A presentation on the future of real-time communications by Inkling partner and digital director Jono Marcus. Inkling is a creative marketing agency that lives to create and outmanoeuvre. www.thisisinkling.com

1. The Future of Realtime
Presented at Microsoft, London
@jonomarcus

2. THE$FUTURE$OF$REAL+TIME$

3. “Technology*is*the*making,*
usage,*and*knowledge*of*tools,*
machines,*techniques,*cra8s,*
systems*or*methods*of*
organiza:on*in*order*to*solve*a*
problem*or*perform*a*specific*
func:on.”*(hBp://en.wikipedia.org/wiki/Technology)$

4. $$Each$major$technological$
development$$
is$coming$faster$than$the$previous$one$

5. Media$is$now$a$COMMODITY$PRODUCT$

6. Content is no longer sufficient, now
anyone can publish$

7. Want$aGenHon:$earn$it$&$involve$

8. Human$Sensor$Networks$
Personal tech equipped with sensors that
have the capacity to collect geographically-
tagged data while people simply go about
their daily routines
"
"
#

9. AcHve$reporHng$for$collecHve$well+being$
THE FUTURE#

10. Instant$Mapping$
THE FUTURE#

11. Anyone$as$an$inventor$
THE FUTURE#
J.C. Karich has created ‘Ear
Adapters,’ a 3D-printed
project that allows users to
transform their earbuds into
stable and comfortable
over-the-ear headphones
#

12. MIND$BLOW$STUFF:$AnH+reality,$cashless$$
society$and$reputaHonal$value$
Transformed Cash will begin Your entire genome will
sense of place / to die out as be cheap enough to drop
perception of mainframes onto a smartphone :
reality in a way allocate tailored medicines,
that hasn't resources profiling for jobs, genetic
been around the dating "
experienced economy more #

13. “We are now in a social-digital environment where things increasingly move in real time.
Tomorrow's business models must not only be able to adapt to change, they must help
drive that change” – David Armano"

14. Call us on 02076 979 587
@InklingComms