Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
How to pick
the right business model?
“When I grow up, 

I want to be an
inventor.
We make corporates

innovate like startups.
We make corporates

innovate like startups.
Our focus: Business Model Innovation
No magic.
Remember this one?
Copy & Remix.
Airbnb
Airbnb
of Food.
of Parking.
Airbnb
of Boats.
of Storage.
Netflix
Netflix
of Books.
of Toys.
Netflix
of Clothing.
of Games.
Tinder
Tinder
of Jobs.
of Fashion.
Tinderof Real-estate.
of Shopping.
Business Model in a nutshell
An organization’s logic of creating, 

delivering and capturing value.
just to make sure we’r...
Many different components!
My focus will be on how value can be created.
+ how to monetise your product/service.
Understand the patterns!
Business Model Blocks
- Business Model Blocks -
- Business Model Blocks -
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Indiegogo & KickStarter - Crowdfu...
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Activity Trackers
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Aggregation Platform for Activity...
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
digipill - Audiofiles to change y...
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Runkeeper
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
ZombiesRun: Running as a game
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Franchising Models
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
MoodPanda - Track your Happiness
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Ginger.io - change data in useful...
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Klout: Online influence as reputa...
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Carrot > To-do list with a person...
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Bitcoins
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Prepaid VISA Healthcare Giftcard
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Moskow: Pay with Exercises
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Pay with a Tweet
Product
5
Money
5
Less Money
Experience
Right
Data
1
Reputation
Credits
Service
Exposure
Moves - Connected Apps
You are in the center!
Your own startup
Business Model transactions
Focus to make this flow as smooth as possible. #frictionless
Can be more complex.
Many different players, a lot of monetary transactions.
List of questions
you need to ask?
Some of the industries I’ll highlight:
News/ Publishing
Dating
What to pick?
Free!

for the user.
1.
Paid!

the user = client.
2.
Free?
Free = Free
What to pick?
Free!

for the user.
1.
- Early exit -
Free
(Hidden) other agenda:
- Aim for an early exit.
- Acqui-hire
- Prestige
- …
Rule of thumb:
There is no free lunch.
What to pick?
Free!

for the user.
1.
- Early exit -
- Pay-what-you-want -
Free?
Customer can pick
his own price.
Pay-what-you-want. (including free)
Case: Humble Bundle
Other industries
#win #fail
Emotional connection
Social/group pressure
…
selling to businesses
social/group pressure
…
What to pick?
Free!

for the user.
1.
- Early exit -
- Pay-what-you-want -
- Tip jar/ donation -
Free?
Main difference:
People often get the product for free, but
are free to do an extra transaction.
Tip jar - Donation.
Free, for some.
Different segments of
users.
What to pick?
Free!

for the user.
1.
- Early exit -
- Pay-what-you-want -
- Tip jar/ donation -
- Barter -
Swap goods, give something else in return.
What to pick?
Free!

for the user.
1.
Paid!

the user = client.
2.
Reason why people upgrade!
Free, but pay for extra features
What to pick?
Paid!

the user = client.
2.
- Vanity - reputation -
Some people only want “the best”
Ultimate luxury. 12K€ Smartphone (Vertu)
Vanity, reputation…
Vanity is so powerful!
Looks & Reputuation in games.
To fit in Exclusivity Show Commitment ...
Important learning: You need other people to show off!
Pay to get noticed. (above the crowd…)
Would you pay to get seen by your friends on Facebook?
Facebook 2012
What to pick?
Paid!

the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
Another tactic: Lure people in with free + lock-in.
Just give it a try!
Pay-as-you-go model.
Switching cost?
Pay-as-you-go model.
Switching cost?
Similar, pay-per-use.
Blendle - itunes for journalism
What to pick?
Paid!

the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
Privacy features are very powerfull!
Hide your profile.
Incognity mode.
What to pick?
Paid!

the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
- Mystery/ Sur...
Mystery crates (& surprise upgrades)
similar to Lottery system = very lucrative!
Real life mystery crate (on subscription)
Trust & credibility created by 1 person (not a company)
Blind dates, anyone?
Crazy Blind Date by OKcupid. (up to $3/date)
What to pick?
Paid!

the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
- Mystery/ Sur...
Use Sold. The convenient way to sell goods online.
1 picture to sell your goods.
The power of Zynga-like games.
Grind - Spam - Pay
Our own experience :)
Colleague of us sends out dating invites to all our clients.
What to pick?
Paid!

the user = client.
2.
- Vanity - reputation -
- Loss-aversion -
- Privacy/ Anonymity -
- Mystery/ Sur...
This one is on me…
Yes, Awesome.
I’m a PLUS member.
Virtual gifts.
Line messaging app is one to keep an eye on!
Crucial question!
Learn from gaming.
Question:
Do you allow people to spend (all their) money?
Next Chapter.
Why does this person get a +120M€ contract?
What to pick?
Free!

for the user.
1.
Paid!

the user = client.
2.
Third party
pays the bills.
3.
What to pick?
Third party
pays the bills.
3.
- Advertising -
Every ad-based model.
The user becomes
the product.
Ad-business is straight forward. but hard.
Offer content.
Control eyeballs
Steer attention to ads
Profit.
What to pick?
Third party
pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
Drive sales for another.
Affiliate & Referral models.
Integrated referral links?
Pinterest is the perfect match!
What to pick?
Third party
pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
- Data Reseller -
Resell data.
One company is more transparant than the other.
What’s the value of your own personal data?
Resell your own data via a platform:
example Citizinme.
Example: Patients like me.
What to pick?
Third party
pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
- Data Reseller -
- Joint-Venture/par...
What to pick?
Third party
pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
- Data Reseller -
- Joint-Venture/par...
What to pick?
Third party
pays the bills.
3.
- Advertising -
- Affiliate/ Referral -
- Data Reseller -
- Joint-Venture/par...
another client pays for your product. (could be anymous)
Suspended coffee
One Laptop Per Child
What to pick?
Free!

for the user.
1.
Paid!

the user = client.
2.
Third party
pays the bills.
3.
Broker/
Matchmaking
4.
C...
Broker/

Matchmaking
4.
- One-side pays -
One side pays.
Many dating platforms are based on this model.
Get paid to date?
Very controversial
of course.
Get paid to date.
Other platforms experiment with other rewards than money.
Broker/

Matchmaking
4.
- One-side pays -
- Both sides pay -
Matchmaking between 2 normal users.
only 1 of the 2 parties pays.
Auction platforms.
AirBnb & other broker platforms
Broker/

Matchmaking
4.
- One-side pays -
- Both sides pay -
- Crowdfunding -
- Penny Auctions -
Crowdfunding (many variations)
For pre-sales?
Investment?
Donation?
Crowdfunding
The product itself is often not the primary driver: 

“Be part of something bigger, a revolution in …”
Get a return of an investment in someone else.
Broker/

Matchmaking/
4.
- One-side pays -
- Both sides pay -
- Crowdfunding -
- Penny Auctions -
What to pick?
Free!

for the user.
1.
Paid!

the user = client.
2.
Third party
pays the bills.
3.
Broker/
Matchmaking
4.
M...
Mixed model

Subsidised
5.
- Shop (on the side) -
Mixed model

Subsidised
5.
- Shop (on the side) -
- Razor-blade (add-ons) -
Pay for recurring upgrades or consumables
Offer part of your service
for free (or nearly free)
Open Source model with paid consulting support
Ryanair-like no-frills models.
Mixed model

Subsidised
5.
- Shop (on the side) -
- Razor-blade -
- Credits/points -
Combine concepts
www.glowing.com
IncIncHQHQ
Glow
IncIncHQHQ
Glow First Fund
Non-Paying user
Data
Predictions & Tasks
to increase pregnancy
www.glowing.com
Paying Users
IncIncHQHQ
Glow
IncIncHQHQ
Glow First Fund
Preganant*
Enganging User
Not Pregnant*
"Normal" U...
www.glowing.com
Paying Users
IncIncHQHQ
Glow
IncIncHQHQ
Glow First Fund
Preganant*
Enganging User
Not Pregnant*
"Normal" U...
www.glowing.com
inFertility Treatment Partner
Paying Users
IncIncHQHQ
Glow
IncIncHQHQ
Glow First Fund
Preganant*
Enganging...
www.glowing.com
inFertility Treatment Partner
Paying Users
IncIncHQHQ
Glow
IncIncHQHQ
Glow First Fund
Preganant*
Enganging...
li
Not just
- 1 campaign
- 1 product
- 1 company
Crowdfund the potential

of another person!
Key lessons & take-aways.
Lea...
2014 Business Model Selection by Nick De Mey
2014 Business Model Selection by Nick De Mey
Nächste SlideShare
Wird geladen in …5
×

2014 Business Model Selection by Nick De Mey

1.280 Aufrufe

Veröffentlicht am

Veröffentlicht in: Technologie
  • DOWNLOAD THI5 BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

2014 Business Model Selection by Nick De Mey

  1. 1. How to pick the right business model?
  2. 2. “When I grow up, 
 I want to be an inventor.
  3. 3. We make corporates
 innovate like startups. We make corporates
 innovate like startups.
  4. 4. Our focus: Business Model Innovation
  5. 5. No magic.
  6. 6. Remember this one?
  7. 7. Copy & Remix.
  8. 8. Airbnb
  9. 9. Airbnb of Food. of Parking.
  10. 10. Airbnb of Boats. of Storage.
  11. 11. Netflix
  12. 12. Netflix of Books. of Toys.
  13. 13. Netflix of Clothing. of Games.
  14. 14. Tinder
  15. 15. Tinder of Jobs. of Fashion.
  16. 16. Tinderof Real-estate. of Shopping.
  17. 17. Business Model in a nutshell An organization’s logic of creating, 
 delivering and capturing value. just to make sure we’re all on the same page…
  18. 18. Many different components! My focus will be on how value can be created. + how to monetise your product/service.
  19. 19. Understand the patterns!
  20. 20. Business Model Blocks
  21. 21. - Business Model Blocks -
  22. 22. - Business Model Blocks -
  23. 23. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Indiegogo & KickStarter - Crowdfunding
  24. 24. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Activity Trackers
  25. 25. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Aggregation Platform for Activity Trackers
  26. 26. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure digipill - Audiofiles to change your mind
  27. 27. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Runkeeper
  28. 28. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure ZombiesRun: Running as a game
  29. 29. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Franchising Models
  30. 30. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure MoodPanda - Track your Happiness
  31. 31. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Ginger.io - change data in useful insights
  32. 32. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Klout: Online influence as reputation
  33. 33. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Carrot > To-do list with a personality
  34. 34. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Bitcoins
  35. 35. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Prepaid VISA Healthcare Giftcard
  36. 36. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Moskow: Pay with Exercises
  37. 37. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Pay with a Tweet
  38. 38. Product 5 Money 5 Less Money Experience Right Data 1 Reputation Credits Service Exposure Moves - Connected Apps
  39. 39. You are in the center! Your own startup
  40. 40. Business Model transactions Focus to make this flow as smooth as possible. #frictionless
  41. 41. Can be more complex. Many different players, a lot of monetary transactions.
  42. 42. List of questions you need to ask?
  43. 43. Some of the industries I’ll highlight: News/ Publishing Dating
  44. 44. What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2.
  45. 45. Free? Free = Free
  46. 46. What to pick? Free!
 for the user. 1. - Early exit -
  47. 47. Free (Hidden) other agenda: - Aim for an early exit. - Acqui-hire - Prestige - … Rule of thumb: There is no free lunch.
  48. 48. What to pick? Free!
 for the user. 1. - Early exit - - Pay-what-you-want -
  49. 49. Free? Customer can pick his own price. Pay-what-you-want. (including free)
  50. 50. Case: Humble Bundle
  51. 51. Other industries #win #fail Emotional connection Social/group pressure … selling to businesses social/group pressure …
  52. 52. What to pick? Free!
 for the user. 1. - Early exit - - Pay-what-you-want - - Tip jar/ donation -
  53. 53. Free? Main difference: People often get the product for free, but are free to do an extra transaction. Tip jar - Donation.
  54. 54. Free, for some. Different segments of users.
  55. 55. What to pick? Free!
 for the user. 1. - Early exit - - Pay-what-you-want - - Tip jar/ donation - - Barter -
  56. 56. Swap goods, give something else in return.
  57. 57. What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2. Reason why people upgrade!
  58. 58. Free, but pay for extra features
  59. 59. What to pick? Paid!
 the user = client. 2. - Vanity - reputation -
  60. 60. Some people only want “the best” Ultimate luxury. 12K€ Smartphone (Vertu)
  61. 61. Vanity, reputation… Vanity is so powerful!
  62. 62. Looks & Reputuation in games. To fit in Exclusivity Show Commitment ...
  63. 63. Important learning: You need other people to show off!
  64. 64. Pay to get noticed. (above the crowd…) Would you pay to get seen by your friends on Facebook? Facebook 2012
  65. 65. What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion -
  66. 66. Another tactic: Lure people in with free + lock-in. Just give it a try!
  67. 67. Pay-as-you-go model. Switching cost?
  68. 68. Pay-as-you-go model. Switching cost?
  69. 69. Similar, pay-per-use. Blendle - itunes for journalism
  70. 70. What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity -
  71. 71. Privacy features are very powerfull! Hide your profile. Incognity mode.
  72. 72. What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity - - Mystery/ Surprises -
  73. 73. Mystery crates (& surprise upgrades) similar to Lottery system = very lucrative!
  74. 74. Real life mystery crate (on subscription) Trust & credibility created by 1 person (not a company)
  75. 75. Blind dates, anyone? Crazy Blind Date by OKcupid. (up to $3/date)
  76. 76. What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity - - Mystery/ Surprises - - Convenience/ Shortcuts -
  77. 77. Use Sold. The convenient way to sell goods online. 1 picture to sell your goods.
  78. 78. The power of Zynga-like games. Grind - Spam - Pay
  79. 79. Our own experience :) Colleague of us sends out dating invites to all our clients.
  80. 80. What to pick? Paid!
 the user = client. 2. - Vanity - reputation - - Loss-aversion - - Privacy/ Anonymity - - Mystery/ Surprises - - Convenience/ Shortcuts - - Helping peers/ gifts -
  81. 81. This one is on me… Yes, Awesome. I’m a PLUS member.
  82. 82. Virtual gifts. Line messaging app is one to keep an eye on!
  83. 83. Crucial question!
  84. 84. Learn from gaming. Question: Do you allow people to spend (all their) money?
  85. 85. Next Chapter.
  86. 86. Why does this person get a +120M€ contract?
  87. 87. What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2. Third party pays the bills. 3.
  88. 88. What to pick? Third party pays the bills. 3. - Advertising -
  89. 89. Every ad-based model. The user becomes the product.
  90. 90. Ad-business is straight forward. but hard. Offer content. Control eyeballs Steer attention to ads Profit.
  91. 91. What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral -
  92. 92. Drive sales for another. Affiliate & Referral models.
  93. 93. Integrated referral links? Pinterest is the perfect match!
  94. 94. What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller -
  95. 95. Resell data. One company is more transparant than the other.
  96. 96. What’s the value of your own personal data? Resell your own data via a platform: example Citizinme.
  97. 97. Example: Patients like me.
  98. 98. What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller - - Joint-Venture/partnership -
  99. 99. What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller - - Joint-Venture/partnership - - White-label/Franchise -
  100. 100. What to pick? Third party pays the bills. 3. - Advertising - - Affiliate/ Referral - - Data Reseller - - Joint-Venture/partnership - - White-label/Franchise - - Get-one-give-one -
  101. 101. another client pays for your product. (could be anymous)
  102. 102. Suspended coffee
  103. 103. One Laptop Per Child
  104. 104. What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2. Third party pays the bills. 3. Broker/ Matchmaking 4. Can be a mix of all three.
  105. 105. Broker/
 Matchmaking 4. - One-side pays -
  106. 106. One side pays.
  107. 107. Many dating platforms are based on this model.
  108. 108. Get paid to date? Very controversial of course.
  109. 109. Get paid to date. Other platforms experiment with other rewards than money.
  110. 110. Broker/
 Matchmaking 4. - One-side pays - - Both sides pay -
  111. 111. Matchmaking between 2 normal users. only 1 of the 2 parties pays.
  112. 112. Auction platforms.
  113. 113. AirBnb & other broker platforms
  114. 114. Broker/
 Matchmaking 4. - One-side pays - - Both sides pay - - Crowdfunding - - Penny Auctions -
  115. 115. Crowdfunding (many variations) For pre-sales? Investment? Donation?
  116. 116. Crowdfunding The product itself is often not the primary driver: 
 “Be part of something bigger, a revolution in …”
  117. 117. Get a return of an investment in someone else.
  118. 118. Broker/
 Matchmaking/ 4. - One-side pays - - Both sides pay - - Crowdfunding - - Penny Auctions -
  119. 119. What to pick? Free!
 for the user. 1. Paid!
 the user = client. 2. Third party pays the bills. 3. Broker/ Matchmaking 4. Mixed model
 Subsidised 5.
  120. 120. Mixed model
 Subsidised 5. - Shop (on the side) -
  121. 121. Mixed model
 Subsidised 5. - Shop (on the side) - - Razor-blade (add-ons) -
  122. 122. Pay for recurring upgrades or consumables Offer part of your service for free (or nearly free)
  123. 123. Open Source model with paid consulting support
  124. 124. Ryanair-like no-frills models.
  125. 125. Mixed model
 Subsidised 5. - Shop (on the side) - - Razor-blade - - Credits/points -
  126. 126. Combine concepts
  127. 127. www.glowing.com IncIncHQHQ Glow IncIncHQHQ Glow First Fund Non-Paying user Data Predictions & Tasks to increase pregnancy
  128. 128. www.glowing.com Paying Users IncIncHQHQ Glow IncIncHQHQ Glow First Fund Preganant* Enganging User Not Pregnant* "Normal" User Not Pregnant* 5 €50/Month Insurance & Extra Guidance Data Non-Paying user Data Predictions & Tasks to increase pregnancy support
  129. 129. www.glowing.com Paying Users IncIncHQHQ Glow IncIncHQHQ Glow First Fund Preganant* Enganging User Not Pregnant* "Normal" User Not Pregnant* 5 €50/Month Insurance & Extra Guidance conceiving Data Non-Paying user Data Predictions & Tasks to increase pregnancy ++ % of Money Pool % of Money Pool support
  130. 130. www.glowing.com inFertility Treatment Partner Paying Users IncIncHQHQ Glow IncIncHQHQ Glow First Fund Preganant* Enganging User Not Pregnant* "Normal" User Not Pregnant* 5 €50/Month Insurance & Extra Guidance conceiving IncIncIncInc Company Data IncIncIncInc Company Non-Paying user Data Predictions & Tasks to increase pregnancy ++ % of Money Pool % of Money Pool 5 Less Money 5 Money Data Exposure support
  131. 131. www.glowing.com inFertility Treatment Partner Paying Users IncIncHQHQ Glow IncIncHQHQ Glow First Fund Preganant* Enganging User Not Pregnant* "Normal" User Not Pregnant* 5 €50/Month Insurance & Extra Guidance conceiving IncIncIncInc Company Data IncIncIncInc Company Non-Paying user Data Predictions & Tasks to increase pregnancy ++ % of Money Pool % of Money Pool 5 Less Money R&D IncIncIncInc Labo 5 Money Data Universities 5 Money User Data Exposure support
  132. 132. li Not just - 1 campaign - 1 product - 1 company Crowdfund the potential
 of another person! Key lessons & take-aways. Learn to detect & understand the patterns. Look in different industries! Copy & Remix multiple models.

×