How influitive mobilized its advocates to respond to a Gartner analyst request and what this illustrates about the power of advocate marketing.

1. How to Influence Analysts
with Advocates:
A Case Study
Jim Williams, VP Marketing

2. 2
Analyst Hank
Barnes blogs
looking for
information on
advocacy
programs
February 25. Hank needs information

3. 3
Influitive‟s platform
lets marketers
create „challenges‟
that ask advocates
for help, tracks
their engagement
and rewards them
with points, perks &
priveleges.
February 25. Advocate challenge launched from
Influitive

4. 4
February 26-27. Advocates begin to swarm

5. 5
February 26-27. Advocates begin to swarm

6. 6
February 26-27. Advocates begin to swarm

7. 7
March 5. Influitive Blogs about the results

8. 8
“A great example of the power of
customer advocacy programs”
– Hank Barnes
March 13. Hank Connects the Dots

9. 9
“Influitive boldly
designed a
platform
specifically for the
B2B marketer”
April 8. Gartner Names Influitive a “2013 Cool
Vendor in Social Marketing”