The document discusses techniques for monitoring and measuring content quality. It begins with an introduction and agenda, then covers the current state of content metrics, how to define quality, and key metrics. Visualization techniques are presented as a way to communicate progress. Various views and specific metrics are explored, such as system views, process views and usage views. The document concludes with a question and answer section.

1. PPeerrffeecctt PPiiccttuurree:: VViissuuaalliizzaattiioonn
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CCoonntteenntt QQuuaalliittyy
Presented By: brian.buehling@daksys.com
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OOccttoobbeerr 2244,, 22001144

2. SSeessssiioonn AAggeennddaa
1. Introduction
2. Current State of Content Monitoring
3. Content Quality Defined
4. Key Metrics for Content Quality
5. Visualization Techniques
Presented By: brian.buehling@daksys.com
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3. DDaakkoottaa HHiigghhlliigghhttss
subpara1 to n and para0
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4. HHuunnddrreeddss ooff IImmpplleemmeennttaattiioonnss
Presented By: brian.buehling@daksys.com
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5. IInnttrroodduuccttiioonn
Presented By: brian.buehling@daksys.com
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6. SSttaattee ooff CCoonntteenntt MMeettrriiccss
How do you define high
quality content?
How do measure content
quality?
How do you communicate
progress?
Presented By: brian.buehling@daksys.com
Copyright ©1999-2013 Dakota Systems Inc., All Rights Reserved
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7. SSttaattee ooff CCoonntteenntt MMeettrriiccss
How do you define high
quality content?
Presented By: brian.buehling@daksys.com
Copyright ©1999-2013 Dakota Systems Inc., All Rights Reserved
www.daksys.com

8. II KKnnooww IItt WWhheenn II SSeeee IItt
“I shall not today attempt further to defi ne the kinds
of material I understand to be embraced within
["obscenity"], and perhaps I could never succeed in
intelligibly doing so. But I know it when I see it, and
the content involved is not that.”
Justice Potter Stewart
Presented By: brian.buehling@daksys.com
Copyright ©1999-2013 Dakota Systems Inc., All Rights Reserved
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9. SSttaattee ooff CCoonntteenntt MMeettrriiccss
How do measure content
quality?
Presented By: brian.buehling@daksys.com
Copyright ©1999-2013 Dakota Systems Inc., All Rights Reserved
www.daksys.com

10. Current State: EEvvoolluuttiioonn ooff CCMMSS MMeettrriiccss
System Metrics Usage Metrics
Content Metrics
MMeettrriiccss::
- Available with Web
analytics
- Tracks access to
technical
documentation
- Relies on user
feedback
- No insight into
effectiveness
Process Metrics
MMeettrriiccss::
- AAvvaaiillaabbllee wwiitthh CCMMSS
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- MMooddeelllleedd aafftteerr
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- NNoo iinnssiigghhtt iinnttoo uussaaggee
Presented By: brian.buehling@daksys.com
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Metrics:
- Focus on resources
- Basic metrics on
what is bought
- No insight into
utilization
Metrics:
- Available with XML
database technology
- Tracks access to
component level
metrics
- Builds models for
effectiveness

11. CCoonntteenntt MMeettrriiccss:: SSyysstteemm VViieeww
Presented By: brian.buehling@daksys.com
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12. CCoonntteenntt MMeettrriiccss:: SSyysstteemm VViieeww
• Number of Technical Writers
• Number of Reviewers
• Number of Users
• Number of Publications
• Number of Distribution Channels
• Ratio of Technical Writers / Publication
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13. CCoonntteenntt MMeettrriiccss:: PPrroocceessss VViieeww
• Average Publishing Cycle Time
• % Time Spent in Each State
• % Time Spent on Each Document
• % Documents Behind Schedule
• Number of Releases / Period
Presented By: brian.buehling@daksys.com
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14. CCoonntteenntt MMeettrriiccss:: PPrroocceessss VViieeww
Presented By: brian.buehling@daksys.com
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15. UUssaaggee VViieeww:: CCoonntteenntt MMeettrriiccss
• Usage Feedback / Comments
• Number of Document Accesses
• % Time Spent on Each Document
• Indirect Determination of
Effectiveness
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16. CCoonntteenntt MMeettrriiccss:: UUssaaggee VViieeww
Presented By: brian.buehling@daksys.com
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17. CCoonntteenntt MMeettrriiccss:: VViissuuaalliizzaattiioonn
Presented By: brian.buehling@daksys.com
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=

18. CCoonntteenntt MMeettrriiccss:: GGuuiiddaannccee ffoorr AAuutthhoorrss
Presented By: brian.buehling@daksys.com
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19. CCoonntteenntt MMeettrriiccss:: QQuuaalliittyy IInnddiiccaattoorr aanndd
SSccoorreeccaarrdd
Presented By: brian.buehling@daksys.com
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20. CCoonntteenntt MMeettrriiccss:: QQuuaalliittyy DDaasshhbbooaarrdd
Presented By: brian.buehling@daksys.com
Copyright ©1999-2013 Dakota Systems Inc., All Rights Reserved
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21. SSttaattee ooff CCoonntteenntt MMeettrriiccss
How do communicate
progress?
Presented By: brian.buehling@daksys.com
Copyright ©1999-2013 Dakota Systems Inc., All Rights Reserved
www.daksys.com

22. PPrroojjeecctt KKiilllleerr –– CCFFOO
‘There is no budget for this project'
Risks:
* Finance personnel don't have the
technology background to fully
understand the ROI of CMS's.
* Finance personnel have a bias
toward preventing any new IT cost
expenditures.
Presented By: brian.buehling@daksys.com
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23. The ROI Picture
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24. The ROI Formula
(Co x Rf) – Ci
ROI = ___________ X Sf
Ci
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25. Content View: Content Metrics
Reuse (multi-level) Repurposing
Presented By: brian.buehling@daksys.com
Copyright ©1999-2013 Dakota Systems Inc., All Rights Reserved
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Reduces content
creation costs
Reduces content
maintenance costs
Reduces content
translation costs
Increases content
accuracy

26. Content View: Content Metrics
Dynamic Assembly
Presented By: brian.buehling@daksys.com
Copyright ©1999-2013 Dakota Systems Inc., All Rights Reserved
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Profiled
Documents
More relevant info
to customers
Easier creation of
new products
Fresher, real-time
information
Information on
demand

27. CCoommmmoonn CCoonntteenntt MMeettrriiccss EErrrroorrss
• Believing Efficiency Gains Equal Cost Savings
• Not Allocating Cost Correctly Across Budgets
• Not Timing Submissions with Budget Cycles
• Interpreting Fixed Costs Inappropriately
• Miscalculating the ROI Horizon
• Not Targeting Cost Savings and Revenue Generation
• Not Factoring in Risk
• Not Addressing Perceived Value
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28. CCoonntteenntt MMeettrriiccss:: VViissuuaalliizzaattiioonn
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29. CCoonntteenntt MMeettrriiccss:: CCoonntteenntt RReeppoorrtt
Presented By: brian.buehling@daksys.com
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30. CCoonntteenntt MMeettrriiccss:: GGoooodd CCoonntteenntt iiss
SSyymmmmeettrriiccaall
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31. CCoonntteenntt MMeettrriiccss:: CCoonntteenntt DDiissttrriibbuuttiioonnss
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32. CCoonntteenntt MMeettrriiccss:: VViissuuaalliizzaattiioonn
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33. CCoonntteenntt MMeettrriiccss:: VViissuuaalliizzaattiioonn
Presented By: brian.buehling@daksys.com
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34. Questions / Answers
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