The presentation discussed email marketing best practices for webinars and online courses, including how to segment audiences, write relevant subject lines under 50 characters for desktop and 30 for mobile, and use automation to handle registrations, notifications, and continuing education credits for live and on-demand content. The presenters were from Peach New Media and Informz and advocated for social learning through online communities and knowledge sharing.
3. Our Presenters
Dave Will
chief executive peach
peach new media
dwill@peachnewmedia.com
770.805.6292 ext. 701
@peachdave
4. Who is Peach?
webinars - webcasts - continuing education - conference recordings - knowledge communities - podcasts
We believe that knowledge transfer makes us better people.
Telling stories, sharing experiences, and teaching others is
what makes the human race great.
38. Virtual Study Group Breakdown
Course Prep… Registrants create profiles, interact with SME and
begin social interaction. Perhaps meet in person to kick off the series.
39. Virtual Study Group Breakdown
Course Prep… Registrants create profiles, interact with SME and
begin social interaction. Perhaps meet in person to kick off the series.
Week 1 of n….
Monday: Tuesday: Wed: Thursday: Friday:
SME
SME
Classroom facilitates
announces
attendees web
topic and
work on conference
assignments
Classroom materials and based live
(reading, vid
attendees interaction. discussion. May offer a
eos, workshe
work on May initiate Open lines. quiz or
ets… on
materials and online chat to Limited feedback on
demand
community stimulate information assignments
content)
interaction. thought. transfer. weekly.
40. Virtual Study Group Breakdown
Course Prep… Registrants create profiles, interact with SME and
begin social interaction. Perhaps meet in person to kick off the series.
Week 1 of n….
Monday: Tuesday: Wed: Thursday: Friday:
SME
SME
Classroom facilitates
announces
attendees web
topic and
work on conference
assignments
Classroom materials and based live
(reading,
attendees interaction. discussion. May offer a
videos,
work on May initiate Open lines. quiz or
worksheets…
materials and online chat to Limited feedback on
on demand
community stimulate information assignments
content)
interaction. thought. transfer. weekly.
Course Wrap-up… Registrants take final exam/turn in final
assignments and receive certificate/credits.
45. Number of Recipients
70%
Open
60%
50%
Click-Thru Rate
40%
30%
20%
10%
0%
< 50 50 to 100 100 to 250 250 to 500 500 to 1K 1K to 5K 5K to 50K 50K to 100K 100K to 250K > 250K
Forums, Community Directory and other resources including an RSS feed to their BLOG, Links and Resources, Additional Courses that are related to new members… Finally, integrated and related Social Media components to broaden the experience.
Forums, Community Directory and other resources including an RSS feed to their BLOG, Links and Resources, Additional Courses that are related to new members… Finally, integrated and related Social Media components to broaden the experience.
Forums, Community Directory and other resources including an RSS feed to their BLOG, Links and Resources, Additional Courses that are related to new members… Finally, integrated and related Social Media components to broaden the experience.