Infosys commissioned an independent market research company, Vanson Bourne, to investigate the use of digital technologies and key trends in nine industries. We surveyed 1,000 senior decision makers from business and IT, from large organizations with 1,000 employees or more and annual revenue of at least US$500 million. The report aims to discover: a) the surging tide of digital technology adoption in organizations – what is used and where? b) the promised land of digital technology use, and the hurdles organizations face to get there c) the biggest disruptive digital trends within the next three years and why organizations see them as vital to future success The summary here presents the survey results and highlights the digital outlook that will define the CPG industry strategy over the next three years.

1. www.infosys.com
DIGITAL
OUTLOOK
CONSUMER
PACKAGED
GOODS
INDUSTRY
…

2. DIGITAL OUTLOOK
CONSUMER PACKAGED GOODS INDUSTRY
2
THE RESEARCH
…
1,000
Senior IT and business decision makers were
interviewed from organizations, which use digital
technologies, with
1,000+
employees and
US$500M
or more global annual revenue.
Survey covered a range of industries, across Australia,
China, France, Germany, India, the UK, and the US.
The research investigates the use of digital
technologies and key trends in nine different
industries, namely, automotive, banking, consumer
packaged goods, healthcare, industrial manufacturing,
insurance, life sciences, retail, and utilities.
The study reveals
• The surging tide of digital technology adoption in organizations - what is
used and where?
• The promised land of digital technology use, and the hurdles organizations
face to get there
• The biggest disruptive digital trends within the next three years and why
organizations see them as vital to future success

3. 3
DIGITAL OUTLOOK
CONSUMER PACKAGED GOODS INDUSTRY
TOP CPG TRENDS THAT WILL MAKE MOST
IMPACT WITHIN NEXT
THREE YEARS
…
The three trends receiving most
mentions, as making a positive impact
on the business, show that CPG
companies believe that the technologies
were implemented to improve existing
operations rather than to experiment with
new opportunities.
1
Automated manufacturing
processes
2 Digital asset management
3 Transparent supply
chains

4. 4
DIGITAL OUTLOOK
CONSUMER PACKAGED GOODS INDUSTRY
DIGITAL TECHNOLOGIES THAT CPG INDUSTRY
USES THE MOST
…
CPG companies utilize six digital technologies on average.
The most deployed technologies in the industry are:
69% Cyber security
68% Big data analytics
65% Enterprise cloud
55% Artificial intelligence
48% 3D printing
44% Enterprise service
management solutions

5. 5
DIGITAL OUTLOOK
CONSUMER PACKAGED GOODS INDUSTRY
KEY GOALS OF IMPLEMENTING DIGITAL
TECHNOLOGIES
…
While the most important purpose of implementing these technologies is to improve existing business
operations, CPG companies are looking at technologies such as cyber security, AI, big data analytics,
and enterprise service management to also solve new business problems.
Big data analytics
55% are implementing
it to improve existing
business operations
55% to solve new
business problems
39% to create new
opportunities
Cyber security
55% are implementing
it to improve existing|
business operations
57% to solve new
business problems
27% to create new
opportunities
Enterprise cloud
63% are implementing
it to improve existing
business operations
52% to solve new
business problems
42% to create new
opportunities
Artificial intelligence
58% are implementing
it to improve existing
business operations
55% to solve new
business problems
45% to create new
opportunities

6. 6
DIGITAL OUTLOOK
CONSUMER PACKAGED GOODS INDUSTRY
THE AREAS THAT ARE ATTRACTING
INVESTMENTS ARE…
…
73% Manufacturing process automation
61% Back office automation
50% Using AI and analytics to get more
return on investment from advertising63% Workforce management
51% Increasing supply chain
transparency
…BUT
While the industry is making the right technology investments to take advantage of these trends, it should improve its
technologies and its skills further.

7. Copyright © 2018 Infosys Limited
Your journey to being more digital extends from
core modernization to customer delight.
To steer through that path purposefully, write to us.
…
Write to Us

8. Copyright © 2018 Infosys Limited
Thank You
…
Visit Infosys.com/digital-outlook
to find out more about the digital outlook that will be driving the
consumer packaged goods industry strategy in the next three years.