8. Some stats…
• 200,000 consumers referred in 2016
• 40% of PHI sales
• Another 30% do research on comparators and
buy direct
• Sales figures estimates from publically available data
9. Six big C’s
• Competition: new entrants, same price as go direct
• Comparison: person to person explanation
• Consumer: more control, comprehension
• Code of conduct: signatories access to funds
• Complement: www.privatehealth.gov.au
• Complaints: low on PHIO data