Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/2eLbepH. Heather Fleming discusses two frameworks that can be used with individuals to improve communication, increase empathy and establish the psychologically safe environment a team needs to thrive. She also demonstrates how GILT builds teams around initiatives using a “Team Ingredients” framework that focuses on each individual's strengths and talents and what they are contributing to the team. Filmed at qconnewyork.com. Heather Fleming is VP of Product & Program Management at GILT. She works with teams on a variety of initiatives including funnel optimization, site search, product listing and detail page redesigns, international e-commerce & redistribution, B2C marketplace and customer service. Heather is an active speaker on Agile methodologies at many conferences including Agile Alliance, Agile NYC.

1. Unlocking the “Secret Sauce” of
Great Teams
Heather Fleming
@hfleming

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Watch the video with slide
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gilt-team-communication

3. Presented at QCon New York
www.qconnewyork.com
Purpose of QCon
- to empower software development by facilitating the spread of
knowledge and innovation
Strategy
- practitioner-driven conference designed for YOU: influencers of
change and innovation in your teams
- speakers and topics driving the evolution and innovation
- connecting and catalyzing the influencers and innovators
Highlights
- attended by more than 12,000 delegates since 2007
- held in 9 cities worldwide

5. Empathy &
Communication
Forging Real Connections
Authentic Self
Psychologically Safe Environments

6. Unlock Yourself.
The Myers-Briggs Type Indicator®

7. Carl Gustav Jung
(1875–1961), a Swiss psychiatrist,
developed a theory of personality:
Differences between people are
not random. Instead they form
patterns—types.
Psychological Types
(published 1921, translated into English 1923)
A Brief History Lesson...

8. Katharine C. Briggs
(1875–1968), an American, read
Jung’s Psychological Types in
1923.
She spent the next 20 years
studying, developing, and applying
Jung’s theory.
A Brief History Lesson...

9. Isabel Briggs Myers
(1897–1980) developed Jung’s
theory in partnership with Briggs.
Beginning in 1943, she developed
questions that became the Myers-
Briggs Type Indicator® instrument.
A Brief History Lesson...

10. Jung’s Personality Theory
Jung believed that preferences are innate—“inborn
predispositions”
He also recognized that they are shaped by environmental
influences, such as family, culture, and education
Nature
MBTI® instrument
vs. Nurture
Environment

11. Handedness Activity

12. The MBTI® Dichotomies
The MBTI® instrument indicates preferences on four pairs
of opposites, called dichotomies:
Extraversion E or I Introversion
Sensing S or N Intuition
Thinking T or F Feeling
Judging J or P Perceiving

13. Extraversion (E) or Introversion (I)
Where we focus our
attention and get energy
Source: Introduction to Type® (6th ed.), I. B. Myers, p. 9.

14. People who prefer
Extraversion (E)
▪ Are energized by interacting
with others
▪ Are sociable and expressive
▪ Prefer to communicate face-
to-face
▪ Work out ideas by talking them
through
Where People Focus Their Attention
People who prefer
Introversion (I)
▪ Are energized by opportunity
to reflect
▪ Are private and
contained
▪ Prefer to communicate
by writing
▪ Work out ideas by thinking
them through
Source: Introduction to Type® (6th ed.), I. B. Myers, p. 9.

15. Source: Introduction to Type® and Change, N. J. Barger & L. K. Kirby, p. 4.
E-I Illustration

16. Extraversion
Action
Outward
People
Interaction
Many
Expressive
Do-Think-Do
Key Words Associated with E-I
Introversion
Reflection
Inward
Privacy
Concentration
Few
Quiet
Think-Do-Think

17. Sensing (S) or Intuition (N)
The way we take in information and the
kind of information we like and trust
Source: Introduction to Type® (6th ed.), I. B. Myers, p. 9.

18. People who prefer
Sensing (S)
▪ Build carefully and thoroughly
toward conclusions
▪ Understand ideas and theories
through practical applications
▪ Are specific and literal
▪ Trust experience
How People Take In Information
People who prefer
Intuition (N)
▪ Move quickly to conclusions,
follow hunches
▪ Generate ideas and theories;
application is secondary
▪ Use metaphors and analogies
▪ Trust insight
Source: Introduction to Type® (6th ed.), I. B. Myers, p. 9.

19. Source: Introduction to Type® and Change, N. J. Barger & L. K. Kirby, p. 4.
S-N Illustration

20. Sensing
Facts
Realistic
Specific
Present
Keep
Practical
What is
Key Words Associated with S-N
Intuition
Ideas
Imaginative
General
Future
Change
Theoretical
What could be

21. Thinking (T) or Feeling (F)
The way we make decisions
Source: Introduction to Type® (6th ed.), I. B. Myers, p. 10.

22. People who prefer
Thinking (T)
▪ Step back to get an objective
view
▪ Analyze
▪ Use cause-and-effect
reasoning
▪ Solve problems with logic
How People Make Decisions
People who prefer
Feeling (F)
▪ Step in to identify with those
involved
▪ Empathize
▪ Are guided by personal and
group values
▪ Assess impacts of decisions
on people
Source: Introduction to Type® (6th ed.), I. B. Myers, p. 10.

23. Source: Introduction to Type® and Change, N. J. Barger & L. K. Kirby, p. 5.
T-F Illustration

24. Thinking
Head
Detached
Things
Objective
Critique
Analyze
Firm but fair
Key Words Associated with T-F
Feeling
Heart
Personal
People
Subjective
Praise
Understand
Merciful

25. Judging (J) or Perceiving (P)
Our attitude toward the external world
and how we orient ourselves to it
Source: Introduction to Type® (6th ed.), I. B. Myers, p. 10.

26. People who prefer
Judging (J)
▪ Like to have things decided
▪ Resist reopening decisions
▪ Try to avoid last-minute
stresses
How People Approach Life
People who prefer
Perceiving (P)
▪ Like to explore options
▪ Resist cutting off options,
making decisions too soon
▪ Feel energized by last-minute
pressures
Source: Introduction to Type® (6th ed.), I. B. Myers, p. 10.

27. Source: Introduction to Type® and Change, N. J. Barger & L. K. Kirby, p. 5.
J-P Illustration

28. Judging
Organized
Decision
Control
Now
Closure
Deliberate
Plan
Key Words Associated with J-P
Perceiving
Flexible
Information
Experience
Later
Options
Spontaneous
Wait

29. Personality Type
When combined, your preferences indicate
your personality type.

30. 16 Personality Types

31. Levels of Confidence
“Best-fit” type
Reported type
Self-estimated type
True type - innate predispositions

32. Unlock Your Team.
The “Team Ingredients” Framework

33. We value an individual’s strengths and what they bring to
the team and believe an individual should be able to
contribute to the team using these strengths -
regardless of their job role or title.

34. Initiative Visionary:
Drives a comprehensive product strategy taking into
account company strategy and market and competitive
landscape to drive financial benefit to the organization
(increase revenue, decrease cost, operational efficiency).

35. Marketer:
Determines product/feature positioning for the
customer by defining and articulating the messaging
and positioning for product so the customer clearly
understands the benefit.

36. Ideator:
Formulates and executes backlog development. Drives
the scoping, planning and scheduling of work. Drives
KPI thinking and can easily size multiple opportunities
and prioritize based on impact. Is able to forecast and
review revenue/cost actuals and budget impact of
products developed.

37. Cruise Director:
Makes things fun. Creates a sense of team spirit. Sets up
team events, lunches, happy hours, etc. Decorates team
area. Helps with stickers, team swag.

38. Motivator:
Excites and motivates through an understanding of
individual and team dynamics. Clearly articulates why
the work the team is doing is important. Develops an
environment of highly engaged individuals by
demonstrating passion and enthusiasm. Inspires the
team to achieve their goals.

39. Data Analyst:
Leverages data to propose hypotheses and AB tests.
Uses data to influence product direction. Can clearly
communicate what data means. Develops models and
assumptions for budget forecasting and tracks results.
Help interpret how customers engage with new features.

40. External Relationship Manager:
Provides regular updates on status and team
achievements. Develops relationships with external
stakeholders. Leads productive meetings. Creates and
delivers excellent presentations for the team.

41. Benefits to this approach...

42. Thanks!
Be You.

43. Watch the video with slide synchronization on
InfoQ.com!
https://www.infoq.com/presentations/gilt-
team-communication