To serve and satisfy information-hungry consumers, we need to make changes to the way we organize and deliver technical content to those who need it. A technical resource center is a one-stop shop for product information designed to serve today’s savvy content consumers. Think of it as a modern version of online help, but designed to be useful to both prospects and existing customers alike. Creating a unified product content portal isn’t a new idea, but few organizations have done it right. It’s about time that changed. In this presentation, Val Swisher discusses the characteristics of a modern online technical resource center. She talks about some of the challenges involved in re-thinking how you create, manage, localize, organize, and deliver product content to those who need it. And, she provides a preview of the lessons you’ll need to learn in order to be an agent of change for your organization. Presented November 27, 2018, at Quadrus Conference Center for Information Development World 2018.