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You Ask It, We Answer It!
1. You Ask It, We Answer It
Jeanette Brown – Informz
Marketing Strategy Manager
2.
3. Can You Hear Me Now?
If you can hear and see my slide, please note
this in the question box to your right.
If you cannot hear, please try re-dialing in,
and let me know so I can be of assistance.
4. You Ask It, We Answer It
Jeanette Brown – Informz
Marketing Strategy Manager
13. What is a spam trap?
Seemingly legitimate email address
that receiving domains use to identify
spam messages
14. What is the process of getting whitelisted?
-Explanation document
- Deliver key information
- Engage your audience, encourage
them to reply to your email.
17. What is the ideal size of email blasts?
Specifically, height and width?
650 px wide
1000-1500px long (max)
18.
19. Reduce the Length
• General Emails
– Keep above the fold
– Mobile rendering – no more than 4 scrolls
• eNewsletters
– Utilize ‘read more’
– Table of contents
– Test
20. How do I troubleshoot formatting
issues within tables (incorrect font,
font size displaying)?
-Story Layouts
- Look at the code and compare
- Reach out to your advisor
21. What tips do you have for designing
newsletters for mobile readers?
34. Ideas for Testing
• Friendly-from
• Personalization
• Subject line
– Length
– Topic Base
– Abbreviations vs. spelling out
– Special Characters
• Video
• Timing
35. How should I effectively market to
different geographical regions?
42. Do you have any creative suggestions
on how to utilize the vCard?
43. • Signature for the CEO, sales executive, membership director
• Insert it as part of your template
• Text number for updates during a conference
• New board members
44. What are some ways to gain a Twitter
or Facebook audience, for a company
that is new to social media?
45. Social Media accounts for 1 out of 4 minutes
spent online in the United States
according to Nielsen
52. We would like to see more students
sign up for our free membership and
renew each year, ideas?
53.
54. Welcome Campaign
Day 1 – Month 1 – Focus
Automated on mailed benefits
Member Joins to confirm they are
email is sent to
new member receiving them.
Month 9 – Month 6 – Month 3 –
Retention efforts Highlight Highlight
begin benefit benefit