Video and slides synchronized, mp3 and slide download available at URL http://bit.ly/18tAuDY. Debbie Madden discusses the types of attributes intrapreneurs have in common, how one can identify an intrapreneur, and what can be done to impact technical innovation from a human perspective? Filmed at qconnewyork.com. For 17 years, Debbie Madden has helped grow tech companies from the ground up and is currently the Executive Vice President at Cyrus Innovation. Before Cyrus, Debbie flexed her entrepreneurial muscles by founding Fetch-a-Flick, Manhattan's only door-to-door DVD and snack delivery service back in 2002. She is the organizer of NY Intrapreneur: Innovation in the Enterprise.

1. INNOVATION IN THE
ENTERPRISE
The Secrets of
Intrapreneurs
By Debbie
Madden

2. Watch the video with slide
synchronization on InfoQ.com!
http://www.infoq.com/presentations
/intrapreneur-enterprise
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Strategy
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change and innovation in your teams
- speakers and topics driving the evolution and innovation
- connecting and catalyzing the influencers and innovators
Highlights
- attended by more than 12,000 delegates since 2007
- held in 9 cities worldwide

4. INNOVATION IS POSSIBLE IN AN ENTERPRISE!
* All images are Pixar films. Thank you Pixar.

5. YOU WANT TO BE THE INTRAPRENEUR
WHO DRIVES CHANGE

6. IT’S DIFFICULT TO GET BUY-IN FROM KEY
STAKEHOLDERS

7. FINDING THE RIGHT BALANCE OF COURAGE
AND HUMILIT Y IS KEY

8. LEARN 3 SECRETS OF SUCCESSFUL
INTRAPRENEURS

9. INTRAPRENEUR:
DEFINED
3 SECRETS

10. INTRAPRENEUR:
DEFINED
3 SECRETS

11. INTRAPRENEUR: DEFINED
ü Origins & Examples
ü 10 Commandments
ü Intrapreneur vs.
Entrepreneur

12. INTRAPRENEUR: DEFINED
ü Origins & Examples
ü 10 Commandments
ü Intrapreneur vs.
Entrepreneur

13. TIMELINE
¡ 1723 – Entrepreneur defined
¡ 1978 – First time Intrapreneur was written
¡ 1982 – The Economist credits Gifford Pinchot with
creating the term Intrapreneur
¡ 1992 – American Heritage Dictionary defines
Intrapreneur

14. INTRAPRENEUR
¡ “A person within a large corporation who takes direct
responsibility for turning an idea into a profitable
finished product through assertive risk-taking and
innovation”
¡ The act of behaving like an entrepreneur while
working within a large organization
¡ The pursuit of opportunity with regard to resources
currently controlled

15. EXAMPLES

16. INTRAPRENEUR: DEFINED
ü Origins & Examples
ü 10 Commandments
ü Intrapreneur vs.
Entrapreneur

17. THE INTRAPRENEUR’S
10 COMMANDMENTS
1. Come to work each day willing to be fired.*
2. Circumvent any orders aimed at stopping
your dream.
3. Do any job needed to make your project
work, regardless of your job description.

18. THE INTRAPRENEUR’S
10 COMMANDMENTS
4. Find people to help you.
5. Follow your intuition about the people you
choose, and work only with the best.

19. THE INTRAPRENEUR’S
10 COMMANDMENTS
6. Work underground as long as you can –
publicity triggers the corporate immune
system.
7. Never bet on a race unless you are running it.
8. Remember, it is easier to ask for forgiveness
than permission.

20. THE INTRAPRENEUR’S
10 COMMANDMENTS
9. Be true to your goals, but be realistic about
the ways to achieve them.
10. Honor your sponsors.

21. INTRAPRENEUR: DEFINED
ü Origins & Examples
ü 10 Commandments
ü Intrapreneur vs.
Entrapreneur

22. INTRAPRENEUR VS ENTREPRENEUR:
SIMILARITIES
¡ Committed to driving innovation
¡ Successful at implementing disruptive change
¡ Are passionate about their ideas
¡ Know Failure is Ok as long as you Learn from it
¡ Can write well
¡ Have high accountability. Don’t assume someone else will
swoop in and solve the problem.

23. INTRAPRENEUR VS ENTREPRENEUR:
DIFFERENCES
Intrapreneur
Entrepreneur
¡ Hold in high regard the
existing processes they
are disrupting
¡ Must get buy-in
¡ Hold in high regard time
to market, ideation and
validation
¡ Has the freedom to act
on a whim
¡ Failure often results in
loss of paycheck
¡ Failure results in going
back to the drawing
board

24. INTRAPRENEUR:
DEFINED
3 SECRETS

25. 3 SECRETS
ü Take Smart Risks
ü Ask for Help
ü Be Prepared To Be
Wrong

26. 3 SECRETS
ü Take Smart Risks
ü Ask for Help
ü Be Prepared To Be
Wrong

27. MY STORY
“When you find
Something Worth
Fighting For,
it can change you”
~ Doug Sundheim

28. READ THIS BOOK

29. THE RISKIEST ASSUMPTIONS
Are the ones that once
were true.

30. 3 SECRETS
ü Take Smart Risks
ü Ask for Help
ü Be Prepared To Be
Wrong

31. CREATE SHARED AGREEMENTS
¡ Create a place where people are happy and want to work with
you to succeed
¡ Hang the Shared Agreements on a wall. Each month: Are these
still the right agreements? If so, how are we doing against
them? If not, what should we change?

32. USE THE RULE OF THREE

33. REMOVE YOURSELF FROM THE EQUATION
What would you tell your best friend to do?

34. READ THIS BOOK

35. 3 SECRETS
ü Take Smart Risks
ü Ask for Help
ü Be Prepared To Be
Wrong

36. SMALL, VISIBLE WINS

37. TIMING, TEAM, VIABILIT Y

38. READ THIS BOOK

39. INTRAPRENEUR: DEFINED
* ORIGINS & EXAMPLES
* 10 COMMANDMENTS
* INTRAPRENEUR VS ENTREPRENEUR
3 SECRETS
* TAKE SMART RISKS
* ASK FOR HELP
* BE PREPARED TO BE WRONG

40. DEBBIE MADDEN
CEO, CYRUS INNOVATION
FOUNDER, NY INTRAPRENEUR
@DEBBIEMADDEN200
DMADDEN@CYRUSINNOVATION.COM

41. Watch the video with slide synchronization on
InfoQ.com!
http://www.infoq.com/presentations/intrapreneur
-enterprise