Snapshot of innovation in Banking and insurance Industry.

1. DIGITAL INNOVATION DIGEST
#21 – November 2020
10/11/2020

2. 10/11/2020 2
Digital Innovation Digest #21
THE BANK THAT WANTS TO BECOME A
GAFA03 10
PRESENTATION OF INITIO &
THE SQUARE GROUP04 14
WHAT IS KBC LOOKING FOR IN THE
WORLD OF SOCCER?02 06
OPENING A PROFESSIONAL ACCOUNT
HAS NEVER BEEN EASIER.01 04

3. 01OPENING A PROFESSIONAL
ACCOUNT HAS NEVER BEEN
EASIER.

4. 10/11/2020 4
▪ Metro Bank wants to simplify the opening of a professional
account.
▪ For the young British institution, the health crisis is acting as a
catalyst.
▪ Metro saw an explosion in demand for state-guaranteed loans,
due to the coronavirus crisis.
▪ Its online underwriting services have come under considerable
pressure in recent months.
▪ In response, the company has implemented a simplified path for
getting in touch, which was tested in August and is now
widespread.
EXECUTIVE SUMMARY
Source : cestpasmonidée.blogspot.com, 10th September 2020
Opening a professional account has never been easier.

5. 10/11/2020 5
On average, opening a
bank account for a small
business so long and
tedious.
High demand for digital
channels for the demand
of state-guaranteed
loans due to the health
crisis.
Metro bank promises to
complete the operation in
15 minutes.
The process is called BAO
(for "Business Account
Opening").
100% fully online.
Only works for sole
traders and single
directors for now.
The bank's new online
journey auto-populates
business data, pulling
from Companies House
(the national company
directory).
It uses selfie ID
verification.
Customers can receive their
debit card in the post or
collect in-store, and will
have access to a dedicated
Local Business Manager.
WHY ? HOW DOES IT WORK ? HOW IS IT POSSIBLE ?
The goal is to streamline the
onboarding processes of
SME customers.
Simplicity is key
Well thought backend
process
PRACTICALLY SPEAKING
Opening a professional account has never been easier.

6. 02WHAT IS KBC LOOKING FOR IN
THE WORLD OF SOCCER?

7. 10/11/2020 7
What is KBC looking for in the world of soccer?
EXECUTIVE SUMMARY
• Since the end of August, the Jupiler Pro League goals will be
broadcasted on the mobile application of KBC and CBC.
• Jupiler Pro League goals, match highlights and
summaries will be broadcast on KBC Mobile over the
next 5 seasons.
• The bancassurer has also acquired the non-exclusive rights to
the online game summaries.
• This new service is called "Goal Alert".
• The amount of the agreement remains confidential
Source : newsroom.kbc.com
How much does it cost ?
Customers Non - customers
• 'Goal Alert' is included in the price for
customers with a KBC-Plus account.
• Until the end of November, Goal Alert is offered free of
charge and without obligation to purchase
• After that the purchase of a Goal Alert video pass will cost
0,99 EUR per month, with cancellation of the subscription at
any time.

8. 10/11/2020 8
What is KBC looking for in the world of soccer?
PRACTICALLY SPEAKING
To respond to changes in
consumer habits.
Expand the range of
non-bank/insurance
services.
Make KBC mobile a must-
have application in the
daily life of KBC
customers and non-
customers alike.
WHY ? HOW DOES IT WORK ?
Create a lock in effect
Customers Non - customers
The customer
activates the service
by clicking on the
Goal Alert, KBC
mobile button.
The non-customer must download the
KBC Mobile app and choose "Discover
Goal Alert".

9. 10/11/2020 9
What is KBC looking for in the world of soccer?
TO GO FURTHER ON THE SUBJECT
SNCB
Ticket purchasing service
QPARK
Parking slot payment
DE LIJN
Transport
Buying
service
4411
Parking slot payment
GOAL ALERT
Football
entertainment
service
MONIZZE
checking of meal
vouchers
• KBC continues to advance its "Beyond
insurance"/"Service Ecosystem" strategy. It
should be noted that other players, such as Belfius,
have also been following the same strategy for some
time.
• The goal is to offer a maximum of services without
forcing the user to download a multitude of
applications.
• Since December 2019, KBC has opened its mobile
application KBC Mobile to non-customers.
• More than 1.5 million KBC Mobile customers now use
their banking and insurance services. More than
250,000 of them use non-banking services.
• Non-banking services have been used more
than 2,700,000 times since their launch, according
to KBC.
KBC IS BUILDING AN ECOSYSTEM

10. 03THE BANK THAT WANTS TO
BECOME A GAFA

11. 10/11/2020 11
• GAFAs are omnipresent in the daily life of every consumer.
• Their presence is increasingly established in the banking and insurance
industry.
• But why wouldn't banking institutions do the same?
• The idea of attacking the GAFAs on their own domain may seem absurd, but
this is what the Russian bank, SberBank, is undertaking to do.
• Sberbank chooses to change its business, becoming a supplier
technological products.
• Sberbank is one the largest bank in eastern Europe with a market
capitalization above 50 billion euros.
• Sberbank changed its logo and name to simply "Sber".
Source : zonebourse.com, September 24th
The bank that wants to become a GAFA
EXECUTIVE SUMMARY

12. 10/11/2020 12
The bank that wants to become a GAFA
PRACTICALLY SPEAKING
This strategy was
developed following the
observation of the
dissolution of the bank's
contact with its
customers.
In our last digital digest, we
discussed the approach
that Google aims to put in
place to be the interface
between customers and
traditional banks.
WHY ? Sber ecosystem
The financial activities remain
present and coexist with the
technological part of the
bank.
SberBox
SberPortal
Salute
Virtual assistant
■ Declined in 3 personalities according to personality of the end customers
(Sber, Joy and Athena)
■ With the same functions as Siri or Alexa
■ Available on iOS and Androïd
Connected speaker with a screen
■ It features a virtual assistant, sensor and voice control, and gesture
recognition.
■ Should be on sale later in 2020
Multimedia set-top box / media player
■ Includes the virtual assistants and voice control function.
Cloud storage service for individual customers
■ Customers can upload up to 15 GB of files to the cloud for free and access
them through App Store and Google Play apps, as well as through the web
interface.
■ The storage capacity is expandable for a fee.
Possibility to subscribe directly to the new entire ecosystem
■ SberPrime gives special terms and discounts when purchasing products and
services of the Sber ecosystem.
SberPrime
SberDisk

13. 10/11/2020 13
The bank that wants to become a GAFA
A POSSIBLE INITIATIVE IN BELGIUM?
The ecosystems strategy
aims to improve
customer relations by
being in daily contact
with customers, but also
to build loyalty with new
potential customers.
Few Belgian players in the
insurance and banking
sector have decided to
extend their range of
products and services
beyond their main field.
THE BEYOND BANKING
& INSURANCE RACE
Faced with the risk of
disintermediation and loss
of control of the customer
relationship.
Range of beyond insurance/banking services offered by Belgian actors
SNCB
Ticket purchasing service
QPARK
Parking slot payment
DE LIJN
Transport buying
service
4411
Parking slot payment
GOAL ALERT
Football entertainment
service
MONIZZE
checking of meal
vouchers
SNCB
Ticket purchasing service
DE LIJN
Transport buying
service
Phil at Home
Homecare for the
elderly people
Jane
Homecare for the
elderly people
4411
Parking slot payment
MONIZZE
checking of meal
vouchers
LUKOIL
Fuelling up without
using the card

14. 04PRESENTATION OF INITIO &
THE SQUARE GROUP

15. 10/11/2020 15
• 700 consultants, 95% employees
• 52 % men / 48% women
• Turnover 2019: 120m €
• 2.5% of turnover invested in training
• 1% of turnover invested in R&D
• Large team in Finance, Risk, Regulatory & Compliance
• Business/Process analysts & Project managers with Digital
experience
KEY INFORMATION
SPECIALIZED IN THE FINANCIAL INDUSTRY
Initio in a nutshell
Initio is the international brand of the Square group, a business consulting firm in strategy, organizational and
operational consulting.

16. 10/11/2020 16
Areas of excellence
Businesses need to think ahead, to make decisions that will take them to the top.
Square guides its clients by making its expertise available to them in 8 key areas.
.
INNOVATION
Square supports its clients in the transformation of their innovation dynamics. Our
consultants, with their tailor-made approach, help to design, industrialize and
govern innovation to ensure the sustainable growth of companies and their
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Square helps its clients to acquire, integrate and develop their organisation’s
human capital. In order to create greater commitment within teams, our
interventions focus primarily on adapting work methods to operational and cultural
changes, the effectiveness of human resources departments and skills
development.
MARKETING
Square supports its clients across the entire marketing spectrum: strategic
marketing, relationship marketing, product marketing, communication, pricing,
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sectors, is now aimed at all B2C industries or services.
SUPPLY-CHAIN
Square ensures the operational excellence of logistics, from procurement to the last
mile, with differentiating customer journeys. Our experts design omnichannel
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robotization.
DATA
Square develops Data strategies and ensures their operational implementation by
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assets.
REGULATORY & COMPLIANCE
Square advises its clients in the rollout of new regulations, as well as in the
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RISK & FINANCE
Square leads the management of financial and non-financial risk control programs,
as well as the transformation of the Risk and Finance functions in response to
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DIGITAL
Square assists its clients in the development of their digital strategy, the design
and implementation of new digital journeys for their clients or their employees, as
well as in all internal transformation projects and support for new design methods.

17. Initio
@initio_eu
17, Boulevard General Wahis
1030 Schaarbeek
Belgium
+32 (0)2 669 77 44
Initio.eu
blog.square-management.com