1. Playing
the
city.
Or
being
played?
Iskander
Smit,
info.nl
PICNIC
2011,
September
14
h"p://vimeo.com/12187317
2. info.nl:
making
(online)
ecosystems
script
the
service
and
the
touchpoints
will
follow
use
big
data
intelligence
to
make
adap?ve
services
create
play
to
achieve
persuasive
experiences
4. Kevin
Kelly
The
increase
of
diversity.
Services
adapt
to
the
context
of
that
one
person.
h"p://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
9. Jesse
Schell
We
need
to
learn
our
children
to
be
curious.
Not
to
know
the
world. Text
http://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse
10. sharing
as
default
war
of
a"enOon
augmented
knowledge
age
of
curiosity
instant
customizaOon
viral
is
a
posiOve
thing
social
living
all
devices
are
sensors
11. Kevin
Slavin
We
live
in
a
world
that
is
more
and
more
shaped
by
the
algorithms.
We
get
disconnected
with
this
new
algo
world.
http://livestre.am/Bvlh
16. Tom
Armitage
Bending
the
rules
is
essenOal
for
play.
People
and
rules
together
make
the
system.
h"p://vimeo.com/19242995
17. recognized
intermediate
client
behavior
data
user PC
portal
e-‐mail
experience
connect
social
graph
social
webTV banner
log
on
account
data
token
mobile
tablet
...
ERP/CRM
data
profile
context
service
data
18. play
recognized
your
client
behavior
data
user PC
portal
e-‐mail
experience
connect
social
graph
social
webTV banner
log
on
account
data
token
mobile
tablet
...
ERP/CRM
data
profile
context
service
data
19. Hannah
Donovan
Make
magic
by
mixing
the
right
amount
of
expected
and
unexpected
experiences.
h"p://www.slideshare.net/hannahdonovan/interface-‐magic
