Monetise your games, apps and sites globally with direct mobile billing, premium SMS, WAP billing and m-Wallets. Smooth payments flows, easy integration, top payouts and conversion.

1. www.infobip.com
MOBILE PAYMENTS
Centili micropayments platform
MWC, Barcelona
02 – 05 March, 2015

2. AGENDA
• About us
• Mobile payments overview and technologies
• Market segments and coverage
• Centili solution
• Business model and benefits
• Q&A

3. ABOUT
• Infobip is a leading provider of cloud mobile messaging and payments
services worldwide
• Our mobile services create an ecosystem where everyone prospers -
operators, enterprises, developers, and most importantly, mobile users.
• Proactive associate member of the GSMA, MMA and Mobey Forum
• Security certified:

4. OUR FACTS
• 600+ employees,
• 34 offices worldwide
• 20+ bn billed transactions in 2014
• 150.000+ business accounts
• 190 countries covered
• 300+ operator partnerships

5. REFERENCES
And many more…

6. MOBILE PAYMENTS OVERVIEW
• Today, MORE THAN 7 BILLION MOBILE USERS have access to at least
one of the available mobile payments technologies: Premium Rate SMS,
Direct Mobile Billing, M-Wallets
Source: Wireless Intelligence
• Industry expectations are that
worldwide mobile payments will
grow by 60.8% to $ 47 bn
transactions through to 2015.
Source: Capgemini
• In 2016 the market will be
worth $ 617 bn. Source: Gartner

7. 7 236 mil.
1 600 mil.
137 mil.
Source: Wireless Intelligence
MOBILE PAYMENTS OVERVIEW

8. mPAYMENTS TECHNOLOGIES
PREMIUM SMS
The user sends a Keyword to a short code and
gets billed
DIRECT MOBILE BILLING
The user is billed directly (if post-paid) or the
amount is deducted from the airtime (if pre-
paid)
mWALLETS
Any denomination can be charged as long as the
amount is available in the virtual wallet account

9. mPAYMENTS TECHNOLOGIES
WAP BILLING
The user is directly billed when making purchases
over a GPRS or 3G wireless connection
SCRATCH CARDS
With the code from the scratch card, end-user
can pay for digital content or top-up mWallet
VIRTUAL CURRENCY
Electronic money that acts as alternative currency
used for online purchases

10. PAYMENT OPTIONS COMPARISON TABLE
• The combination between standard payment options and mobile
payments brings to the merchant the best possible monetisation

11. MOBILE PAYMENTS COVERAGE

12. MARKET SEGMENTS

13. CENTILI SOLUTION OVERVIEW
ONE-TIME PAYMENTS and SUBSCRIPTIONS for:
 Web
 Mobile phones and tablets
 Android, Windows Phone apps (one-tap)
Thanks to a POWERFUL API, our solution
can be customised for any platform.

14. CENTILI SOLUTION OVERVIEW

15. CENTILI SOLUTION: PARTNER PANEL
The starting point and the OPERATIONAL TOOL
for every customer.
• Set up all your services (one-tap, subscription,
Android, Windows Phone, APIs) in a fast and
user-friendly way
• Check the commercial terms in every country,
every operator, every single price point and
adjust accordingly
• Check the transactions and your revenues in
every market and for every service in near-real time
• Export all that information for offline usage

16. CENTILI SOLUTION: WIDGET
• The widget is our standard monetisation tool
• Easily and quick set up and integration
• Automatically adapted to any device:
desktop, tablet, mobile
• Completely customisable,
it maximises the conversion rate

17. CENTILI SOLUTION: ANDROID & WP LIBRARIES
Our libraries provide easy, seamless integration for Android and
Windows Phone In-App payments.
• One-tap payment and subscriptions for Android
and Windows Phone apps
• Import the library into the project and the payment
process will be handled by the Centili platform
• No need to publish new versions of the app in case
of changes to the service
• Available for various Android frameworks:
Unity3D, Cordova (PhoneGap), Appcelerator
Titanium, Xamarin, Sencha

18. CENTILI SOLUTION: API
• Centili Payment API gives you complete control and flexibility in defining the
payment process, covering all technologies available in one single integration.
• If needed, our integration team will assist our partners at every step.
• Ideal solution for independent developers, B2B partners, commercial clouds
and vertical market specialists.

19. SUBSCRIPTIONS
Automatic recurring billing enabling continuity in
payments. Great way to build a steady revenue stream.
TWO MODELS TO CHOSE FROM:
• Centili-managed subscriptions - automatic charges
in regular time intervals: daily, weekly, monthly, yearly
• Merchant-managed subscriptions - charging end-user
every time content is delivered
Available for web/mobile transactions, WAP, Android and
Windows Phone libraries, Payment API.

20. INTEGRATION AND SUPPORT
• Dedicated Account Manager
• Dedicated Integration Specialist
• 24/7 real-time support
• Real-time monitoring and alerting system
• Self-care portal for the end user to control payments at any time

21. BUSINESS MODEL
The best technology, coverage and pay-outs without any investment.
The Centili solution is based on revenue sharing business model.
• No set-up fee, no monthly fee, no minimum commitments
• Transparent information, no hidden costs
• Pure revenue sharing on generated
transactions
• Immediate payments after mobile
operators collect and release
the pay-out
• Possibility of advance payment
TAXES
MNO
CUSTOMER
SHARE
CENTILI SHARE
NET
PAYOUT

22. BENEFITS
Opportunity to expand further, thanks to our global coverage
Great chance to promote business and drive app engagement
with bundled packages (bulk SMS, SMS invites, push
notifications)
In-house development and capability to deliver tailor-made
solutions (both front-end and back-end)
No set-up fee, monthly fee or hidden costs, possibility of shorter
pay-out cycle
Integration assistance and a dedicated Account Manager
24/7 real-time support plus the self-care portal for all your users

23. REACH US
NAME: name MOBILE: 0123456789
SKYPE: skype name E-MAIL: mail@mail.com
WEB: www.infobip.com - www.centili.com

24. THANK YOU FOR YOUR ATTENTION!