Collaboration by definition is a way for teams getting things done. There has been various stages in which collaboration technologies have developed and used. Starting Form Email, Chat, Tele Conferencing, Video Conferencing and Enterprise Intranets. The new generation Social collaboration technologies being developed now are evolution in the way teams will work in future. For Social Collaboration to happen effectively it needs two key pillars (a) Cloud Computing Infrastructure (b) SAAS Business model. Knowledge workers need access to the collaboration platform 24 x 7 and from multiple devices. The system should also be Secure and Scalable. This can now be achieved by creating a Social workspace in the cloud on demand which all the team members can effectively use. These workspaces should integrate both the traditional communication and collaboration technologies like Email, Chat, Web conferencing, ECM and new Social technologies like Blogs, Wikis, Micro Blogging so that no information of any nature casual or formal is lost. This is most effective way to achieve team knowledge sharing and capture, without having the individuals to put any additional efforts for the same.
1. Cloud computing
+ SaaS
+ Collaboration
= Collective team intelligence
Jagdish K Vasishtha
Managing Director, Injoos
2. Collective Intelligence is mass collaboration
4 Key principles
• Openness
• Peering
• Sharing
• Acting Globally
3. What about the SMB ?
~9000 Firms > 52 Mn Employees
(> 1000 Employees) Enterprise
~100,000 Firms Mid Market > 23 Mn Employees
(100 ~ 1000 Employees)
~6 Mn Firms Small Business
(< 100 Employees) > 42 Mn Employees
> 65Mn SMB Employees in US Alone
Source: 2005 U.S. Census Bureau estimates
4. The new “Always On” workforce
1. Smaller and Less Sufficiently Skilled
2. Increasingly Global
3. Highly Virtual
4. Vastly Diverse
5. Autonomous and Empowered
Source: Hewitt Associates: Next Generation Talent Management
6. The new Unified Communication
Real Time Communication Near Real Time Communication
Tele conferencing Email
Tele conferencing Email
Web conferencing Blogs, Wiki
Video conferencing
Text Chat Discussion Boards
Text Chat
SMS Social Networks
7. Shifts in Communication models
collaborative Gated Shared Social
Communications space
Communication
Pattern
Market
Direction
Two-way Traditional
Open and Free
Communications
Provider controlled Open Internet
Communication Environment
9. Enterprise 2.0 Apps
Ref: Forrester
Gartner Magic Quadrant for Business Social software - 2009
10. Email no longer rules
SNS sites (301 Mn people) go beyond Email (229 Mn)
11. Myspace is 2nd largest public email provider !
Source: Techcrunch
12. Knowledge management is a continuous process
Tapping the power of knowledge worker
Structured Unstructured
knowledge knowledge
Structured human activities &
System intensive processes Ad hoc, messy and
chaotic human activities
Knowledge Continuity
13. Problem with Structured KM
Taxonomy
Long Tail of Content
80:20 Rule of Content creation
Carrot and Stick Policy
Forrester: Social technographics ladder
15. Cloud & Collaboration
• Collaborate 24 x 7
• Anytime - Anywhere -
Any Device
• Scalable on demand
• Tier 1 Data Center -
Uptime, Secure, SLA
Flexible, Scalable , Secure
16. SAAS & SMBs
Reduce overall TCO
• No provider lock-in
• No software installation required
• Convert Software Capex to Opex
• “Pay as you go” model for
scalability
17. Collaborating in the cloud -
What does is mean for Businesses ?
Engage next generation employees
Connect with ecosystem partners
Accelerate innovation
Prevent organization dementia
18. # Engage next generation employees
• Bridge the chasm
• Transparent
communications
• Detect hot spots early
• Democratize decision
making
• Engage in organization
initiatives
19. # Connect with ecosystem partners
• Build direct
communications
• Co-create product and
services
• Connect employees
directly to partners
• Create a more
comprehensive
knowledge base
20. # Accelerate innovation
• Continuous idea
generation
• Form problem solving
teams on the fly
• Connect across
organizational silos
• Easy expert
identification
21. # Prevent organization dementia
• Capture knowledge as
work is conducted
• Find relevant
information quickly
• Enrich content
continuously
22. Integrated communication & collaboration platform
Team Workspace in the Cloud
Powerful search
Collaborate on Documents
Discussion Forums Multi mode communication
Your Profile page
Activity Feeds
Team Calendar Enrich Information:
Rating, Tagging, Sharing,
Linking
Team sites
One touch
Web conferencing Security & privacy
Start Anywhere
# Thanks to the organizers for giving an opportunity to share my perspectives
# This is not a yet another presentation of Cloud and SAAS, but how coming together of Cloud, SAAS and the new collaboration technologies can really solve one of the oldest problems for organizations of how they could tap into collective knowledge of their workers.
# We will also look at challenges hindering effective KM. Why we can finally stop relying on email as the only tools for team collaboration.
# I will also try to argue that for the first time SMBs can also leverage these new technologies and a small price.
# Large organizations continue to work in silos and in smaller organizations team members work as individual contributors
# To achieve mass collaboration there needs to be a culture change in the organizations.
# Large product and IT services vendors have focussed on Enterprise customers.
# Large organizations have big budgets and IT staff and can afford to hire KM consultants.
# The bottom 6Mn or more firms have largely relied on email as their mode of communication and collaboration.
# The shift towards knowledge workers in USA. These are small professional organizations and are not really tech savvy to implement or maintain their own IT systems so rely on publicly provided tools and platforms. Lawyers, Doctors, Consultants of all types...
#I know of a small company out of Norway providing services to US customers with their tech support team in China.
# Today it is possible to assemble a good team of people across the globe leveraging their core strengths.
# Combine this trend with a generation change and knwledge worker and now you can see a clear need for a next generation collaboration platform which accessable anytime and anywhere.
# Start you conversations anywhere.
# Send an email, which can be posted as a blog commented upon, linked to a file in the library or a HTML reference link. Or THink of a event calendar and being able to start a web conferencing from there and able to record, store, share the MOM.
Send a tweet and get it on your SMS. Get alerts on your email.
# First time a true unification of communication technologies happening without being enforced by telcos with grandiose plans.
# It is quite evident form social networking sites like Facebook, Twitter, Linkedin on how people are now more and more using a social space for their communication and relying less on the traditional tools like telephone and email.
# People are now getting comfortable using the new Read write web.
* Allay fears of data security and backup.
* Many of leading cloud vendors like GoGrid are already SAS70 certified.
* Many models of charging being used:
1. Amazon EC2: Compute Unit, Memory ($/instance hour), Additional for support
2. GoGrid: CPU, RAM, Storage ($/hour), bandwidth, Load Balancer, Prepaid plan with support
3. 3TERA: Virtual Private Datacenter (MIn, Max), Drag and drop config
# It is like asking the employees to use Nokia 6600 in office and iphone at home.
# Don&#x2019;t depend on organization grapevine for the latest buzz.
# No getting tangled in organization beaurocracy to get answers.
# Will require a culture change in existing organizations.
# Partners are always looking for product information. E.g Oracle creating a single collaboration space.
# No more annual idea generation camps or jamborees. Think of this as a idea drop box which is open throughout the year and is being processed continuously.
# Forming crack teams will be as easy as forming a group on say linkedin. Choose the experts and pull them into the group. Set out the problem and get everyone going.
The biggest change I see and the core point of my talk today is that people will start capturing knowledge as they conduct their routine tasks not as a separate dedicated organizational mandated activity.
Every rating you do, every link you add, every comment you post; you are enriching that knowledge item.