Please see attached our companies presentation

2. VIPSHOP WELCOMES
YOU

3. Introduction • Welcome
• Index
• Our office
• Our guarantee
• Our offer
• Figures
• Vipshop honor’s
• Growth rate
• Warehousing
• Facts and figures
• Brands we carry
• Flash sales
• Our website pages
• Overview of member base
• How members find us
• Sales and member regions
• Offer for brands
• Offer for members
• Closure

4. Our Office

5. Vipshop summary
The largest flash sales site in China
Our guarantee Sell With Deep
Discounts
Genuine Brand
Product
Focus On
High Level Customer
Service Satisfaction

6. Vipshop summary
The largest flash sales site in China
•Creating a new distribution channel for your brand:
•Discrete clearance channel
•Creates new channels of demand & drives awareness
•An efficient digital marketing platform that enhances your brand resulting from
exposure to the Vipshop members
•Offering a new lifestyle to members:
Off-price + entertainment value + a unique shopping experience

7. Vipshop summary
The largest flash sales site in China
in 2011,vipshop was ranked No.1 with regard to sales volume among South China B2C on-line retailers;
No.1 among the on-line flash sales websites in China;
Ranked 7th with regard to visitors-spend-time among B2C websites in China;
Ranked 10th with regard to user amount among B2C websites in China.

8. Vipshop Summary
The largest flash sales site in China
The biggest investment of Series A in the
VIPSHOP HONOURS
field of B2C in China settled in "Vipshop".
In 2010, Vipshop obtained $20 million in
the first risk investment (U.S. DCM and
Sequoia Capital), which is the biggest
financing amount in the first round risk
investment for E-commerce in China.
In 2011, Vipshop obtained $50 million in
the second risk investment by U.S. DCM
and Sequoia Capital.

9. Vipshop summary
Our target market is benefiting from category growth & increased online penetration
Online off-price apparel
Favorable trends in China core market
20 Billion
2010 2015

10. Our Warehousing
Four strategic locations – Top quality warehousing
Guangzhou – Beijing – Shanghai - Chengdu

11. Vipshop Summary
Figures
Members 12.1 million
Daily 1.8 million per day!
Visitors
Launched November 2008
Category
China
Leadership
Employees 2700

12. Vipshop Summary
Powerful Partnerships with luxury brands
•Over 90% of vendors we choose to work with have done or plan to repeat sales on Viphop sites
•Vipshop already works with over 800 fashion, apparel & home/kids brands, local vendors.

13. Vipshop sales examples

14. Vipshop summary
Our website
Cart only allows
product to be held 20
minutes to drive a
frenetic and impulsive
excitement to
shopping
Luxury on Sales
Standard Brands
Brands on Sale
The next days

15. Vipshop summary
Our website – Luxury brands
Cart only allows
product to be held 20
minutes to drive a
frenetic and impulsive
excitement to
shopping
Brands on sale
In the next days

16. Overview of our member base
Highly coveted member base
Total registered members : over 12.1 million (FY January . 2012)
Total visitors per day : 1.8 Million
Members are mainly 24-40 years old
The female accounts for 70% sales volume, whereas the male accounts for 30%
Members are mainly white collars with monthly income of 3000-10000 RMB, and roughly 200 million peoples income
were within this range

17. Overview of our member base
How our members found us
More than 60% of our members get to know our website by the mouth of
friends. Word of mouth is the best advertising method for vipshop.
1. SE(search engine)
2. Friends recommendation
3. Weibo
4. Social networking websites
5. TV/Newspapers and magazines
6. Website advertisements
7. Outdoor advertisement
8. Can not remember
9. Others

18. Overview of our members base
Highly coveted member base
The members of Vipshop are located all
over China, even Xinjiang, Yunnan etc.
GUANGDONG Accounts for the annual proportion
approximately 18%
BEIJING Accounts for the annual proportion
approximately 9.8%
SHANGHAI Accounts for the annual proportion
approximately 9.4%

19. Vipshop is addressing opportunities
Vipshop creates tremendous value for the client
 Discrete clearance channel
 Creates new channels of demand & drives awareness
 A partner that can enforce the brand not exploit it
 Bring the brands closer to their current and new customer
 Partner for new product development and brand expansion
 Develop the multichannel relationships
 Create brand specific experiences
 Highly targeting marketing and media

20. Vipshop is addressing opportunities
Vipshop creates tremendous value for our customers
• Timely and relevant offerings over their lifecycle and interests Curetted,
Coveted & Inspirational.
• A shopping experience that is both highly efficient but also enjoyable.
• Be where the customer is when they are ready to through a variety of digital
commerce platforms.
• Unparalleled customer service for support before during and after the sale.
• Operational excellence that gets the product to them on time and on their terms.

21. Advancing hand in hand, exploiting win - win
• Since inception, Vipshop has focused on growth, market share and an exceptional
customer experience.
• Our Core Business – Men’s, Women’s, Home and Children – is managed to
maximize growth and contribution margin.