Key tips on how to create storytelling that really matters. Not sure how to cut through the clutter and engage your overwhelmed audiences? Use these tips to create meaningful storytelling consumer research.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
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Storytelling tips slide share_2
1. 1
ENGAGE YOUR
OVERWHELMED
AUDIENCE
4 TIPS FOR STORYTELLING
MARKET RESEARCHERS
JOHAN VAN KUYK
VISULITE PRODUCT CHAMPION
INFOTOOLS
2. 2
â
WE ARE ALL
CONSISTENTLY
OVERWHELMED
WITH CONTENT,
BUT HOW DO WE
CUT THROUGH THE
CLUTTER TO
ENGAGE, ENTHRAL
AND ENLIGHTEN?
JOHAN VAN KUYK
VISULITE PRODUCT CHAMPION
INFOTOOLS
6. 6
CHOOSE A THEME AND TONE THAT
MATCHES YOUR AUDIENCE
APPLY IT TO WORDS, SLIDES, IMAGES
⊠AND KEEP IT CONSISTENT
7. 7
TIP #3
Acknowledge the challenge
of simplicity
8. 8
SIMPLIFY THE MESSAGE & PRODUCE
NUGGETS OF INTEREST
8
BE EASY TOâŠ
CONNECT WITH AND RELATE TO
9. 9
TIP #4
Engage quickly and
encourage discovery
10. 10
GREAT STORIES INSPIRE &
INTRIGUE
IGNITE YOUR AUDIENCE
⊠BOTH THEIR THOUGHT PROCESSES
AND THEIR JOURNEY OF DISCOVERY
Tweet this!
11. â
SHARE THE RIGHT
DATA VIEWS WITH
THE RIGHT PEOPLE â
AN EXECUTIVE VIEW
FOR DIRECTORS, A
CLOSER LOOK FOR
MARKETERS.
JOHAN VAN KUYK
VISULITE PRODUCT CHAMPION
INFOTOOLS
11
12. 12
ADD YOUR OWN TIPS BY
POSTING A COMMENT
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