Get the insights on how to make a business plan for your travel booking business!!

1. PRIVATE DOCUMENT
Travel Booking

2. So, are you planning to start your travel booking
business ???
We will help you to make best business plan for
your dream company !!!
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3. STEP 1
Write a Summary
Write a brief description of your travel booking business
which include details about:
 How are you planning to start travel booking business?
 Objective behind starting a travel booking business?
 What will be your products and services?
 What will be the location of your company?
 Will you take it to online platform or not?
Write a snippet of market you have covered in
Business Plan
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4.  Write brief description about your founder and
management team?
 Strategies you have planned to use for your travel
booking business?
 How much amount of fund are you seeking from
investors? In what you will use this fund? For example :
Ongoing research and development, working capital,
organizational and marketing expenses.
 Where do you see your business in future? Your
mission, vision and objectives?
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STEP 2

5. Step 2
What Are Your Products And
Services ???
 Write what products and services in
travel booking business will you offer ?
For example, booking of car , bus, train
and flight tickets
 Write operational plan for how will
you provide above services to your
potential customers?
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6. MARKET ANALYSIS
Step 3
• Write your market potential analysis to justify the demand for your services.
•Get complete demographic information about your perspective clients.
• Carry out in-depth market study that profiles the target customer base, current sales,
trends, opportunities, growth in the market area for travel booking business category,
pricing and special features of competitors.
• Plans for differentiation in the proposed travel booking
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7. EXAMPLE
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Step 3 continue
In 2014 Industry Report
reveals seven out of 10 (70%)
UK people took at least one
holiday, a minimum of seven
nights either overseas or in
the UK, this year. 1,450
people were asked if they had
a holiday this year to get
1,011 positive answers.
Our Target Market is U.K.(United Kingdom)

8. Write barriers to entry by using Five force
model. It includes :
• Power of buyers
• Power of suppliers
• Rivalry among existing firms
• Threats of substitutes
• Threats of new entrants
Example
Write competitive
analysis, which include
comparison between
competitors features.
Competitors Products and Services
XYZ Company
Flight deals:
U.K. to USA
U.K to Asia
238 £
400 £
Prices
Flight deals:
U.K. to USA
U.K to Asia
300 £
600 £
ABC Company
Step 3 continue
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Example
•Bargaining Power of Buyers :Price
sensitivity is high
•Bargaining Power of Suppliers: Bargaining
power of suppliers is high
• Rivalry among Existing Firms :
Competition in this business is very high
• Threat of Substitutes : No substitutes for
travelling industry
• Threat of new entrants : Medium barrier
to entry

9. Step 4
Include your expertise and qualifications and
the details about how will you manage your
travel booking business . Who all are your
team members? How will you manage as a
team? what roles will they be performing?
What will be the organization structure?
MANAGEMENT TEAM
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10. Step 5
MARKETING PLAN FOR TRAVEL BOOKING BUSINESS
What will you do to attract potential customers to purchase online and offline ? Write a
marketing plan for that first. A marketing plan should contain details about your
marketing, pricing and promotional strategies for example, outline your pricing strategy,
what all products and services you will sell, what will be your pricing strategy.
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Examples :
Some of the strategies your business should include :
 Free mobile application download
 Competition for customers and provide amazing prices to
them. Example, discounted trip to Thailand
 Offers and discount coupons
 Discount coupons to referrals on bringing new customers

11. Include SWOT(Strength, weakness, opportunity and threat) analysis
Strengths Weaknesses
Opportunities Threats
• Team of skilled expertise
• Systematic work
Note : Here include
internal strengths of your travel
booking business
• Limited services
• Low marketing budget
Note : Here include your
internal weaknesses of your
travel booking business
• High potential target market
• High number of opportunities
to expand business with new
services
Note : Here include
external opportunities
for your travel booking
business
• High competition in market
• Competitors provide same
services at lower prices
Note : Here include
external threats for travel
booking business
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Step 5 continue

12. EXPANSION PLAN
Write details about the expansion of your travel
booking business which include details about :
 In what location you will expand your travel
booking business ?
 What all services you will add in future?
 In which sector you will expand your travel booking
business?
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Step 5 continue

13. FINANCIAL PROJECTIONS
Write down your goals for sales and profits, as well as for your
operating budget. Make the financial projections for your business .
Outline all your costs such as website development , salaries,
equipment costs for travel booking business products and services, and
other overheads, project your revenue, Profit and Loss , Cash flow
statement, Balance sheet, Breakeven Analysis etc. to complete your
financial projections.
Step 6
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14. Step 1
Prepare a startup table which will include information about expenses and assets incurred by
travel booking business before starting up the business operations.
Step 2
Revenue and Cost is the most important part of business. Profit and loss of travel booking business
will totally depend on revenue and cost. Prepare assumptions to calculate revenue and expenses.
Step 3
Prepare projected profit and loss statement on the basis of revenue and total cost incurred(Direct
and Indirect) by travel booking business .
Step 4
Prepare a projected cash flow statement by breaking the analysis down to operating, investing and
financing activities.
Step 5
Prepare a projected balance sheet and give effect of assets and liabilities incurred by travel booking
business.
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Step 6 continue

15. Step 6
Prepare a summarized report which will contain an yearly overview of profit and loss statement,
cash flow statement, balance sheet statement and ratios.
Step 7
Calculate BEP(Breakeven point) by preparing the breakeven analysis to know in which year travel
booking business achieving BEP.
Step 8
Prepare ratio analysis to evaluate various aspects of travel booking business operating and financial
performance such as its efficiency, liquidity, profitability and solvency.
Step 9
Calculate ROI (Return on investment) to know how much amount of return investors will get in
future.
Step 10
Prepare a business valuation to know how much return travel booking business will achieve in
future and what will be the market value in future?
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Step 6 continue

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