leimgruber | @misterpeej | European Innovation Academy GOAL = Learn from others who have done it. Use this to drive your marketing e ff orts moving forward. - What companies did successful pre-launch strategies? - What did companies that did well do when they did their launches? - What channels did they use?  - What was the messaging? - Where are they generating their tra ffi c? - What websites/bloggers/media outlets covered them? Market Research: Competitor Research Link: Full list of tools to spy on competitors
  • 25. Keynote con fi dential prepared for We need reliable tracking to know whether our future marketing e ff orts will work. Analytics
  • 26. P.J. Leimgruber | @misterpeej | European Innovation Academy SUBMISSION & LAUNCH SITES CONTENT CREATION & MARKETING SOCIAL MEDIA & VIRAL MARKETING PAID ADS & DISPLAY BLOGGER OUTREACH & PR ANALYTICS & GOAL TRACKING MARKET & COMPETITOR RESEARCH What We’re Going To Learn Today Where are we on the journey? LANDING PAGE & BRANDING GUIDE
  • 27. P.J. Leimgruber | @misterpeej | European Innovation Academy Install An Analytics Software
  • 28. GOOGLE ANALYICS ▸ You must be anal about your data!
  • 29. ▸ How many people visit my website? ▸ Where do my visitors live? ▸ What sources/websites send tra ffi c to my website? ▸ What marketing tactics drive the most tra ffi c to my website? ▸ What content do my visitors like the most? ▸ Which pages on my website are the most popular? ▸ How many visitors have I converted into leads or customers? ▸ Where did my converting visitors come from and go on my website? Analytics has the answer!
  • 30. HERE IS HOW TO MAKE AN ACCOUNT
  • 31. Analytics & Goal Tracking | Google Analytics | Tactic #10
  • 32. Analytics & Goal Tracking | Google Analytics | Tactic #10
  • 33. This must be installed on every page on your website. The installation will depend on what type of website you have. Analytics & Goal Tracking | Google Analytics | Tactic #10
  • 34. ▸ If you are using a WORDPRESS site. Then you can install a plugin called “Google Analytics by Yoast” ▸ This will give you a place to insert the tracking code. ▸ Then the plug in will do the rest of the work. ▸ Other website builder platforms also work like this (Squarespace, Wix, Instapage etc.) ▸ Boom. Done. Analytics & Goal Tracking | Google Analytics | Tactic #10
  • 35. ▸ If you are using a custom site or a site built from scratch or any site like that then have the developer do it. ▸ But in case you want to really be thorough in your knowledge and show the developer (and everyone else in the company) who is the boss. ▸ Then here is how to do it… PLACE THIS CODE IN THE <HEAD> TAG OF THE WEBSITE Analytics & Goal Tracking | Google Analytics | Tactic #10
  • 36. Pro Tip: Set up “Goals” to track conversions. Example Goals: - User fi lls out a lead form. - User buys a product. - User Subscribes - Users Sign Up Etc…
  • 38. Keynote con fi dential prepared for We’re going to create and share beautiful content that tells a story, helps others, and solves problems. And then we’re going to use this content to drive the visitors to our site. Content Marketing
  • 39. P.J. Leimgruber | @misterpeej | European Innovation Academy SUBMISSION & LAUNCH SITES CONTENT CREATION & MARKETING SOCIAL MEDIA & VIRAL MARKETING PAID ADS & DISPLAY BLOGGER OUTREACH & PR ANALYTICS & GOAL TRACKING MARKET & COMPETITOR RESEARCH What We’re Going To Learn Today Where are we on the journey? LANDING PAGE & BRANDING GUIDE
  • 40. P.J. Leimgruber | @misterpeej | European Innovation Academy Content Marketing | Content Creation | Tactic #11 What is content marketing? Content Marketing is attracting and retaining customers by consistently creating and curating relevant and valuable content. Speci fi cally it is with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy. It’s done best when you create and own the media
  • 41. P.J. Leimgruber | @misterpeej | European Innovation Academy Content Marketing | Content Creation | Tactic #11 You are considered an expert in the fi eld of which your company/ startup is in. So put that knowledge to good use - and help make the internet better by contributing to it. Guess who searches for information related to your expert area of genius??? LET THIS BE YOUR ADVANTAGE!!!! Remember… In order to GET value. You must GIVE value.
  • 42. P.J. Leimgruber | @misterpeej | European Innovation Academy Content Marketing | Content Creation | Tactic #11
  • 43. P.J. Leimgruber | @misterpeej | European Innovation Academy Content Marketing | Content Research | Tactic #12 Want ideas for content? What are your potential customers asking often? What challenges do they face? What support do they need in conjunction with the problem your solving? Browse community forums or relevant, niche communities and see what they're writing about or questions they ask Let’s fi nd out what people are asking! Exploding Topics is a free tool that scans the web for topics that are getting more and more popular. First, start with ideas!
  • 44. P.J. Leimgruber | @misterpeej | European Innovation Academy Content Marketing | Content Research | Tactic #13 This technique couldn’t be easier. First, head over to a competitor’s YouTube channel. Sort by “Most Popular” And you’ll see their all-time best videos in terms of views. Or just take a look at what topics have been working best for them over the last few months. Check competitors Youtube channels
  • 45. P.J. Leimgruber | @misterpeej | European Innovation Academy Content Marketing | Content Research | Tactic #14 Here’s an underrated way to fi nd new content ideas. First, head over to a podcast in your niche. Scan over the episode list. In about 30 seconds you’ll fi nd yourself with some solid topic ideas. Find Popular PODCASTS Titles
  • 46. P.J. Leimgruber | @misterpeej | European Innovation Academy Content Marketing | Content Research | Tactic #15 Organize By: Medium: Blog, Guest Post, Video, Social Post etc. Topic: Come up with 3-5 different content categories. Example: Industry News, Hacks/Ideas, Trends, Data/Research, Entertainment Headline: What’s the catchy headline (More on this next) Organize all of your topics and ideas on a spreadsheet
  • 47. P.J. Leimgruber | @misterpeej | European Innovation Academy Content Marketing | Content Creation | Tactic #16 Consult copy bloggers attention grabbing headline guides and write posts that fi ll those templates.. Write Catchy & Magnetic Headlines! • The Secret of [blank] • Little Known Ways to [blank] • Get Rid of [problem] Once and For All • What Everybody Ought to Know about [blank] • The Lazy [blank’s] Way to [blank] • 4 Ways to [Blank] That You Never Knew Existed
  • 48. P.J. Leimgruber | @misterpeej | European Innovation Academy Content Marketing | Content Creation | Tactic #17 It's one thing to create an epic piece of content, but it's another thing to get the most out of it through distribution and repurposing. Video is the best media for engagement and is something I'm working on more with companies I work for or assist with advisory to get into. Video is king and is here to stay. Choose a large content piece you have written, choose snippets out of it, put into a word doc as a simple script. Let’s look at some quick easy ways to make video. Then share across YouTube, Instagram + YouTube. Repurpose your written content into VIDEO content for Social
  • 49. P.J. Leimgruber | @misterpeej | European Innovation Academy Content Marketing | Content Creation | Tactic #18 Step 1: Write a script for your video. A 60-second script is roughly 160-180 words. Step 2: Record the script - or - send the script to a professional VoiceOver artist on Fiverr. Step 3: Find interesting stock footage from around the web, shoot your own content, demo your own product. Step 4: Add in existing text to highlight the important parts. Simple Steps To Follow Step 5: Add some royalty-free music. Step 6: Publish your video EVERYWHERE!
  • 50. P.J. Leimgruber | @misterpeej | European Innovation Academy SUBMISSION & LAUNCH SITES CONTENT CREATION & MARKETING SOCIAL MEDIA & VIRAL MARKETING PAID ADS & DISPLAY BLOGGER OUTREACH & PR ANALYTICS & GOAL TRACKING MARKET & COMPETITOR RESEARCH What We’re Going To Learn Today Where are we on the journey? LANDING PAGE & BRANDING GUIDE
  • 51. P.J. Leimgruber | @misterpeej | European Innovation Academy Let’s fi nd places like websites and blogs to share and distribute our content. How? GOOGLE IT (Literally) Content Marketing | Content Distribution | Tactic #19
  • 52. P.J. Leimgruber | @misterpeej | European Innovation Academy Here’s how: Search “Write for us” + Your Industry/Niche + Blog or “Guest Post” + Your Industry/ Niche + Blog! Use “quotes” around a term, this tells Google to look exactly for this term, in this particular order. Parse your queries by adding a + This will help Google better narrow down your search and return laser focused results! Content Marketing | Content Distribution | Tactic #19 Example: Let’s fi nd healthcare blogs to publish on!
  • 53. P.J. Leimgruber | @misterpeej | European Innovation Academy Write a press release. If you don’t know what those are. Google them, read some, and give it your best shot. Then you can submit a free press release using a service like PRlog.org Content Marketing | Content Distribution | Tactic #20
  • 54. P.J. Leimgruber | @misterpeej | European Innovation Academy Find the journalists and the publications who write about your niche/topic/area. Outreach to them and o ff er an exclusive interview or access to your research/data/ content. Use Feedly to aggregate publishers and journalists. Content Marketing | Content Distribution | Tactic #22
  • 55. P.J. Leimgruber | @misterpeej | European Innovation Academy OR have the journalists come to you! Use HARO - which stands for “Help A Reporter Out” Journalists will ask questions or for quotes from the general public and then mention/link you in an actual publication. Remember - to GET value you need to GIVE value. Content Marketing | Content Distribution | Tactic #23
  • 56. P.J. Leimgruber | @misterpeej | European Innovation Academy SUBMISSION & LAUNCH SITES CONTENT CREATION & MARKETING SOCIAL MEDIA & VIRAL MARKETING PAID ADS & DISPLAY BLOGGER OUTREACH & PR ANALYTICS & GOAL TRACKING MARKET & COMPETITOR RESEARCH What We’re Going To Learn Today Where are we on the journey? LANDING PAGE & BRANDING GUIDE
  • 57. P.J. Leimgruber | @misterpeej | European Innovation Academy START MAKING TIKTOK’S Do NOT use the brand account (it gets shadow banned) Instead use a personal account and make content speci fi c to your industry/ niche. Here are some tips to crush it… Content Marketing | Viral Marketing | Tactic #24
  • 58. P.J. Leimgruber | @misterpeej | European Innovation Academy 1.) The algorithm just wants watch time, shares, likes, comments and saves. 2.) People want value: Education, Entertainment, or Inspiration. 3.) When you post the algo sends it to a small number of For You pages, if it performs good enough, it moves to a larger set, and so on… 4.) Take something your passionate about and make content for a week. 10K followers. Content Marketing | Viral Marketing | Tactic #24
  • 59. P.J. Leimgruber | @misterpeej | European Innovation Academy SUBMISSION & LAUNCH SITES CONTENT CREATION & MARKETING SOCIAL MEDIA & VIRAL MARKETING PAID ADS & DISPLAY BLOGGER OUTREACH & PR ANALYTICS & GOAL TRACKING MARKET & COMPETITOR RESEARCH What We’re Going To Learn Today Where are we on the journey? LANDING PAGE & BRANDING GUIDE
  • 60. P.J. Leimgruber | @misterpeej | European Innovation Academy Another great way to get some early user feedback before pushing hard to the public is using super targeted, low-cost ads. Facebook, Instagram + Google Ads are a great way to run ads to your target audience and get some tra ffi c fl owing in. See how visitors engage with your website + what actions they do after. Running ads also as a strategy is a great way to build a waiting list. Content Marketing | Social Marketing | Tactic #25
  • 61. Content Marketing | Social Marketing| Tactic #25
  • 62. Content Marketing | Social Marketing| Tactic #25
  • 63. SET BUDGET AND SCHEDULE When you create your audience, Facebook will show you the number of people in that audience. This metric is called Potential Reach. Content Marketing | Social Marketing| Tactic #25
  • 64. SET BUDGET AND SCHEDULE At the moment you set your advertising budget, Facebook will show you the number of people you can reach within that budget. This is your Estimated Daily Reach. Content Marketing | Social Marketing| Tactic #25
  • 65. SET BUDGET AND SCHEDULE You have two budgeting options – Daily Budget and Lifetime Budget. The fi rst option allows you to de fi ne the maximum amount you’ll spend per day. The second option allows you to de fi ne the maximum amount you’ll spend during the lifetime of your ad.
  • 66. SET BUDGET AND SCHEDULE There are two main bidding options in Facebook – Link Click (CPC) and Impression. The better choice is CPC, because you will pay only if someone clicks on your ad, meaning you will pay only for those users who are highly interested in your ad. The last two options are Advert Scheduling and Delivery Type. Advert Scheduling works only if you choose a Lifetime Budget. The recommended Delivery Type is Standard, unless you promote a time-sensitive event that needs to gain popularity as quickly as possible. Content Marketing | Social Marketing| Tactic #25
  • 67. P.J. Leimgruber | @misterpeej | European Innovation Academy SUBMISSION & LAUNCH SITES CONTENT CREATION & MARKETING SOCIAL MEDIA & VIRAL MARKETING PAID ADS & DISPLAY BLOGGER OUTREACH & PR ANALYTICS & GOAL TRACKING MARKET & COMPETITOR RESEARCH What We’re Going To Learn Today Where are we on the journey? LANDING PAGE & BRANDING GUIDE
  • 68. P.J. Leimgruber | @misterpeej | European Innovation Academy Tips To Launch On Product Hunt (Full Guide Here): - Post at 12:00pm PST - Get as many “Upvotes” as you can in the fi rst few hours so it hits the Trending Page. - Pro Tip: Upvotes count more from people who already have an account and previously upvoted. Also, don’t upvote the page itself, instead fi nd the Startup on the “new” list and upvote from there. - Pro Tip: Use a certi fi ed “Maker” to submit your account instead of a new account. You can fi nd them on 500 Makers (link) - Don’t just upvote, leave comments, ask questions, respond to questions. - Use a GIF maker to make a PH logo that will standout! Content Marketing | Submission & Launch Sites | Tactic #26
  • 69. P.J. Leimgruber | @misterpeej | European Innovation Academy There are a TON of websites dedicated to launching a product: - Product Hunt - 60+ Others - Get the full list here Literally this is FREE TRAFFIC, FREE CLICKS, FREE EXPOSURE! Content Marketing | Submission & Launch Sites | Tactic #27 Name Domain rate URL Submit your site URL Free / Paid Price from StartupRanking 57 h tt ps://www.startupranking.com h tt ps://www.startupranking.com/startup/register Freemium $99 Killer Startups 74 h tt ps://www.killerstartups.com h tt ps://www.killerstartups.com/submit-startup Freemium $75 All Top Startups 67 h tt ps://alltopstartups.com h tt ps://alltopstartups.com/submit-startup/ Freemium $69 Ebool.com 65 h tt ps://www.ebool.com h tt ps://www.ebool.com/submit Paid $59 Beta Page 54 h tt ps://betapage.co h tt ps://betapage.co/submit-startup Freemium $58 Launching Next 48 h tt ps://www.launchingnext.com h tt ps://www.launchingnext.com/submit/ Freemium $49 Springwise 75 h tt ps://www.springwise.com/ h tt ps://www.springwise.com/spo tt ed/ Paid $45 p/m Designer News 72 h tt ps://www.designernews.co h tt ps://www.designernews.co/submit Freemium $4000 StartupBlink 62 h tt ps://www.startupblink.com/ h tt ps://www.startupblink.com/authmenu Freemium $395 Startup Bu ff er 40 h tt ps://startupbu ff er.com h tt ps://startupbu ff er.com/site/submit Freemium $39.95 Startup Bu tt on 12 h tt ps://www.startupbu tt on.com h tt ps://www.startupbu tt on.com/submit Freemium $39 Web App Rater 40 h tt ps://webapprater.com/ h tt ps://webapprater.com/submit-your-web-applica ti on-for-review-html Freemium $25 Capterra 90 h tt ps://www.capterra.com h tt ps://www.capterra.com/vendors Freemium $2 / click Beta List 73 h tt ps://betalist.com h tt ps://betalist.com/submit Freemium $129 FeedMyApp 59 h tt ps://feedmyapp.com/ h tt ps://feedmyapp.com/submit/ Paid $1.90 SiteGuru Startup Directory List Product Hunt 90 h tt ps://www.producthunt.com h tt ps://help.producthunt.com/browsing/how-do-i-get-started Free GeekWire 86 h tt ps://www.geekwire.com h tt ps://www.geekwire.com/submit-startup/ Freemium, G2 Crowd 84 h tt ps://www.g2crowd.com h tt ps://www.g2crowd.com/products/new Freemium Getapp 82 h tt ps://www.getapp.com/ h tt ps://www.gartner.com/en/digital-markets Freemium F6S Network Limited 81 h tt ps://www.f6s.com/ h tt ps://www.f6s.com/startups Free Alterna ti ve To 79 h tt ps://alterna ti veto.net h tt ps://alterna ti veto.net/account/signup Free Stackshare 79 h tt ps://stackshare.io h tt ps://stackshare.io/create-stack/new-company Free Inc42 79 h tt ps://inc42.com h tt ps://inc42.com/startup-submission/ Free IndieHackers 79 h tt ps://www.indiehackers.com h tt ps://www.indiehackers.com/contribute Free Growth Hackers 78 h tt ps://growthhackers.com h tt ps://growthhackers.com/guidelines#new-post Free Uplabs 75 h tt ps://www.uplabs.com h tt ps://www.uplabs.com/submit Free Webwiki 74 h tt ps://www.webwiki.com/ h tt ps://www.webwiki.com/info/add-website.html Free Crozdesk Ltd 74 h tt ps://www.crozdesk.com/ h tt ps://vendor.crozdesk.com/ Freemium Alterna ti ve.me 71 h tt ps://alterna ti ve.me/ h tt ps://alterna ti ve.me/account/submit-item/ Free NextBigWhat 69 h tt ps://nextbigwhat.com h tt ps://nextbigwhat.com/submit-your-startup/ Free StartupResources.io 68 h tt ps://startupresources.io/ h tt ps://startupresources.io/add-resource/ Free Index.co 63 h tt ps://index.co/ h tt ps://index.co/login?redirect_to=/ Free SaasHub 63 h tt ps://www.saashub.com/ h tt ps://www.saashub.com/submit Free Startup Stash 62 h tt p://startupstash.com/ h tt ps://startupstash.typeform.com/to/CJ8kSU Free Side Projectors 62 h tt ps://www.sideprojectors.com h tt ps://www.sideprojectors.com/project/submit Free Remote.tools 62 h tt ps://www.remote.tools h tt ps://www.remote.tools/post-product Free SaasGenius 59 h tt p://www.saasgenius.com/ h tt p://www.saasgenius.com/free-lis ti ng Free SnapMunk 56 h tt ps://www.snapmunk.com h tt ps://www.snapmunk.com/submit-your-startup/ Free Startupbase.io 52 h tt ps://startupbase.io/ h tt ps://startupbase.io/submit Free Betabound 49 h tt ps://www.betabound.com/ h tt ps://www.betabound.com/announce/ Free Appvita 48 h tt p://www.appvita.com/ submissions@appvita.com Free Startup Videos 43 h tt p://startup-videos.com/ h tt p://startup-videos.com/submit-a-video/ Free Startup Tracker 42 h tt ps://startuptracker.io h tt ps://startuptracker.io/crowdsourcing/ Free TechFaster 42 h tt p://techfaster.com/ h tt p://techfaster.com/submit-your-company/ Free The Startup Pitch 39 h tt ps://thestartuppitch.com/ h tt ps://thestartuppitch.com/post-a-pitch/ Free Astrogrowth 38 h tt ps://www.astrogrowth.com h tt ps://www.astrogrowth.com Free Paggu 38 h tt ps://www.paggu.com/ h tt ps://www.paggu.com/submit-your-startup/ Freemium Robin Good's T5 36 h tt p://tools.robingood.com h tt p://tools.robingood.com/content/new/387 Free EZlauncher.com 36 h tt ps://www.ezlauncher.com/ h tt ps://www.ezlauncher.com/ Free Launched 35 h tt ps://launched.io h tt ps://launched.io/newsubmission Free Crazy About Startups 31 h tt ps://www.crazyaboutstartups.com/ h tt ps://www.crazyaboutstartups.com/share-your-startup-2 Free Allstartups 31 h tt p://allstartups.info h tt p://allstartups.info/Startups/Submit Free Startup Inspire 31 h tt ps://www.startupinspire.com h tt ps://www.startupinspire.com/submit Free Bootstrappers.io 29 h tt ps://bootstrappers.io h tt ps://bootstrappers.io/submit-a-link/ Free Startup88 28 h tt ps://startup88.com h tt ps://startup88.typeform.com/to/CRjWqM Free Getworm 27 h tt ps://getworm.com/ h tt ps://getworm.com/submit-startup Free StartupsGalaxy 27 h tt ps://startupsgalaxy.com/en h tt ps://startupsgalaxy.com/en/signup Free Startup Costs 26 h tt ps://www.startupcosts.co/ h tt ps://www.startupcosts.co/add Free Surges.io 26 h tt ps://www.surges.co/ h tt ps://www.surges.co/ Free 10 Words 23 h tt ps://10words.io h tt ps://app.10words.io Free Owwly 17 h tt ps://owwly.com/ h tt ps://owwly.com/account/login Free Allstartups.org 13 h tt ps://www.allstartups.org h tt ps://www.allstartups.org/submit-a-startup.html Free Awesome Indie 1 h tt ps://awesomeindie.com/ h tt ps://awesomeindie.com/ Free
  • 70. Keynote con fi dential prepared for Here is a few more tactics and hacks I recommend! ALMOST DONE
  • 71. P.J. Leimgruber | @misterpeej | European Innovation Academy Miscellaneous Hacks and Ideas | Tactic #28 Reverse Engineer The Best Content: - Use Reddit Subreddits like /r/ entrepreneur - Use Hacker News These are THE BEST communities to become active on and will drive immense value if you contribute and don’t “shill”
  • 72. P.J. Leimgruber | @misterpeej | European Innovation Academy Miscellaneous Hacks and Ideas | Tactic #29 Use The Great Resources: - Startup Launch Checklist (Link) - Growth Marketing Checklist (Link) - Growth Hacking Tools (Link) & (Link) - 101 Random Useful Sites (Link)
  • 73. P.J. Leimgruber | @misterpeej | European Innovation Academy Miscellaneous Hacks and Ideas | Tactic #30
  • 74. P.J. Leimgruber | @misterpeej | European Innovation Academy Fin. Presented by: P.J. Leimgruber | @misterpeej By the way… Interested In Internships or Employment? Fill out this Typeform & tell me about yourself