Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου Social Media World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.

1. F2G
Social Media
Journey

2. WIND is present and active in all big social networks
Facebook
(WIND, F2G,Q)
F2G is the most talked about telecom brand on Facebook.
YouTube WIND’s Channel has the most video views
Google+
The only company in the market to have entered
Twitter
2nd most followed brand
Instagram
2nd company to enter
Foursquare
One of the 1st brands to enter the platform
Jan. ’12 – Apr. ‘13
Social Media
Presence

4. F2G Facebook page
From January 2012 to April 2013…
 382 posts
 164,628 people reached daily (Total Greek facebook Population: 3.906.860)
 1,661 people engage with our page daily

5. 28 29 30
31
34
41 42 42
45
47
49
55
59
64
66
68
20
30
40
50
60
70
80
Jan'12 Feb'12 Mar'12 Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan'13 Feb'13 Mar'13 Apr'13
ThousandLikes
F2G out ongoing activity
F2G Party
contest
60 Days of
Summer
contest
One Like
stand
Travel
Mood
Jan. ’12 – Apr. ‘13
F2G Facebook page
Likes boosting actions overview

6. 55%
25%
12%
4% 3% 1%
Contests
General/Fun
Products
Corporate & other brands
Services
Sponsorships
Post Category # of posts
Contests 214
General/Fun 110
Product (Offers, Bundles, Bonus, Devices) 46
Services (Roaming, customer service – shops) 12
Total 382
Jan. ’12 – Apr. ‘13
F2G Facebook page
Content Categories – What do we talk about?

7. Jan. ’12 – Apr. ‘13
ContestsGeneral/Fun
F2G Facebook page
Content favorites – What do fans like?

8. Jan. ’12 – Apr. ‘13
Contests Product
F2G Facebook page
Content favorites – What do fans like?

9. Comments/ Posts/
Messages
%
Customer care (charges, signal problems, fixed problems, 3G questions) 2,907 36%
Product & Services (Offer queries, devices, services desired) 3,586 44%
General (TVCs + Complimentary posts) 939 8%
Contests 675 12%
8107
Jan. ’12 – Apr. ‘13
F2G Facebook page
How do fans interact with us?

10. Apr. ‘13
 10,785,269 Views
 1,232 Subscribers
You Tube
WIND Channel

11. Views: 1,134,814
259 Likes
26 Dislikes
228 Shares
133 Comments
Το F2G Αλλάζει
την Καρτοκινητή
Interaction
Views: 206,090
970 Likes
25 Dislikes
1755 Shares
200 Comments
Άραβας
Interaction
You Tube
WIND Channel – Favourite Videos
Views: 1,076,074
235 Likes
22 Dislikes
47 Shares
287 Comments
Νέα Σσμβόλαια
WIND to ALL
Interaction
Views: 307,946
891 Likes
22 Dislikes
1811 Shares
169 Comments
Πρόεδρος
Interaction
Views: 574.867
3097 Likes
76 Dislikes
4166 Shares
947 Comments
MVPiou
Interaction

12. You Tube
WIND Channel – Techniques
 Use fun, story telling videos to generate social interaction
 Blend propositions with the ad’s fun part
 Use small videos (<30s) have a view rate of 23.4%, compared to >30s, which have 15.7% view rate)
 Target specific content sectors
 Low Impression Caps (Avoid over-exposure and negative effect)
 Remarketing (Show video ads to people who have already watched our content)

13. THANK YOU
Christina Foteinopoulou c.foteinopoulou@wind.gr